专题：为中国经济点赞——企业家之夜2025盛典 一杯千年古井，致敬中国经济的脊梁；一场思想盛宴，汇聚商业文明的温度。 1月29日的北京之夜，星光格外璀璨。由新浪财经、第一财经联合主办、古井贡酒·年份原浆战略合作 的"为中国经济点赞——企业家之夜"隆重举行，数百位企业家、专家学者齐聚一堂。作为战略合作伙 伴，古井贡酒以"做真人、酿美酒、善其身、济天下"的企业价值观，致敬这个时代最坚韧、最具创新精 神的企业家群体。 01战略同行：古井贡酒见证中国经济年度盛典 "为中国经济点赞——企业家之夜"已成为中国经济界的标志性盛会，每年此刻，中国商业的领航者们汇 聚于此，分享智慧、碰撞思想。历届获奖者包括曹德旺、王传福、钟睒睒、董明珠、雷军、刘永好、宁 高宁、曾毓群等商业领军人物。 今年，数百位企业家、专家学者出席，并向紫金矿业创始人、终身荣誉董事长陈景河，中国发展研究基 金会原副理事长卢迈，中国飞鹤董事长冷友斌，浙江强脑科技有限公司创始人兼CEO韩璧丞，智谱董事 长刘德兵，小马智行创始人、首席执行官彭军，潍柴动力党委书记、董事长马常海，汇天创始人赵德 力，阿那亚创始人、CEO马寅以及"中国芯基建"群体代表等致敬！ 现场，古 ...

每经编辑｜蒙锦涛 "北国风光，千里冰封，万里雪飘"，当2026年的新年钟声敲响，哈尔滨这座被冰雪环抱的城市，正以最纯粹的浪漫与热烈，迎接来自五湖四海的来客。这 里有晶莹剔透的冰雪大世界，有百年韵味的中华巴洛克街区，更有生肖雪雕艺术与跨越四十余载的冰雪集体婚礼之约。 1月6日，哈尔滨第四十二届"四季沐歌"公益冰雪集体婚礼在冰雪大世界盛大启幕，成为2026新年最动人的风景线。42对新人从全国各地脱颖而出，在千万 网友的祝福中，以冰雪为盟、以城市为鉴，许下相守一生的誓言。这场自2025年10月启动招募便引发热潮的盛典，吸引了14510对新人报名，累计投票超 1701万次，全网曝光量突破3.3亿次，成为今冬极具影响力的公益文化盛事。 古井贡酒作为活动指定用酒，以醇厚酒香为这份纯洁爱情加冕。在这场冰雪婚礼上，古井贡酒不仅为婚宴提供了高品质的用酒支持，更以极具仪式感的封 坛环节，为新人的爱情注入了时光的分量。当新人共同将象征"执手偕老"的古井贡酒·年份原浆封存，酒液在坛中静静沉淀，如同他们即将开启的漫长岁 月，越陈越香。 每一滴佳酿都承载着"敬爱情、守承诺"的文化内核，也践行着"举杯古井贡，实现心中梦"的美好期许。作为拥 ...

Group 1 - Moutai Health Wine aims to consolidate the mass consumer market by launching more herbal-based liquor products and focusing on consumer needs and market demand [1] - The company plans to position its Moutai Chun series as the core product in the price range below 200 yuan, while Taiyuan will supplement the offerings in the price range below 100 yuan [1] - The differentiated brand matrix for sauce-flavored liquor will be led by Moutai's "Not Old Wine," supported by brands like Moutai Yuan, MTC, and Weishu [1] Group 2 - Gujing Gongjiu's Year Original Liquor has partnered with CCTV's Spring Festival Gala for the 11th consecutive year, enhancing its brand visibility [2] Group 3 - The launch event for Guojiao 1573's "Art New Year Wine" saw over 600,000 viewers during the live broadcast, with a GMV exceeding 100,000 yuan [3] - Guojiao 1573 has collaborated with seven art masters to release seven versions of the Art New Year Wine from 2020 to 2026 [3]

Core Insights - The article highlights the emotional connection between the brand Gujinggongjiu and the Chinese New Year, emphasizing how the brand has integrated itself into the cultural fabric of family reunions during this festive season [4][8] - The white liquor industry is undergoing a significant transformation, shifting from a focus on social status to prioritizing emotional and experiential value for consumers [5][6] Group 1: Brand Strategy - Gujinggongjiu has successfully linked its brand with the themes of "homecoming" and "reunion," making it a part of the emotional experience associated with the Chinese New Year [4][7] - The brand has been a long-time sponsor of major Chinese New Year events, such as the CCTV Spring Festival Gala, establishing itself as a cultural staple during the holiday [4][7] - The introduction of the "Gujinggongjiu Year-round Original" train service serves as a unique marketing strategy that reinforces the brand's emotional connection with consumers [4][8] Group 2: Industry Trends - The white liquor industry is facing challenges such as sluggish sales, high inventory, and changing consumer demographics, with younger generations shifting preferences away from traditional consumption patterns [5][6] - The focus of competition in the white liquor market is transitioning from brand prestige to understanding consumer emotions and lifestyle needs [6][7] - The industry's evolution reflects a broader trend towards high-quality development, driven by changes in consumer culture and digital transformation [5][6]

Core Viewpoint - The article emphasizes the emotional connection that the "Gu Jing Gong Jiu · Nian Fen Yuan Jiang" brand has established with consumers, particularly during the Chinese New Year, by integrating its branding with the high-speed rail experience, transforming it into a medium for emotional expression and family reunion [5][10]. Group 1: Emotional Connection and Branding - The high-speed rail experience serves as a significant emotional trigger for travelers, linking the journey home with feelings of family reunion and nostalgia [4][5]. - "Gu Jing Gong Jiu" has successfully positioned itself as part of the Chinese New Year culture, associating its brand with family gatherings and celebrations, which has become a new tradition for consumers [5][9]. - The brand's long-term strategy focuses on creating emotional bonds with consumers by emphasizing themes of homecoming and reunion, making the product a part of their cherished memories [5][9]. Group 2: Industry Trends and Consumer Behavior - The domestic liquor industry is currently facing significant challenges, including sluggish sales, high inventory, and changing consumer demographics [7]. - The shift in consumer demographics from older generations to younger ones (80s and 90s) is leading to a fundamental change in drinking habits and brand perceptions, with a growing emphasis on emotional and experiential value over mere social status [8][9]. - The industry is transitioning from a focus on product sales to creating emotional and cultural value, necessitating a shift in how brands engage with consumers [9]. Group 3: Future Outlook - As the 2026 Spring Festival approaches, the brand will continue to resonate with consumers during their journeys, reinforcing its role in significant life moments and emotional connections [10]. - The integration of the brand into everyday life and important occasions is seen as a way to build deeper psychological connections with consumers, which is crucial in a competitive market [9][10].

Core Viewpoint - The article highlights the cultural richness and historical significance of Anhui province, emphasizing the connection between local traditions and the production of Gujing Gongjiu, a renowned Chinese liquor, which embodies the spirit of Anhui merchants and promotes Chinese culture globally [2][8][9]. Group 1: Cultural and Historical Significance - Anhui is depicted as a land of natural beauty and rich cultural heritage, showcasing its landscapes, architecture, and traditional crafts [2][3]. - The historical city of Bozhou is highlighted for its contributions to Chinese culture, including its association with historical figures like Cao Cao and its reputation as the hometown of Hua Tuo, a famous physician [3][4]. - The article emphasizes the deep-rooted wine culture in Anhui, particularly in Bozhou, which is recognized as one of the world's top ten liquor-producing regions [3][4]. Group 2: Gujing Gongjiu's Heritage and Production - Gujing Gongjiu's brewing techniques trace back to the "Nine Fermentation Method" documented in 196 AD, showcasing an 18-century legacy of craftsmanship [4]. - The brewing process consists of 128 core procedures, forming a national-level intangible cultural heritage recognized for its historical significance [4][5]. - The company emphasizes the importance of quality ingredients sourced from fertile regions, utilizing ancient well water rich in minerals for its production [5][6]. Group 3: Innovation and Quality Enhancement - Gujing Gongjiu integrates traditional brewing methods with modern technology to enhance production efficiency and quality, establishing a smart manufacturing model [6][7]. - The company has developed a unique quality expression system, collaborating with research institutions to support its production and cultural initiatives [7]. Group 4: Global Cultural Promotion - The article discusses the historical role of Anhui merchants in expanding trade globally, linking this legacy to Gujing Gongjiu's efforts in promoting Chinese liquor internationally [8][9]. - Gujing Gongjiu is positioned as a cultural ambassador for China, participating in international events to showcase Chinese liquor and culture, aligning with national strategies for cultural export [8][9].

Core Viewpoint - The Ministry of Industry and Information Technology has issued a draft opinion on promoting the high-quality development of historical classic industries (2026-2030), marking a shift for the liquor industry from restrictive development to strategic support, which is expected to positively impact Chinese liquor companies, particularly Gujing Gongjiu as a model for policy implementation [1] Group 1: Gujing Gongjiu's Alignment with "Historical Classic Industry" - "Historical classic industry" requires a solid foundation in brand history, industry scale, and technical systems, which Gujing Gongjiu aligns well with [2] Group 2: Brand History - Gujing Gongjiu's brewing history is closely tied to the development of Chinese liquor, with its techniques recognized as the world's oldest distillation method. The preservation of traditional brewing sites and the recognition of its brewing techniques as national intangible cultural heritage highlight its historical significance [4] Group 3: Industry Scale - Gujing Gongjiu is a leading enterprise in the liquor industry, contributing over 90% to the total output value of 26.3 billion yuan in Bozhou City in 2024, showcasing its role in driving regional economic development [8] Group 4: Technical Foundation - The company emphasizes the modernization of traditional techniques, standardizing its brewing process while establishing advanced research platforms to enhance production efficiency and quality [9] Group 5: Cultural Empowerment - Gujing Gongjiu has shifted from one-way communication to interactive experiences, creating a cultural IP matrix that enhances brand engagement and emotional connections with consumers [11] Group 6: Digital Transformation - The company is leveraging new information technologies in its smart brewing facilities, enhancing production efficiency and quality control through real-time monitoring and data analysis [14] Group 7: Internationalization - Gujing Gongjiu actively promotes Chinese liquor culture globally, participating in various international events and initiatives to enhance its brand presence and cultural dialogue [16] Group 8: Industry Opportunities - The liquor industry is undergoing a phase of adjustment, which is seen as a necessary stage for self-optimization. Gujing Gongjiu's focus on quality, cultural development, and international exploration aligns with the high-quality development direction of the historical classic industry, positioning it well for future opportunities [19]

Core Viewpoint - The Ministry of Industry and Information Technology has released a draft opinion on promoting the high-quality development of historical classic industries (2026-2030), marking a shift for the liquor industry from restrictive development to strategic support, which is expected to positively impact Chinese liquor companies, particularly Gujing Gongjiu as a model for policy implementation [1][12]. Group 1: Gujing Gongjiu's Alignment with "Historical Classic Industry" - Gujing Gongjiu aligns well with the core requirements of the "historical classic industry" in terms of brand history, industry scale, and technological foundation [1]. - The brewing history of Gujing Gongjiu is closely linked to the development of Chinese liquor, with its traditional brewing methods recognized as the world's oldest distillation method [3]. - Gujing Gongjiu is a leading player in the industry, contributing over 90% to the total output value of 26.3 billion yuan in the liquor sector in Bozhou by 2024, showcasing its significant scale and regional economic integration [5]. Group 2: Technological and Cultural Empowerment - Gujing Gongjiu emphasizes the modernization of traditional techniques while ensuring the preservation of its brewing heritage through a structured training approach and the establishment of research platforms [5][11]. - The company has developed a cultural IP matrix that transforms static history into dynamic experiences, enhancing brand engagement through various cultural events and a national industrial tourism demonstration base [8][10]. - The digital transformation of Gujing Gongjiu incorporates advanced technologies such as IoT and big data to optimize the brewing process, improving efficiency and quality while addressing the limitations of traditional methods [11]. Group 3: Strategic Positioning in the Industry - The liquor industry is currently experiencing a phase of adjustment, which is seen as a necessary stage for self-optimization and strengthening core competencies [12]. - Gujing Gongjiu's investments in quality enhancement, cultural development, and international exploration align with the high-quality development direction of the "historical classic industry," positioning the company favorably for future recovery [12]. - The long-term value of liquor as a cultural carrier remains intact, and companies focusing on quality and core strengths are expected to seize new opportunities as policy benefits are realized [12].

Core Viewpoint - Gujing Gongjiu Company reported a revenue of 16.425 billion yuan and a net profit of 3.96 billion yuan for the first three quarters of 2025, amidst a challenging environment in the liquor industry characterized by deep adjustments and changing consumer conditions [1] Group 1: Performance and Strategy - The liquor industry is experiencing a "volume shrinkage, price decline, and high inventory pressure" environment, leading to performance challenges for companies [2] - Gujing Gongjiu is focusing on a "nationalization and mid-to-high-end" strategy, emphasizing "driving sales, reducing inventory, expanding channels, and stabilizing prices" to promote high-quality market development [1][2] - The company achieved a 40.19% year-on-year growth in online channel revenue, amounting to 570 million yuan, indicating strong growth momentum [2] Group 2: Product and Brand Innovation - Gujing Gongjiu has introduced the "light" concept with the launch of the Gujing Gongjiu·Year Original Light Gu20 product, catering to modern consumers' upgraded drinking experience [3] - The company is enhancing its brand value through a multi-dimensional layout, including the establishment of the "Gujing Light Health Society," which integrates health drinks, light food, and cultural experiences [3] - The return of classic products like Gujing·Old Porcelain and Old Glass has rekindled consumer nostalgia and emotional connections with the brand [4] Group 3: International Expansion - Gujing Gongjiu is actively promoting Chinese liquor internationally, having hosted two corporate days at the China Pavilion during the 2025 Osaka Expo, showcasing new products and enhancing brand influence [4] - The company is engaging in cultural exchanges, such as the "Bohuzhou-Tokyo Economic Cooperation Exchange Meeting," to promote the rich liquor culture of Huaihua [4]

Core Viewpoint - The 2025 Autumn Brewing Ceremony of Gujinggongjiu marks the twelfth consecutive year of this tradition, emphasizing the brand's commitment to quality and cultural heritage in the liquor industry [1][4]. Group 1: Tradition and Cultural Significance - The ceremony includes a public worship of the "Wine God" Cao Cao, highlighting the historical significance of Gujinggongjiu as a tribute wine since the Han Dynasty [4][8]. - The event is not just about brewing but also about expressing gratitude towards nature, ancestors, and the adherence to traditional brewing methods [4][9]. Group 2: Innovation and Modernization - This year's ceremony has evolved into the "Autumn Brewing Cultural Week," extending the event to a week-long celebration that integrates with the World Manufacturing Conference in Hefei [5]. - The introduction of "Four Regions Brewing" signifies a strategic expansion, enhancing brand presence and market strategy through a diversified product matrix [9][10]. Group 3: Technological Integration - Gujinggongjiu is leveraging smart technology in its brewing process, combining traditional methods with modern automation to enhance efficiency and quality [10][14]. - The "1+1" production model emphasizes the balance between traditional craftsmanship and modern digital techniques, aiming for a seamless integration of both [10][14]. Group 4: Market Adaptation and Consumer Engagement - The brand is responding to evolving consumer trends by offering a diverse range of products that cater to contemporary preferences for health and personal expression [15][17]. - The focus on cultural innovation reflects Gujinggongjiu's understanding of the changing landscape of liquor consumption, moving beyond mere product offerings to creating immersive experiences [15][17]. Group 5: Strategic Vision for Future Growth - The ceremony encapsulates Gujinggongjiu's philosophy of "perseverance, transformation, and elevation," which is essential for achieving high-quality development in the liquor industry [18].