Core Viewpoint - Shanghai Rural Commercial Bank's "Heart Home" public welfare service project celebrates its third anniversary, emphasizing the integration of financial services with community needs and social governance [1][2] Group 1: Project Overview - The "Heart Home" public welfare service project was launched in December 2022 to explore the empowering role of financial institutions in community governance [1] - The project aims to create public service stations at the community level, integrating social resources and addressing social issues through financial solutions [1] - Over 1,000 "Heart Home" public service stations have been established, covering all 216 streets and towns in Shanghai, with an average of over 1,000 events held monthly, serving more than 5 million people cumulatively [1] Group 2: Strategic Vision - The Chairman of Shanghai Rural Commercial Bank, Xu Li, emphasizes that true finance is about value creation and the warmth of service, not just numerical growth [2] - The "Heart Home" project embodies the bank's commitment to the "finance for good" philosophy and addresses the question of the bank's role in society [2] - The bank responds to the "People's City" initiative and the "15-minute community life circle" plan by breaking traditional financial service boundaries and proposing a "finance + livelihood" comprehensive service model [2] - The project utilizes a unique "Eight Ones" standardized operational system to ensure sustainable, replicable, and assessable public service [2]