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从“酿酒”到“智造”古井贡酒在世界制造业大会诠释产业新篇
Xin Lang Cai Jing· 2025-09-23 21:08
Core Viewpoint - Gujing Gongjiu has launched the "Gujing Gongjiu Vintage Original Autumn Brewing Cultural Week," highlighting its commitment to traditional brewing techniques and responding to the restructuring of Chinese liquor culture [1][3]. Group 1: Event Highlights - The 2025 12th Gujing Gongjiu Vintage Original Autumn Brewing Ceremony took place from September 19 to 23, featuring a dual-city event in Bozhou and Hefei [1]. - The ceremony included a collaborative brewing effort among Gujing Gongjiu, Huanghelou Liquor, Mingguang Liquor, and Jiu Yun Liquor, emphasizing the theme of "brewing together" [1][3]. - The event showcased the release of several commemorative liquors, including the Gujing Gongjiu Vintage Original Year 20 Horse Year Commemorative Liquor and the 2025 Gujing Five Fragrance Snake Year Commemorative Liquor [3]. Group 2: Industry Context - Gujing Gongjiu has reported revenue and profit growth in the first half of the year, distinguishing itself as one of the few liquor companies to achieve this amid industry challenges [3]. - The company emphasizes a philosophy of "rooting down, growing up, meticulous cultivation, and steadfastness," reflecting its confidence and determination in the current market [3]. - The event aligns with the 2025 World Manufacturing Conference, where Gujing Gongjiu presented its theme of "Green Brewing and Intelligent Manufacturing," showcasing its commitment to innovation in the liquor industry [5][6]. Group 3: Cultural Significance - The autumn brewing ceremony has been held annually for 12 years, establishing itself as a brand-specific cultural event recognized by the China Alcoholic Drinks Association as a classic case of cultural operation in the liquor industry [6]. - The event featured various activities, including demonstrations of national intangible cultural heritage brewing techniques and interactive experiences, promoting the integration of traditional brewing with modern consumer experiences [5][6].