Core Insights - Kose Group is transitioning from a defensive strategy to a strategic offensive approach in the Chinese market, emphasizing localization and technological differentiation in response to the evolving beauty market dynamics [3][31]. Group 1: Kose's Market Strategy - Kose has participated in the China International Import Expo for five consecutive years, showcasing its commitment to the Chinese market [3]. - The company aims to transform China from an "important market" to an "innovation engine" through its unique "smart beauty" logic [3][4]. - Kose's recent strategic shift includes a focus on local innovation and technology, moving away from mere scale expansion [3][31]. Group 2: Product Innovation - The launch of "Decorte AQ Active Pore Cleansing Oil," a product developed using quantum computing technology, marks a significant innovation in the cosmetics industry [5][7]. - This product is the first of its kind to apply quantum computing in cosmetics formulation, significantly reducing the time required for product development [7][10]. - Kose's research team has created a universal artificial pore model to address the complex issue of pore blockage, leading to the development of a scientifically-backed product [11][15]. Group 3: Market Performance - Kose's recent financial report indicates a remarkable 20.9% growth in the Chinese market, signaling a recovery after six consecutive quarters of decline [34]. - The company is expected to achieve profitability for the year, reflecting a successful turnaround strategy [34]. Group 4: Corporate Governance - Kose Group is transitioning to a holding company structure, marking a significant shift in its governance model, which is expected to enhance its adaptability to market changes [34][37]. - The appointment of a new CEO from within the company signifies a move towards modern corporate management practices [35][37]. Group 5: Future Outlook - Kose plans to leverage advanced technologies like quantum computing and iPS cell research to develop products tailored to Chinese consumer needs [42]. - The company is committed to expanding its brand presence and product offerings in China, aiming for a more localized approach to meet diverse consumer demands [40][41].