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上线火车站美食地图 美团联合麦当劳、星巴克等开通火车站秒提服务
Bei Jing Shang Bao· 2025-09-29 03:50
北京商报讯(记者 郭缤璐)9月29日,美团餐饮团购上线火车站美食地图功能,消费者可以在赶车、候 车期间找到车站内心仪的美食。此外,车站内的高热餐饮店陆续开通团购"秒提"服务,食客可以提前在 线完成点单,店员提前接单制作,减少客流高峰期间等待时间。 美团数据显示,临近国庆假期,上海站美食、北京南站美食的关键词搜索量周环比已增长70%以上。 今年国庆假期,该指引功能已率先覆盖30个核心铁路枢纽,涉及北京、上海、广州、深圳、西安、杭 州、重庆、成都、长沙、武汉、郑州等重点旅游城市。比如,打开美团App定位到北京南站,可按照不 同检票口、进出站口查找餐饮店,已有一些麦当劳、星巴克、汉堡王的门店在线上页面提示"秒提"服 务。 ...
30万商家开启后厨直播 美团推进“明厨亮灶”等举措探索多元共治
Core Viewpoint - The article highlights Meituan's commitment to food safety through innovative practices and collaborative efforts, showcasing its initiatives to enhance transparency and trust in the food delivery industry [1][3][6]. Group 1: Meituan's Food Safety Initiatives - Meituan has launched the "Mingchu Liangzao" initiative, connecting nearly 300,000 merchants to promote transparency in food safety, with over 150,000 merchants actively broadcasting their kitchens [3][5]. - The company has initiated a subsidy program of 50 million for merchants to cover hardware and installation costs, significantly reducing their operational expenses [3][5]. - Meituan's "Million Bright Kitchen" plan encourages small merchants to showcase their kitchen environments, providing special support and subsidies for those who engage in live broadcasting [3][6]. Group 2: Technological and Collaborative Efforts - Meituan has developed a "Food Safety Co-Governance Big Data System" to monitor food safety progress across various regions, allowing real-time access to merchant kitchen broadcasts and safety rankings [6][7]. - The company collaborates with regulatory bodies to enhance verification capabilities and has conducted offline inspections of over 500,000 merchants to ensure compliance with safety standards [6][7]. - Meituan aims to integrate its food safety scoring system into the merchant evaluation framework, enhancing consumer awareness of food safety risks [6][7]. Group 3: Future Plans and Industry Impact - By the end of 2024, Meituan plans to establish 1,200 "Raccoon Kitchens" to support thousands of restaurants in upgrading their food quality and safety practices [5][6]. - The company emphasizes the importance of multi-party collaboration in food safety management, continuously exploring technological innovations and data applications to ensure consumer trust [7][8].
京东重剑 美团轻舟
Jing Ji Guan Cha Wang· 2025-08-04 04:49
Core Viewpoint - The competition in the food delivery industry is intensifying as major internet companies like JD.com and Meituan are expanding into offline dining formats while assuring that they will not compete directly with restaurant businesses [2][3]. Group 1: Company Strategies - JD.com has launched "Qixian Xiaochu" and emphasizes that it will not act as a "second landlord," aiming to support rather than compete with restaurants [2][4]. - Meituan's "Huanxiong Shitang" is positioned as a non-self-operated platform, focusing on providing infrastructure to help restaurants connect with necessary resources [7]. - Both companies are exploring offline dining but with distinct approaches: JD.com adopts a heavy asset model, while Meituan utilizes a light asset model [6][8]. Group 2: Business Models - JD.com's model involves recruiting signature dish partners and sourcing fresh ingredients directly, which allows for better control over food quality but may lead to higher costs and longer monetization cycles [5][4]. - Meituan's model focuses on real-time transparency in food preparation through live streaming, which includes daily inspections and documentation of processes [6][9]. Group 3: Market Impact and Future Plans - JD.com plans to invest over 10 billion yuan to establish more than 10,000 Qixian Xiaochu locations nationwide over the next three years, while Meituan aims to build 1,200 Huanxiong Shitang locations [9]. - The ultimate goal for both companies is to enhance kitchen transparency, improve efficiency, and ensure food safety, thereby creating value for consumers and healthy growth paths for restaurants [9].