Core Viewpoint - The incident involving Atour Hotel's use of hospital-branded pillowcases has raised significant public concern and highlighted deficiencies in the company's supply chain and franchise management [2][7][8]. Group 1: Incident Details - A guest at Atour Hotel in Hangzhou discovered pillowcases marked with a local hospital's logo, leading to widespread criticism on social media [2]. - The hotel issued an apology, attributing the issue to a serious error by their laundry supplier, which has since been terminated [2]. - The hotel confirmed a 100% inspection of all linens and provided documentation to reassure guests [2]. Group 2: Industry Standards - The president of the Zhejiang Dyeing Industry Association stated that hospital and hotel linens must not be mixed during washing, emphasizing that this is a well-known industry standard [6]. - The association is working on establishing comprehensive washing standards for different sectors, including hotels and hospitals, with new guidelines expected to be released soon [6]. Group 3: Company Performance and Strategy - Since its establishment in 2013, Atour has expanded significantly, with 1,619 stores and 183,184 rooms by the end of 2024, reflecting year-on-year growth of 33.8% and 32.8% respectively [9]. - The company is transitioning to a light-asset model, with over 98% of its hotels managed rather than leased, indicating a strategic shift [9]. - In 2024, Atour's revenue from entrusted management hotels was 4.149 billion yuan, up 53.3%, while rental hotel revenue decreased by 16.4% to approximately 702 million yuan [10]. - Retail business revenue surged by 126.2% to 2.198 billion yuan, now accounting for 30% of total revenue, with expectations for continued growth [10].