金融网格化管理

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鄄城农商银行“营销三部曲”提供“一揽子”金融服务
Qi Lu Wan Bao Wang· 2025-07-22 06:59
Core Viewpoint - The company is actively engaging in marketing activities to enhance customer service and expand its financial offerings through innovative strategies and community involvement [1][2][3][4] Group 1: Marketing Strategies - The company has designated every Tuesday and Friday as full-staff marketing days, encouraging employees to engage with local merchants and communities to meet various performance targets [1] - A "financial grid management" model has been implemented, dividing service areas into "responsibility fields" to ensure comprehensive service coverage and tailored marketing strategies for different customer segments [2] - The company utilizes community announcements and social media platforms to increase awareness of its services, particularly focusing on the new social security card offerings [2] Group 2: Service Expansion - The company is leveraging the new three-generation social security card to broaden its financial service offerings, enhancing customer loyalty and service efficiency [3] - Specialized service windows for social security cards have been established, equipped with advanced technology to streamline the card issuance and activation process [3] - The company is promoting high-frequency services such as pension distribution and medical insurance payments, aiming to improve customers' financial asset allocation [3] Group 3: Extended Service Hours - To accommodate customers' schedules, the company has initiated evening marketing efforts, providing on-site services from 6 PM to 9 PM [4] - Staff members use mobile devices to facilitate customer interactions and address service needs, ensuring that clients can access services despite daytime commitments [4] - The company plans to continue proactive marketing initiatives to strengthen customer relationships and offer comprehensive financial services [4]