Core Viewpoint - The article discusses the pitfalls of "internet-famous" restaurants, highlighting the disparity between marketing hype and actual dining experiences, leading to consumer disappointment and loss of trust in the industry [1][3]. Group 1: The Illusion of Marketing - The issue lies not with the "internet-famous" label but with the distortion of reality through marketing, which often overshadows the quality of food [3]. - Some restaurants prioritize "eyeball economy" over taste, focusing on extravagant decor and visually appealing dishes, which can lead to a disappointing dining experience [4]. - When the "photographic value" outweighs the "consumable value," disappointment becomes inevitable [5]. Group 2: Marketing Tactics and Consumer Impact - Marketing language often exaggerates, with terms like "ceiling" and "divine" becoming commonplace, leading to a loss of genuine consumer trust [6]. - Consumers may find themselves victims of "information asymmetry," realizing too late that they have been misled by marketing tactics [6]. - High promotional costs and extravagant restaurant designs ultimately lead to inflated menu prices, making consumers bear the burden of marketing expenses [6]. Group 3: Erosion of Trust and Market Dynamics - The experience of being disappointed not only affects finances but also erodes consumer trust and decision-making confidence [9]. - The term "internet-famous" is becoming associated with negative connotations such as "expensive" and "bad taste," impacting genuinely good establishments [11]. - Traditional restaurants that focus on quality and service struggle to gain visibility in a market dominated by flashy marketing [12]. Group 4: Consumer Strategies for Avoiding Pitfalls - Consumers are advised to look beyond positive reviews and pay attention to negative feedback, particularly regarding taste and service [16]. - Recommendations from friends who understand food are deemed more reliable than those from unfamiliar influencers [17]. - Observing real user-generated content can provide a more accurate representation of a restaurant's offerings [17]. Group 5: Recommendations for Restaurants - Restaurants are encouraged to prioritize food quality and service over flashy marketing to ensure long-term success [25]. - Enhancing customer experience and service efficiency is crucial for converting transient visitors into loyal customers [26]. - Transparent pricing based on actual quality and experience is essential to rebuild consumer trust [27]. - Embracing genuine feedback and making improvements can help restaurants navigate challenges in the market [30].