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中国富豪花3000万欧元收购的波尔多酒庄,十二年后易主
Sou Hu Cai Jing· 2025-08-07 10:01
Core Insights - The Bordeaux wine industry is facing significant challenges, including winery relocations, vineyard removals, and a wave of bankruptcies, but some see opportunities for revitalization through strategic acquisitions [2] Company Summary - GFI announced the acquisition of Château La Rivière in Bordeaux, marking its first entry into the wine industry, with the purchase price undisclosed [3] - The acquisition followed six months of negotiations, ending the ownership of the estate by China's Yunnan Baiyao Group [3] - Château La Rivière spans 100 hectares, with 65 hectares dedicated to grape cultivation, primarily producing Merlot red wine, Sauvignon Blanc white wine, and rosé wine [3] - The estate features an 8-hectare underground cellar capable of holding over 700,000 bottles, attracting 20,000 to 30,000 tourists annually [3][5] Industry Context - GFI, a private equity fund under Signet Group, aims to protect the cultural heritage of the winery while enhancing operations and increasing sales of Fronsac wines [5] - The acquisition occurs amid a challenging environment for Bordeaux wines, characterized by oversupply, declining demand, and changing global trade dynamics [5] - GFI's leadership remains confident in the long-term value of the Bordeaux region despite economic turbulence and increased global wine tariffs [7] Management Changes - GFI retained the original management team, with CEO Xavier Buffo continuing in his role [7] - Sébastien Long, formerly with Treasury Wine Estates, has been appointed to lead the winery, focusing on restructuring production lines and enhancing brand image [7] Historical Background - Château La Rivière has a storied history, originally established on a defensive site during Charlemagne's era and rebuilt in 1577 [8] - The estate has changed hands multiple times, with significant developments occurring under various owners, including expansions in vineyard size and cellar capacity [8][10] Market Dynamics - Over the past decade, Chinese buyers have acquired 176 Bordeaux wineries, but many are now selling due to operational challenges and profitability issues [11] - The Château Latour Laguens, once popular among Chinese investors, recently faced a significant drop in value, highlighting the difficulties in managing these estates [11] - Approximately 50 Bordeaux wineries are currently up for sale, with some priced below half of their original purchase price, indicating a potential "bottom-fishing" opportunity for savvy investors [13]