Core Viewpoint - The competition in the food delivery industry is intensifying as major internet companies like JD.com and Meituan are expanding into offline dining formats while assuring that they will not compete directly with restaurant businesses [2][3]. Group 1: Company Strategies - JD.com has launched "Qixian Xiaochu" and emphasizes that it will not act as a "second landlord," aiming to support rather than compete with restaurants [2][4]. - Meituan's "Huanxiong Shitang" is positioned as a non-self-operated platform, focusing on providing infrastructure to help restaurants connect with necessary resources [7]. - Both companies are exploring offline dining but with distinct approaches: JD.com adopts a heavy asset model, while Meituan utilizes a light asset model [6][8]. Group 2: Business Models - JD.com's model involves recruiting signature dish partners and sourcing fresh ingredients directly, which allows for better control over food quality but may lead to higher costs and longer monetization cycles [5][4]. - Meituan's model focuses on real-time transparency in food preparation through live streaming, which includes daily inspections and documentation of processes [6][9]. Group 3: Market Impact and Future Plans - JD.com plans to invest over 10 billion yuan to establish more than 10,000 Qixian Xiaochu locations nationwide over the next three years, while Meituan aims to build 1,200 Huanxiong Shitang locations [9]. - The ultimate goal for both companies is to enhance kitchen transparency, improve efficiency, and ensure food safety, thereby creating value for consumers and healthy growth paths for restaurants [9].