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【首旅酒店(600258.SH)】25Q3RevPAR降幅环比收窄,经济型酒店韧性较强——2025年三季报点评(陈彦彤/聂博雅)
光大证券研究· 2025-11-02 00:05
Core Viewpoint - The company reported a slight decline in revenue for the first three quarters of 2025, but net profit showed a positive growth, indicating resilience in its business model and effective cost management [4][5]. Group 1: Financial Performance - For the first three quarters of 2025, the company achieved revenue of 5.782 billion yuan, a year-on-year decrease of 1.8%, while net profit attributable to shareholders was 755 million yuan, an increase of 4.4% [4]. - In Q3 2025, the company recorded revenue of 2.121 billion yuan, down 1.6% year-on-year, and net profit of 358 million yuan, down 2.2% [4]. - The hotel business saw a profit increase of 5.3% year-on-year, totaling 846 million yuan, despite a 2.0% decline in revenue [5]. Group 2: Business Segments - The hotel management business experienced a revenue growth of 12.9%, which helped mitigate the negative impact of an 8.1% decline in hotel operations revenue [5]. - The scenic area business generated revenue of 390 million yuan, a year-on-year increase of 0.9%, with a profit of 185 million yuan, down 0.3% [5]. Group 3: Market Dynamics - In Q3 2025, the company's RevPAR, ADR, and occupancy rates for all hotels (excluding light management hotels) were 191 yuan, 259 yuan, and 73.6%, respectively, showing a year-on-year decline of 2.4%, 2.0%, and 0.3 percentage points [6]. - The economic hotel segment demonstrated resilience, with RevPAR, ADR, and occupancy rates increasing by 1.4%, 0.7%, and 0.5 percentage points year-on-year, while mid-to-high-end hotels faced declines [6]. Group 4: Expansion and Management - In Q3 2025, the company opened 387 new hotels, including 4 direct-operated and 383 franchised locations, contributing to a total of 1,051 new openings in the first three quarters, on track to meet the annual target of 1,500 [7]. - The proportion of standard management hotels among new openings reached 56.6%, with a 71.0% share in the pipeline, reflecting a 17.5 percentage point increase year-on-year [7]. Group 5: Cost Control and Profitability - The company's gross margin for the first three quarters was 40.7%, up 1.1 percentage points year-on-year, while the expense ratio was 23.6%, a slight increase of 0.2 percentage points [9]. - In Q3 2025, the gross margin improved to 44.8%, with a net profit margin of 16.9%, remaining stable year-on-year [10]. Group 6: Strategic Initiatives - The company aims to maintain its target of opening 1,500 new hotels for the year, focusing on standard management and mid-to-high-end hotels to optimize its store structure [11]. - Product innovation continues with positive market feedback on the new "Home 4.0" product, and membership initiatives targeting university students are enhancing user engagement [11].