Core Insights - The hotel prices in Guangzhou have surged significantly after the "Double Festival" period, with some hotels charging up to three times more due to the upcoming Canton Fair [1][2][10] Group 1: Hotel Price Trends - After the "Double Festival," hotel prices initially dropped but then rose sharply again by mid-October, exceeding the prices during the festival [2][10] - For example, the price of a luxury king room at the Guangzhou Zhengjia Plaza Marriott increased from ¥1049 on October 2 to ¥3381 by October 16 [2][10] - The Four Seasons Hotel in Guangzhou also saw a price increase from ¥2973 to ¥4261 for a river view king room during the same period [2][10] Group 2: Demand Factors - The rise in hotel prices is attributed to the high occupancy rates expected during the Canton Fair, which is set to begin on October 15, 2025 [10] - Hotels near the fairgrounds are experiencing increased demand, leading to higher prices and limited availability [10] - Data from Ctrip indicates a 25% year-on-year increase in hotel bookings during the "Double Festival," with high-end hotels seeing a nearly 40% increase in order volume [11][12] Group 3: Booking Behavior - Travelers are opting for staggered travel plans, with many choosing to visit during the festival's peak days to enjoy better prices [11] - The average price of domestic flights dropped by over 30% during the festival compared to the initial days, indicating a shift in travel patterns [11] - The rise in bookings from younger travelers, particularly those born after 2000, has been notable, with a 15% increase reported [12]

Core Insights - Hotel prices are significantly increasing ahead of the National Day holiday, with some hotels raising prices from approximately 90 yuan to around 1000 yuan, representing a more than tenfold increase [2] Price Trends - The overall price trend for hotels in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen shows a notable increase during the National Day period, with a significant differentiation among various hotel brands [2] - Economy and mid-range hotel brands are the most sensitive to the holiday price surge, generally achieving double-digit percentage increases [2] Economy Segment Performance - Among economy brands, Home Inn saw an average price increase of 27.1%, the highest in this category [2] - Hanting followed with a price rise of 20.6%, while Jinjiang Inn experienced a 25.9% increase [2] Mid-Range Segment Performance - In the mid-range category, Vienna Hotels recorded the largest price increase at 32.0% [2] - Other mid-range brands also showed strong performance, with All Seasons increasing by 21.3%, Atour by 18.3%, and Lavande by 15.8% [2] - Orange Crystal exhibited a more moderate increase of 6.2%, indicating its closer positioning to the high-end market [2]

Core Insights - The hotel market in Jinan is experiencing a more moderate price increase for the upcoming National Day holiday compared to previous years, with price hikes generally between 50% and 100% rather than the two to three times increases seen in the past [2][4]. Pricing Trends - Hotel prices in Jinan for the National Day holiday are showing a significant but reasonable increase, with examples such as Hanting Hotel's average price rising to 324.5 yuan, a 128.73% increase from the regular price of 181 yuan [4]. - The competitive landscape in the hotel industry is intensifying, leading to more rational pricing strategies as hotels focus on price and service to attract customers [4]. Booking Behavior - There is a shift in customer behavior towards last-minute bookings, with many guests preferring to book closer to the holiday dates, typically within three days to a week prior [5][7]. - As of September 8, a small hotel reported that only 15% of its rooms were booked, indicating a trend of concentrated bookings as the holiday approaches [7]. Impact of Events - The upcoming Jay Chou concert in Jinan is significantly influencing hotel demand, with many fans booking accommodations in advance, leading to price surges in nearby hotels [8][9]. - The phenomenon of "booking before ticket sales" is becoming common, especially for high-demand events, resulting in substantial price increases for hotel rooms during such occasions [9].