金融支持文旅发展
Search documents
湖南张家界: 铺就金融支持文旅发展“高速路”
Jin Rong Shi Bao· 2026-01-29 02:25
前段时间,G5515张南高速湖南张家界至湘西州段正式通车,标志着张南高速全线贯通,湘鄂渝川 四省市串联,武陵山片区交通格局被重塑。农业银行桑植县支行为这条起始于张家界桑植县、串联张南 高速与龙吉高速的交通干线投放信贷支持资金5.5亿元。该项目建成后将桑植县至龙山县的车程从2.5小 时缩短至40分钟,湘鄂渝交界地区"一小时交通圈"有望尽快建成,拥有丰富红色文化与生态资源的桑植 县加速融入张家界旅游经济圈,为沿线发展注入新动力。 责任编辑:杨喜亭 与此同时,毗邻天子山核心景区的白石溪凭借"武陵源后花园"的美誉,正成为张家界旅游体系的重 要补充。当地旅游公司采用"公司+村集体"合作方式打造的旅游品牌,备受游客青睐。项目建设中期, 面对无担保融资难的问题,农业银行桑植县支行为其提供了200万元"潇湘财银贷"支持,以"财银合作 +风险共担"模式助力景区完成基础设施升级,包括修建安全步道、完善游客服务中心并开发了溪边露 营、悬崖鸟巢、苗族文化演绎、土家族摆手舞等特色项目,让游客在领略核心景区壮美之余,还能享受 别样的山水、文化体验。据统计,该景区自2025年开业以来已接待游客5.7万人次,日均接待量约1300 人,单日最 ...
撬动文旅发展“金杠杆”
Jin Rong Shi Bao· 2026-01-20 02:04
Core Viewpoint - The financial support from institutions like Postal Savings Bank has significantly boosted the development of small and micro cultural tourism enterprises in Anyang, allowing them to transition from small-scale operations to larger, more sustainable business models [1][2]. Group 1: Financial Innovation - The Anyang branch of the People's Bank of China has tailored financial products such as "Yuyou Minshu Loan" and "Yushang Hejiahao" to meet the unique needs of small and micro cultural tourism enterprises, addressing their challenges of being asset-light and having fluctuating operations [2]. - Industrial and Commercial Bank of China (ICBC) Anyang branch has developed a differentiated credit assessment model that reduces reliance on fixed assets, providing specialized loans for hotel upgrades, resulting in a 77% occupancy rate during off-peak seasons and annual revenue exceeding 12 million yuan [2]. Group 2: Key Project Leadership - The Anyang branch of the People's Bank of China has identified key projects with leading roles in the cultural tourism sector, providing tailored financing packages to enhance regional cultural tourism resources [3]. - A loan of 770 million yuan was allocated to key projects like the "Red Flag Canal Taihang Mountain" themed performance, which has achieved over 90% attendance per show, becoming a significant cultural tourism landmark [3]. Group 3: Comprehensive Financial Support - Financial institutions have collaborated with local cultural tourism departments to provide 350 million yuan in loans for the renovation of key tourist attractions, leading to over 20% growth in visitor numbers during peak seasons [4]. - The implementation of key projects has positively impacted related industries such as accommodation and dining, with retail sales in Linzhou's accommodation and dining sectors increasing by 25% year-on-year [4]. Group 4: Full Chain Empowerment - The Anyang branch of the People's Bank of China has extended financial services throughout the cultural tourism industry chain, including support for urban commercial areas and rural agricultural tourism [5]. - A loan of 20 million yuan was provided to enhance the Jingxin Shopping Plaza, which has seen significant increases in foot traffic and sales after the upgrade [5]. - The financial support has also facilitated the growth of local agricultural products, with annual sales reaching 80 million yuan for products like "Dahongpao" pepper and "Taihang Chrysanthemum" tea [5]. Group 5: Economic Impact - Anyang's cultural tourism revenue has consistently grown at an average annual rate of 13% over the past three years, demonstrating the transformative effect of financial support on the local economy [6]. - The cultural tourism sector has become a vital engine for regional economic activation and a crucial link between urban and rural development [6].