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美团浣熊食堂开放加盟,投资门槛约150万
Xin Lang Ke Ji· 2025-08-27 03:19
美团曾多次公开强调"绝不自营,绝不下场与商家竞争",在品牌和合伙人的分工方面,"浣熊食堂"的加 盟模式与传统加盟模式也略有不同。"浣熊食堂"的合伙人只负责获取点位、装修施工以及必要时协助入 驻的外卖商家办理证照,美团则负责招商、定价、营销、现场管理、招聘培训和考核店长,但店长的基 本工资由合伙人承担。(转载自新浪科技) 新浪科技了解到,美团对合伙人的硬性要求主要有两点:一是资金要求,前期投资资金约150万/店,合 伙人需要提供100万以上的现金或资产证明;二是点位要求,合伙人需要已经获得位于外卖热门商圈、 建筑面积500-1000平方米且剩余租赁年限不少于8年的物业。 此外,美团还建议合伙人额外配置约100万的动态运营资金。据了解,除前期装修投资外,合伙人还需 要缴纳品牌保证金以及合作服务费、品牌管理费等多项合作启动和支持费用。不过,在加盟开放初期, 针对部分费用,美团推出了全免或限免的优惠政策。 8月27日,新浪科技获悉,近日美团"浣熊食堂"启动合伙人招募。一位消息人士表示,"浣熊食堂"首批 开放加盟的城市仅限北京、上海、广州、深圳和杭州,且以单店合作为主,暂不开放区域代理。 经过半年多的试运营,今年7月初 ...
独家 | 美团“浣熊食堂”开放加盟 单店投资门槛约150万
Xin Lang Cai Jing· 2025-08-27 02:35
此外,美团还建议合伙人额外配置约100万的动态运营资金。据了解,除前期装修投资外,合伙人还需 要缴纳品牌保证金以及合作服务费、品牌管理费等多项合作启动和支持费用。不过,在加盟开放初期, 针对部分费用,美团推出了全免或限免的优惠政策。 美团曾多次公开强调"绝不自营,绝不下场与商家竞争",在品牌和合伙人的分工方面,"浣熊食堂"的加 盟模式与传统加盟模式也略有不同。"浣熊食堂"的合伙人只负责获取点位、装修施工以及必要时协助入 驻的外卖商家办理证照,美团则负责招商、定价、营销、现场管理、招聘培训和考核店长,但店长的基 本工资由合伙人承担。 责任编辑:郭栩彤 经过半年多的试运营,今年7月初,美团正式推出集中式外卖厨房品牌"浣熊食堂"。官方资料显示,截 至7月初,"浣熊食堂"已在北京、杭州等地运营10家门店,超100个餐饮商家入驻。未来3年,美团将在 全国各地投资建设1200家"浣熊食堂"。 新浪科技了解到,美团对合伙人的硬性要求主要有两点:一是资金要求,前期投资资金约150万/店,合 伙人需要提供100万以上的现金或资产证明;二是点位要求,合伙人需要已经获得位于外卖热门商圈、 建筑面积500-1000平方米且剩余租赁年 ...
京东百亿建万家七鲜小厨 美团三年布局1200浣熊食堂 餐饮格局迎集中化洗牌
Sou Hu Cai Jing· 2025-08-13 23:05
Core Viewpoint - Internet giants are deeply reshaping the restaurant market by moving beyond simple traffic distribution platforms to penetrate deeper into the restaurant supply chain [1] Group 1: Platform Involvement in Restaurant Supply Chain - JD's Qixian Kitchen adopts a self-operated model, investing 10 billion yuan to create a "cooperative kitchen + dish partner" system, with no dine-in area and only supporting takeout and self-pickup services [3] - The kitchen is equipped with multiple fully automated cooking robots, monitored by a small number of staff, and the cooking process is live-streamed to the JD App [3] - JD plans to build over 10,000 Qixian Kitchen locations within three years, aiming to reduce traditional restaurant costs through standardized processes and centralized operations [3] - Meituan's Raccoon Canteen uses a platform ecosystem model, providing space and infrastructure for restaurant businesses to easily enter the market [3] - Meituan plans to invest in 1,200 Raccoon Canteens nationwide over the next three years, emphasizing "full visibility and traceability" in operations [3] Group 2: Opportunities and Challenges for Small and Medium-sized Businesses - There are over 16 million restaurant-related enterprises and more than 8 million restaurant locations in China, with a dispersed geographical distribution that allows for centralized transformation by platforms [4] - The platform's model of "self-built or controlled central kitchens + brand entry" promotes the development of a "quasi-chain" economy from scattered small shops [4] - Small and medium-sized restaurant businesses face dual impacts: they gain access to resources like traffic, supply chains, and digital tools, which can lower startup costs and increase exposure [4] - However, traditional small shops may be pushed out of the market due to disadvantages in rent, licenses, and traffic, while platform control may lead to brand dilution and increased competition [4] - The market structure is evolving into a three-tier pyramid: "platform system - leading chains - small independent businesses," with a significant increase in market concentration [4] - Small businesses need to find survival strategies in the new environment, leveraging platform resources while building private member bases to maintain their unique characteristics [4]
外卖门店图用AI生成,市监总局出手了
21世纪经济报道· 2025-08-13 07:18
Core Viewpoint - The article discusses the newly released draft regulations by the State Administration for Market Regulation (SAMR) aimed at enhancing food safety responsibilities for online food trading platforms, amidst a competitive landscape marked by significant subsidy wars among major players like JD.com, Ele.me, and Meituan [1][3]. Group 1: Regulatory Framework - The draft regulations cover various online food trading platforms, including delivery services, live streaming, social media, short video platforms, community group buying, and self-built websites [1]. - The regulations consist of 23 articles focusing on five main areas: overall requirements, responsibility allocation, personnel requirements, violations, and penalties [3]. Group 2: Responsibilities and Compliance - Platforms are required to ensure that their branches, agents, and partners comply with food safety management responsibilities [3]. - If platforms engage in self-operated food sales, they must fulfill the responsibilities of food sales enterprises [4]. Group 3: Personnel and Monitoring - The regulations mandate platforms to establish a "daily control, weekly inspection, monthly scheduling" system and appoint food safety directors and personnel commensurate with transaction volumes [4]. - Food safety personnel are encouraged to utilize AI and big data for compliance monitoring and risk assessment of food producers and sellers on the platform [4]. Group 4: Addressing Food Safety Risks - The article highlights that previous regulations lacked clarity in management responsibilities, necessitating more detailed guidelines for platforms to implement food safety management effectively [5]. - Instances of food safety risks have been noted, with platforms being urged to adhere strictly to food safety laws and regulations following multiple discussions with regulatory authorities [6]. Group 5: AI and Marketing Practices - The article points out concerns regarding the use of AI-generated images by merchants, which can mislead consumers about the actual conditions of food establishments [6][9]. - Platforms like Meituan and JD.com have responded by tightening their review processes for merchant images to prevent misleading marketing practices [8][9].
如何与外卖大战共存,餐饮商家也给不出标准答案
Tai Mei Ti A P P· 2025-08-10 01:14
Core Insights - The competition in the food delivery market continues to evolve, with major platforms like Meituan and JD actively expanding their operations and partnerships to enhance their market presence [1][11][14] - The impact of the delivery subsidy war on restaurants is significant, leading to increased order volume but decreased average order value and profit margins [2][3][8] Group 1: Market Dynamics - Major platforms are planning significant expansions, such as Meituan's goal to open 10,000 satellite stores and JD's plan for 10,000 Seven Fresh kitchens, indicating ongoing competition in the delivery space [1][11] - The rise in delivery order volume is accompanied by a decline in average order value and profit margins, as seen in various case studies of restaurants experiencing losses in profitability [3][4][8] Group 2: Business Strategies - Restaurants are adapting to the changing landscape by controlling their delivery proportions and focusing on optimizing costs, such as reducing packaging expenses and adjusting menu offerings [17][21] - Larger chains with brand advantages, like Luckin Coffee, are leveraging the subsidy environment to enhance their growth strategies, achieving significant increases in user engagement and store openings [8][9] Group 3: Future Trends - The delivery market is expected to continue evolving, with ongoing subsidies and innovative supply models being tested by platforms to meet consumer demands for quality and affordability [11][14][15] - The restaurant industry is undergoing a transformation towards more cost-effective and single-serving dining options, with delivery services playing a crucial role in this shift [22]
直击美团、京东外卖食堂
21世纪经济报道· 2025-08-06 07:15
Core Viewpoint - The article discusses the competitive landscape of the food delivery market in China, highlighting the initiatives by major platforms like Meituan and JD.com to enhance food safety and consumer trust through new restaurant models, namely "Raccoon Canteen" and "Seven Fresh Kitchen" [1][2][8]. Group 1: New Business Models - Meituan launched the "Raccoon Canteen" brand on July 1, aiming to establish 1,200 locations nationwide over the next three years, focusing on traceability and food safety [1][14]. - JD.com opened its first "Seven Fresh Kitchen" in Beijing in July, with plans to invest over 10 billion yuan to establish more than 10,000 locations within three years [1][9]. - Both models represent a shift in the traditional food delivery industry, providing consumers with more dining options while exploring supply chain security and food safety [1][2]. Group 2: Operational Differences - "Seven Fresh Kitchen" operates on a self-managed model, aiming to capture business from "ghost kitchens," while Meituan emphasizes not competing directly with merchants [4][5]. - JD.com’s model involves a partnership with merchants, where JD.com covers costs related to rent, labor, and operations, while merchants focus on product development [4][9]. - Meituan's "Raccoon Canteen" aims to support merchants by providing infrastructure and ensuring food safety compliance through digital processes [5][14]. Group 3: Food Safety Initiatives - The "Raccoon Canteen" features 24-hour surveillance with cameras to monitor food preparation, enhancing transparency and safety [7][14]. - JD.com emphasizes strict selection of suppliers and quality assurance, which helps reduce consumer trust costs associated with food safety [9][14]. - Both companies are seen as taking a stand against "ghost kitchens," aiming to improve the overall perception of food safety in the delivery industry [14]. Group 4: Market Impact and Challenges - The rapid expansion plans of both companies could significantly alter the competitive dynamics in the food delivery market, with Meituan targeting 1,200 locations and JD.com aiming for 10,000 [1][11]. - The success of these new models will depend on their ability to scale effectively while maintaining quality and safety standards [2][11]. - The article notes that the restaurant industry is a low-barrier entry point for entrepreneurs, and the entry of large tech companies may disrupt traditional small businesses [2].
21现场|美团、京东开食堂 :开辟价格战之外新战场
Core Viewpoint - The takeaway from the articles is that the food delivery market is experiencing significant changes, particularly in terms of food safety and competition, as major players like Meituan and JD.com launch new initiatives to enhance consumer trust and operational standards in the industry [1][9]. Group 1: Market Dynamics - The food delivery market is currently characterized by a price war and a focus on food safety, with major platforms committing to promotional regulations amid regulatory pressures [1]. - Meituan and JD.com have both announced ambitious plans to establish numerous new food service outlets, with Meituan's "Raccoon Canteen" aiming for 1,200 locations and JD.com's "Seven Fresh Kitchen" targeting over 10,000 locations within three years [1][9]. Group 2: Business Models - JD.com's Seven Fresh Kitchen operates on a self-operated model, aiming to capture market share from "ghost kitchens," while Meituan emphasizes not competing directly with merchants [3][6]. - The operational model of Seven Fresh Kitchen involves JD.com financing the entire supply chain, while merchants focus on product development, contrasting with Meituan's approach of providing infrastructure support to merchants [3][4]. Group 3: Food Safety Initiatives - Meituan's Raccoon Canteen implements a "fully visible and traceable" operation principle, featuring 24-hour surveillance and real-time monitoring to ensure food safety [4][9]. - JD.com claims that all ingredients used in Seven Fresh Kitchen are rigorously selected from reputable suppliers, enhancing consumer trust through the "JD Self-operated" label [6][9]. Group 4: Industry Impact - The entry of large tech companies into the food delivery space is expected to disrupt traditional small businesses, raising concerns about the sustainability of smaller operators in an increasingly competitive market [2][9]. - Both Meituan and JD.com are seen as taking steps to combat "ghost kitchens," with their initiatives potentially leading to improved standards and consumer benefits in the food delivery sector [9].
京东重剑 美团轻舟
Jing Ji Guan Cha Wang· 2025-08-04 04:49
Core Viewpoint - The competition in the food delivery industry is intensifying as major internet companies like JD.com and Meituan are expanding into offline dining formats while assuring that they will not compete directly with restaurant businesses [2][3]. Group 1: Company Strategies - JD.com has launched "Qixian Xiaochu" and emphasizes that it will not act as a "second landlord," aiming to support rather than compete with restaurants [2][4]. - Meituan's "Huanxiong Shitang" is positioned as a non-self-operated platform, focusing on providing infrastructure to help restaurants connect with necessary resources [7]. - Both companies are exploring offline dining but with distinct approaches: JD.com adopts a heavy asset model, while Meituan utilizes a light asset model [6][8]. Group 2: Business Models - JD.com's model involves recruiting signature dish partners and sourcing fresh ingredients directly, which allows for better control over food quality but may lead to higher costs and longer monetization cycles [5][4]. - Meituan's model focuses on real-time transparency in food preparation through live streaming, which includes daily inspections and documentation of processes [6][9]. Group 3: Market Impact and Future Plans - JD.com plans to invest over 10 billion yuan to establish more than 10,000 Qixian Xiaochu locations nationwide over the next three years, while Meituan aims to build 1,200 Huanxiong Shitang locations [9]. - The ultimate goal for both companies is to enhance kitchen transparency, improve efficiency, and ensure food safety, thereby creating value for consumers and healthy growth paths for restaurants [9].
100观察 | 每经品牌100指数高位震荡 成分股TCL电子周涨幅第一
Mei Ri Jing Ji Xin Wen· 2025-08-02 14:40
Market Overview - The US dollar index has shown strong performance, leading to a pullback in Bitcoin and overseas stock markets. The A-share market experienced a rise and fall, with the Every Day Brand 100 Index declining by 2.75% this week, closing at 1088.77 points [1] Top Gainers - TCL Electronics (HK 01070) saw a weekly increase of 5.95% - Transsion Holdings (SH 688036) increased by 3.81% - Agricultural Bank of China (SH 601288) rose by 2.43%, with a market value increase of 52.5 billion yuan this week [4][1] Top Losers - Li Auto (HK 02015) experienced a significant drop of 14.03% - China Power Construction (SH 601669) fell by 9.70% - Geely Automobile (HK 00175) decreased by 9.25% [5] JD.com Developments - JD's "Seven Fresh Kitchen" platform reported over 1,000 daily orders in its first week, with a repurchase rate exceeding the industry average by 220%. The recruitment for "Dish Partners" surpassed 66,000 applicants, indicating strong market trust in JD's supply chain and traffic [6][9] Li Auto Launch - Li Auto launched its first pure electric SUV, the Li i8, with a price range of 321,800 to 369,800 yuan, aligning its pricing strategy with the existing range of hybrid models [8] Meituan's Strategy - Meituan's "Raccoon Canteen" has seen a 40-fold increase in search volume since its launch, with a 60% rise in order volume. The platform emphasizes not competing with merchants, focusing instead on infrastructure support [9] Geely's Sales Target - Geely aims for an annual sales target of 3 million vehicles, with plans to launch five hybrid models in the second half of the year, targeting the mid-to-high-end hybrid market [10] Alibaba and Standard Chartered Partnership - Alibaba and Standard Chartered have signed a strategic cooperation memorandum to enhance the integration of financial services and AI technology, supporting Alibaba's global strategy [11]
科技大事件 丨 苹果回应首次在中国关停直营店;美团承诺绝不下场与商家竞争
Sou Hu Cai Jing· 2025-08-01 11:45
Group 1: Apple Store Closures and Openings - Apple will close its first official retail store in China, the Dalian Century City store, on August 9, 2023, due to multiple retailers leaving the shopping center [1] - The Dalian store opened on October 24, 2015, and is the first Apple Store to shut down in the country [1] - Apple plans to open a new retail store in Shenzhen on August 16, 2023, marking its third store in the city [1] Group 2: Legal Challenges - Apple has issued a strong statement against the U.S. Department of Justice (DOJ) regarding antitrust lawsuits, claiming all 236 allegations are unfounded [2] - The lawsuit threatens the core principles that allow the iPhone to stand out in a competitive market, according to Apple [2] - Apple is expected to engage in a prolonged legal battle, with the potential for a resolution taking several years [2] Group 3: Financial Partnerships - Apple is reportedly in talks with JPMorgan Chase to take over the Apple Card credit card business from Goldman Sachs [3] - Negotiations between Apple and JPMorgan began in early 2022, with recent developments accelerating the process [3] - Although no agreement has been signed yet, Goldman Sachs has hinted at the possibility of ending the partnership before the original contract expiration in 2030 [4] Group 4: Securities Fraud Allegations - Apple faces a new class-action lawsuit related to delays in the upgrade of its Siri digital assistant, which has been postponed to after iOS 18 [5] - The Rosen Law Firm is seeking investors who purchased Apple securities between June 10, 2024, and June 9, 2025, to join the lawsuit [5] Group 5: Real Estate Investments - Apple has signed a deal to acquire the Mathilda campus in Sunnyvale for $365 million, marking its third major real estate transaction in the Bay Area this year [6] - The total investment for office space expansion in the Bay Area over the past three months approaches $882 million [6] - Despite high vacancy rates in the tech industry, Apple continues to expand its office space in the Bay Area [6]