据介绍，为丰富社区居民文化生活，上海农商银行先后开展了《最爱金曲榜》K歌争霸赛"心家园"选拔 赛、"心家园"沪语课程等活动，以全民参与激活城市美育活力、以金融温度助力搭建文化桥梁。 9月21日，年近七旬的卞阿姨作为"心家园"K歌争霸赛十强选手，在第九届上海农商银行《最爱金曲 榜》音乐盛典舞台深情献唱。 "没想到能有机会与崔健、周慧敏、辛晓琪等明星同台，这一刻，我就是 人生舞台上的明星、主角。"卞阿姨激动地说。 敬老月期间，上海农商银行还将围绕"法治护老、品质养老、活力敬老、文化享老、金融助老"推出一系 列为老服务主题活动。组织逾千场金融知识课堂、金融法律课堂，提高老年人反假反诈安全意识；联合 上海开放大学举办"心家园"老年大学学习成果展览，开放老年大学课程体验通道，共享优质课程，让银 发群体感受终身学习魅力；举办社保卡金融促消费活动、预计覆盖超百万老年客户，与沪上农企打 造"田头直供灶头"的农产品特惠集市，联合京东服务+提供家电深度清洁等优惠居家服务，构建从社区 到家庭的关怀网络，全方位提升老年群体的生活品质。 近日，在上海市体育局指导下，上海农商银行与上海市社区体育协会、上海教育电视台多方联动，共同 举办2 ...

Core Viewpoint - Shanghai Rural Commercial Bank has evolved over 20 years from rural credit cooperatives to a modern commercial bank, focusing on value creation and serving the public as its core mission [1][2][4]. Group 1: Historical Development - Established in 2005, Shanghai Rural Commercial Bank marked the transformation of rural credit cooperatives into a modern commercial bank, maintaining a commitment to value creation and serving the public [2]. - The bank has expanded its services from rural areas to urban centers, with significant milestones including the opening of its first urban branch in 2006 and its listing on the Shanghai Stock Exchange in 2021, achieving a market capitalization exceeding 85 billion yuan [2][3]. Group 2: Core Mission and Values - The bank's mission, "Inclusive finance to support a better life for the public," and its vision of being a service-oriented bank focused on value creation have remained consistent despite changing times [3][4]. - The bank emphasizes a culture of "integrity and kindness," aiming to create a comprehensive financial service system that includes retail, inclusive, and technology-driven finance [3]. Group 3: Strategic Shift - In response to the new normal of low interest rates and economic uncertainty, the bank is shifting its focus from scale expansion to value creation, emphasizing the importance of serving customers and addressing social needs [4][5]. - The bank aims to create three types of value for customers: functional, exclusive, and emotional, adapting to changing customer demands and moving beyond traditional banking services [5][6]. Group 4: Social Responsibility and Community Engagement - The bank's "Heart Home" public service project exemplifies its commitment to providing emotional value by extending services beyond financial offerings to community support, including health care and educational services [7][8]. - The bank aims to enhance the quality of life for the elderly and address their needs, positioning itself as a socially responsible institution that integrates financial services with community welfare [8][9].