今天分享的是：Zoho：2025年面向小企业的 "7步邮件营销策略"报告 报告共计：12页 Zoho 2025年小企业7步邮件营销策略总结 Zoho Campaigns 推出的"7步邮件营销策略"白皮书，为小企业开展高效邮件营销提供了系统指南，助力企业提升营销成效、实现 与受众的深度互动。 第一步是洞悉目标受众，这是邮件营销成功的基础。目标市场由多个买家群体构成，企业可依据人群属性、消费偏好等维度进 行细分，比如服装店可按性别、消费阶段、价格定位和生活场景划分客群。为每个细分群体勾勒理想客户画像，能让营销方向 更精准。 第二步为建立联系人列表。企业需在网站设置简单易填的注册表单，确保表单及投放页面可区分不同客户群体，并为联系人列 表设置准确标签及说明，方便后续快速调取和管理。 第三步是选择合适的邮件营销工具。挑选时需综合考量成本与功能的平衡，优先选择能满足80%未来需求的平台，避免冗余付 费和升级受限；同时要评估厂商的长期稳定性，包括运营模式、资金储备和市场口碑，优先选择生态完善的软件，降低未来业 务拓展时的迁移成本。 第四步聚焦创作优质邮件内容。首先明确核心传递信息，如推广新品、促进复购等，再借助拖拽式编辑 ...

Core Insights - Email marketing is a highly efficient and cost-effective tool for customer interaction, brand promotion, and product marketing across various industries [1] - Despite its potential, many companies are still seeking ways to utilize email marketing more effectively [1] E-commerce Industry - The e-commerce sector heavily relies on email marketing to attract new customers and maintain existing customer engagement [3] - Email marketing allows e-commerce platforms to push new product information, promotional activities, and special discounts, effectively stimulating customer purchasing desire [3] - Personalized email recommendations based on customer browsing and purchase history enhance shopping experience and loyalty [3] Financial Services Industry - Email marketing is widely used in customer relationship management and new product launches within the financial services sector [3] - Financial institutions send regular emails containing investment advice, financial product information, and market updates to build customer trust and confidence [3] - Banks, insurance companies, and investment firms utilize personalized financial product offerings based on detailed customer data analysis [3] Entertainment and Media Industry - The entertainment and media sector increasingly depends on email marketing to promote content and services [4] - Media companies and streaming platforms use subscription email lists to regularly inform users about new content, exclusive offers, and updates [4] - Email marketing enhances user engagement and increases content click-through rates [4] Education Industry - The education sector employs email marketing as a strong communication channel to maintain interaction with students and parents [4] - Online education platforms and training centers send emails about course updates, enrollment reminders, and promotional offers to boost enrollment rates [4] - Schools utilize email marketing to promote internal activities and enhance brand reputation [4] Travel Industry - Email marketing serves as a cost-effective method for travel companies to attract and retain customers [5] - Travel agencies and airlines send targeted emails with special offers, seasonal activities, and travel tips to increase booking rates [5] - Personalized destination recommendations based on travel history enhance customer relationships and loyalty [5] Healthcare Industry - The healthcare sector benefits from email marketing by sending health reminders, medication information, and appointment notifications [5][6] - Personalized health consultation emails improve patient satisfaction and trust in healthcare providers [6] - Email marketing is applicable across various fields due to its low cost, high return, and flexibility [6] Conclusion - The success of email marketing relies on the quality of content and timing of delivery [6] - Zoho Campaigns email software aids companies in creating, managing, and optimizing email marketing campaigns effectively [6] - Understanding target customer groups is essential for tailoring email content to achieve optimal marketing results [6]