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博纳影业业绩发布:率先开辟“AI+影视”战略布局全新赛道
Cai Fu Zai Xian· 2025-04-29 02:31
Core Insights - BONA Film Group is adapting to a challenging Chinese film market in 2024, with a 22.7% decline in box office revenue and a 23.1% drop in audience numbers, while focusing on its core business and exploring new growth areas [1] Group 1: AI Integration and Technological Advancements - BONA Film Group has launched an "AI + Film" strategy, establishing the AIGMS (AI Generated Movie/Series) production center to integrate generative AI with the film production process, covering all stages from script development to post-production [1] - The company emphasizes a "human-machine co-creation" approach, enhancing content quality and production efficiency through AI assistance in script development, character creation, and visual design [1][3] Group 2: Successful Projects and Recognition - The company produced the first AIGC-generated sci-fi short series "Sanxingdui: Future Revelation," which garnered 160 million views on Douyin and received multiple awards, including the American Film Arts Festival's Gold Award [2] - BONA Film Group's fantasy action film "Legend" is noted as the world's first feature film starring a "digital human," utilizing Deepfake technology to recreate a 27-year-old Jackie Chan, achieving significant global sales across over 100 countries [2] Group 3: Future Developments and Industry Impact - The second season of "Sanxingdui: Future Revelation" is set to continue its narrative of "decoding history for the future," showcasing an industrial-level standard for human-AI co-created sci-fi works [3] - BONA Film Group is driving the industrial upgrade of the film sector in China, creating a new avenue for collaborative creation between humans and AI as technology evolves [3]