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华住集团进博会签约中国银行、中国银联,共促中国服务高质量发展
Cai Fu Zai Xian· 2025-11-10 07:21
Core Viewpoint - The eighth China International Import Expo serves as a significant platform for global enterprises, with Huazhu Group, Bank of China, and China UnionPay forming a strategic partnership to create a new consumption service ecosystem through cross-industry integration [1][2]. Group 1: Strategic Partnership - Huazhu Group, Bank of China, and China UnionPay have entered into a strategic cooperation aimed at building a "financial + accommodation + lifestyle" ecosystem, enhancing consumer experience and value [1][2]. - The partnership will focus on creating a joint membership system and integrating member benefits to provide more precise and exclusive services to corporate clients and consumers [2]. Group 2: Consumer Experience Enhancement - The collaboration aims to improve consumer experience by introducing government and UnionPay consumption vouchers, offering payment and accommodation discounts, and exploring innovative "ticket root economy" models [4]. - Users will benefit from multiple discounts such as point redemption, payment reductions, and exclusive member privileges, while also accessing integrated services for cross-border travel through Bank of China's global financial network [4]. Group 3: Industry Context and Future Vision - The partnership aligns with China's strategic goals of accelerating the development of a tourism powerhouse and deepening the integration of cultural tourism and consumption [1]. - Huazhu Group, celebrating its 20th anniversary in 2025, has expanded to over 12,000 hotels across 19 countries, serving more than 2 billion guests, and aims to enhance the global presence of "Chinese service" [5][9].