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蚂蚁财富联合小红书发布《避险青年调研报告》
Zheng Quan Ri Bao· 2025-07-29 09:55
Core Insights - The report indicates that young people are increasingly prioritizing saving and passive income generation, with 30% of respondents feeling a sense of security when their savings reach between 100,000 to 500,000 yuan [1] - Passive income is now viewed as a more stable measure than traditional job security, with 57% of respondents considering "passive income covering expenses" as a key indicator of stability, surpassing the 48% who prefer "iron rice bowl" jobs [1] Investment Preferences - Young people's investment habits are shifting from single savings to diversified allocations, favoring stable products such as bond funds, bank wealth management, and gold, with bond funds becoming the foundational investment [1] - 50% of respondents currently hold bank deposits, but when asked about future stable investment preferences, 60% chose stable bond funds, and nearly 40% opted for gold, while the preference for bank deposits decreased by 10% [1] Demographic Insights - Among respondents holding bond funds, 40% are post-95s, and half of the respondents plan to maintain their allocation to stable bond funds within the 20%-50% range [1]