文/张雪文 9月19日，古井贡酒举行了2025秋季开酿仪式，今年已经是古井贡酒连续举行秋酿仪式的第十二个年头。古井贡酒的秋酿，早已超越酿酒本身，多年来的经 验累积，使古井不仅酿出醇香美酒，更淬炼出一种永不止步的自我超越精神。 2025第十二届古井贡酒·年份原浆秋季开酿仪式 坚守：在与时间的对话中自我锚定 在古井酒神广场上，一座19.6米高的曹操雕像与古井贡酒总部彼此对望，双手举杯，以美酒礼敬天地。曹操，这位家喻户晓的历史人物，是卓越的政治家、 军事家、诗人，但于古井而言，他更是一位"酒神"。 建安元年（公元196年），曹操把家乡亳州所产的"九酝春酒"（古井贡酒前身）及其酿造方法《九酝酒法》进献给了汉献帝刘协，自此古井贡酒年年进贡， 岁岁受宠。这段历史是中国白酒作为贡品的最早文字记载，《九酝酒法》也是中国历史上有文字记载的最早的酿酒方法，并且在2018年9月19日获评吉尼斯 世界纪录——"世界上现存最古老的蒸馏酒酿造方法"。 中国酒业协会理事长宋书玉在2025古井秋酿仪式上表示："正如古井'四贡之美'——贡献品质、贡享文化、贡话情感、贡和生态。秋酿的美，不仅在于酒本 身的醇香，更在于它承载的文化与记忆。" 每年 ...

Core Insights - The article highlights the internationalization efforts of Gujinggongjiu, showcasing its cultural and product innovations at the Osaka Expo and Tokyo events, emphasizing the brand's role in promoting Chinese liquor globally [2][12][17] Group 1: Internationalization Strategy - Gujinggongjiu has positioned itself as a pioneer in the internationalization of Chinese liquor, participating in multiple global events, including the Osaka Expo, to enhance its brand visibility [12][17] - The company has established cultural research centers in cities like Berlin, Paris, and Tokyo, facilitating localized cultural exchanges and long-term engagement with international markets [16][17] Group 2: Product Innovation - The launch of the "Han, Tang, Song, Ming" series of products at the Osaka Expo reflects Gujinggongjiu's commitment to blending traditional Chinese culture with modern consumer preferences, featuring a lower alcohol content to cater to international tastes [5][17] - The strategic product "G20" was introduced as a commemorative item for the Osaka Expo, symbolizing the partnership between Gujinggongjiu and the Chinese Pavilion [3][12] Group 3: Cultural Promotion - Gujinggongjiu's events included cultural performances and interactive activities that highlighted the historical significance of its products, aiming to educate international audiences about Chinese liquor culture [6][11] - The company has initiated the "Global Reading of Bozhou" campaign to promote the cultural heritage of Bozhou, further enhancing its brand narrative on the global stage [8][11] Group 4: Economic Cooperation - Strategic partnerships were formed with Japanese companies during the Tokyo event, indicating a focus on economic collaboration alongside cultural exchange [6][12] - The establishment of the "Gujing Liquor Culture Research Institute - Tokyo Center" serves as a platform for ongoing cultural and economic cooperation between China and Japan [9][12]

从2025年大阪世博会中国馆"古井贡酒·年份原浆企业日"的精彩亮相，到古井贡酒国潮版"汉、唐、宋、 明"产品的隆重上市，再到"古井贡酒全球巡礼"走进日本、古井贡酒·年份原浆文化研究院——东京中心 的揭牌，这一系列的动作，标志着古井贡酒国际化布局的纵深推进，更以酒为媒，完成了一次成功的中 国文化国际传播，向世界展示了中国民族品牌在传承与创新中的力量与温度。 品牌、品质与产品创新，古井贡酒国际化步伐坚定有力 古井贡酒"全球巡礼"活动登陆日本，并于东京举行"日本东京文化研究中心"揭牌仪式，这不仅是古井贡 酒品牌全球化战略的关键一步，更是其深度融入本地市场、实现跨文化对话的智慧之举。 近日，古井贡酒以其深厚的文化底蕴和卓越的品质，在日本掀起了一股"中国白酒风潮"。 从古井贡酒的国际化历程来看，基本可以概括为从"走出去"到"融进去"的升华。 上个世纪，古井贡酒早在1988年就参加了巴黎第十三届国际食品博览会并荣获金夏尔奖，成为中国白酒 早期在国际上获得认可的案例之一。 2010年上海世博会开始，古井贡酒开启战略升维，至今已与世博会结下长达十五年的情缘。此间，公司 连续六届深度参与世博会，其战略从简单的产品展示，升级为深 ...

Core Viewpoint - Gujing Gongjiu has launched the "Gujing Gongjiu Vintage Original Autumn Brewing Cultural Week," highlighting its commitment to traditional brewing techniques and responding to the restructuring of Chinese liquor culture [1][3]. Group 1: Event Highlights - The 2025 12th Gujing Gongjiu Vintage Original Autumn Brewing Ceremony took place from September 19 to 23, featuring a dual-city event in Bozhou and Hefei [1]. - The ceremony included a collaborative brewing effort among Gujing Gongjiu, Huanghelou Liquor, Mingguang Liquor, and Jiu Yun Liquor, emphasizing the theme of "brewing together" [1][3]. - The event showcased the release of several commemorative liquors, including the Gujing Gongjiu Vintage Original Year 20 Horse Year Commemorative Liquor and the 2025 Gujing Five Fragrance Snake Year Commemorative Liquor [3]. Group 2: Industry Context - Gujing Gongjiu has reported revenue and profit growth in the first half of the year, distinguishing itself as one of the few liquor companies to achieve this amid industry challenges [3]. - The company emphasizes a philosophy of "rooting down, growing up, meticulous cultivation, and steadfastness," reflecting its confidence and determination in the current market [3]. - The event aligns with the 2025 World Manufacturing Conference, where Gujing Gongjiu presented its theme of "Green Brewing and Intelligent Manufacturing," showcasing its commitment to innovation in the liquor industry [5][6]. Group 3: Cultural Significance - The autumn brewing ceremony has been held annually for 12 years, establishing itself as a brand-specific cultural event recognized by the China Alcoholic Drinks Association as a classic case of cultural operation in the liquor industry [6]. - The event featured various activities, including demonstrations of national intangible cultural heritage brewing techniques and interactive experiences, promoting the integration of traditional brewing with modern consumer experiences [5][6].

Core Viewpoint - The 12th Gujinggongjiu Autumn Brewing Ceremony emphasizes the brand's commitment to traditional brewing techniques while creating a cultural consumption scene that strengthens emotional connections with consumers [2][4]. Cultural Foundation - Gujinggongjiu adheres to seasonal brewing methods, with September marking the optimal brewing period due to the fermentation of the mash [5]. - The Autumn Brewing Ceremony is rooted in deep cultural heritage, featuring traditional rituals such as honoring the wine god Cao Cao and expressing gratitude to employees' parents [5][7]. Breakthroughs - This year's ceremony upgraded from three locations to four, including Gujinggongjiu, Huangheloujiu, Mingguangjiuye, and Jiuyunjiuye, enhancing brand presence and standardizing craftsmanship [8][9]. - The event is integrated with the World Manufacturing Conference, expanding its influence and reinforcing Gujinggongjiu's cultural significance as a representative of high-quality Chinese manufacturing [9]. Emotional Connection - The Autumn Brewing Ceremony transforms a traditional brewing event into an engaging cultural consumption experience, fostering deep emotional ties between consumers and the brand [10]. - New products, such as the 2025 commemorative wine, were launched during the ceremony, enhancing the consumer experience and extending emotional connections through collectible items [10][12]. Daily Engagement - Gujinggongjiu recognizes the need for ongoing emotional connections beyond annual events, launching the "Gujing Light Care Society" to create a new consumption ecosystem focused on health and lifestyle [10][12]. - The introduction of lighter products like "Light Gu 20" caters to evolving consumer preferences, particularly among younger demographics, redefining the role of traditional liquor in modern consumption [12].

Core Points - The event "Gu Jing Gong Jiu · Nian Fen Yuan Jiang Cup 2025 National Photography Art Competition" was held in Bozhou, Anhui on September 19, 2023, celebrating the winners of the photography contest [1] - The competition, part of the San Gong Festival activities, received over a thousand high-quality photography submissions covering various themes, including cultural documentation, natural landscapes, and urban development [2] - The event aims to showcase the progress of Chinese modernization and highlight the efforts of individuals across different sectors, presenting a vibrant and realistic image of contemporary China [2] Summary by Categories Event Overview - The award ceremony took place on September 19, 2023, in Bozhou, Anhui [1] - The competition was organized by the China News Photography Society and "Photography World," with a jury that awarded 3 first prizes, 6 second prizes, 9 third prizes, and 30 excellence awards [2] Participant Engagement - The competition attracted widespread attention and participation from photography enthusiasts since its launch on March 28, 2023 [2] - Winner Hu Pinghua expressed joy in receiving the award and emphasized the importance of capturing and promoting the beauty of life through photography [2] Thematic Focus - The submitted works illustrated a range of themes from cutting-edge technology to cultural heritage, depicting the dynamic journey and aspirations of modern China [2] - The event is sponsored by Gu Jing Gong Jiu · Nian Fen Yuan Jiang, aiming to present a multi-faceted view of a thriving and developing China [2]

Group 1 - The 2025 RCEP Local Government and Friendship City Cooperation Forum was held in Huangshan, Anhui Province, showcasing the deep charm of Chinese liquor culture through the strategic partnership of Gujing Gongjiu [1][13] - Gujing Gongjiu introduced the "Gujing Gongjiu Year Original Ancient 20 Osaka Expo China Pavilion Official Partner Commemorative Wine" at the forum, utilizing live streaming and holographic projection to enhance audience engagement [3][5] - A cooperation agreement was signed between Gujing Gongjiu and the Korea Anhui Industrial Development Co., Ltd. to expand sales in the Korean market and enhance brand international recognition [4][7] Group 2 - Gujing Gongjiu's international department director presented a promotion titled "Let Chinese Liquor Become the Language of the World," emphasizing the integration of liquor with the health industry [7] - The company has participated as the official partner of the China Pavilion at five consecutive expos, promoting Chinese liquor culture and local cultural characteristics globally [7] - Gujing Gongjiu has entered over 30 countries and regions worldwide, leveraging its unique brewing process and rich historical culture [7]

Core Viewpoint - The article highlights the commitment of Gujing Gongjiu to rural revitalization and the integration of primary, secondary, and tertiary industries through its unique industrial advantages and social responsibility initiatives [1][9]. Group 1: Rural Revitalization Initiatives - Gujing Gongjiu is actively supporting rural revitalization by celebrating the harvest season and showcasing the integration of agricultural production with its liquor production process [1]. - The company has established grain planting bases through order agriculture, which not only enhances the income of local farmers but also ensures a stable supply of high-quality raw materials for its liquor production [3]. Group 2: Technological Advancements - Gujing Gongjiu is leveraging technology to enhance production efficiency and quality, implementing a comprehensive IoT system for monitoring and managing the entire grain cultivation process [3][5]. - The company has achieved a 96% equipment networking rate in its smart brewing facility, allowing for a fully automated production process while adhering to traditional brewing methods [6][8]. Group 3: Social Responsibility - Gujing Gongjiu emphasizes its corporate social responsibility by engaging in poverty alleviation efforts and fostering self-sufficiency in rural communities through education and training [11][12]. - The company has received multiple awards for its social responsibility initiatives, including the "Precision Poverty Alleviation Award" and recognition as one of the "Top 100 Social Responsibility Enterprises" in China's food industry [12]. Group 4: Future Outlook - Gujing Gongjiu aims to continue its focus on quality, technology, and social responsibility, contributing to the high-quality development of the Chinese liquor industry and rural revitalization efforts [12].

Core Viewpoint - Gujinggongjiu is actively promoting the internationalization of Chinese liquor through cultural exchange and quality enhancement, establishing itself as a pioneer in this field [1][2]. Group 1: Internationalization Strategy - Since accelerating its internationalization in 2014, Gujinggongjiu has implemented innovative measures to enhance brand influence, including the "Chinese Wine Culture Global Tour" [2]. - The global tour has successfully held events in key markets such as Düsseldorf, Paris, London, and Hong Kong, receiving widespread acclaim from consumers [2]. - The establishment of the Gujinggongjiu Cultural Research Institute in Berlin in October 2023 marks a significant milestone in its international efforts [3]. Group 2: International Collaborations - In November 2023, Gujinggongjiu launched a collaboration with the Camus Group for the Anhui Guqi Whisky Distillery project, creating a new model for blending Chinese and foreign brewing techniques [5]. - The company will participate in the 2025 Osaka World Expo, where it will unveil the "Gujinggongjiu Vintage Original Liquor" commemorating its six-time participation in expos [7]. Group 3: Global Presence - Gujinggongjiu has expanded its reach to over 30 countries across Asia, Europe, America, Africa, and Australia, including RCEP member countries like Singapore, Malaysia, and Thailand [9]. - The company will serve as a strategic partner and designated liquor for the 2025 RCEP Local Government and Friendship City Cooperation Forum, further energizing its internationalization efforts [11].

Group 1: Financial Performance - The company's core product revenue ratio is steadily increasing [1] - In 2024, the net increase in cash and cash equivalents decreased by 67.09% year-on-year, primarily due to declines in cash flow from investment and financing activities [2] - The proposed dividend for 2024, including the mid-year dividend, accounts for 57.49% of the net profit attributable to shareholders [2] - The net cash flow from investment activities decreased by 35.61% year-on-year, mainly due to a reduction in cash received from investment recoveries [5] Group 2: Strategic Direction - The company is transitioning from high-speed growth to structural growth in the liquor industry, focusing on a "nationalization and mid-to-high-end" strategy [3] - The company aims to enhance its market presence in both domestic (Anhui) and external markets, with a current national coverage rate of over 70% and a revenue ratio of 60:40 between domestic and external markets [3] - The company is committed to product innovation and digital marketing to appeal to younger consumers, integrating brand and culture to create new consumption experiences [3] Group 3: Market Challenges and Responses - The company acknowledges pressures from declining wedding numbers and increased competition from other liquor brands, and plans to optimize product structure to maintain growth [3] - The company has established a market management system to enhance investment value and protect investor interests [4] - There are currently no plans for stock buybacks, despite the ongoing decline in stock prices [4]