Core Viewpoint - The article highlights the recent notification from Douyin (TikTok's Chinese version) to liquor merchants regarding the sale of Moutai, stating that selling below market prices will lead to penalties, indicating a crackdown on false marketing practices [1] Group 1 - Douyin has informed liquor merchants that selling Moutai, whether domestic or overseas versions, below market prices will be treated as suspicious counterfeit goods [1] - The specific "market price" for Moutai has not been clarified yet, but it is expected that Douyin will set it based on fluctuations in offline market prices [1] - Last month, several liquor companies, including Moutai and Wuliangye, issued statements criticizing e-commerce platforms for unauthorized sales and issues related to counterfeit products [1]