Group 1 - International gold prices have resumed an upward trend, leading to an increase in gold jewelry prices, with domestic brand prices generally exceeding 1300 yuan per gram [1][3] - The sales of finely designed and low-weight gold jewelry have remained stable, indicating a shift in market dynamics where "self-wearing demand" has surpassed wedding-related demand, now accounting for 37% of gold jewelry sales [4] - Brand premium is evident in the pricing strategies of various gold jewelry brands, with established brands maintaining high prices to uphold their premium image, while some brands leverage supply chain advantages to adopt lower pricing strategies [3][4] Group 2 - The gold jewelry market is experiencing a dual pricing system, with some merchants quoting pre-tax prices and others providing post-tax prices, resulting in historical high levels around 1106 yuan per gram [3] - High gold prices combined with rising processing fees have increased the burden on consumers, with processing fees for some premium jewelry styles nearing 10% of the total price [4] - The market is expected to transition from a focus on scale to one emphasizing innovation, as high gold prices drive demand for lightweight, high-value jewelry products [4]

记者在现场采访时看到，水贝市场的人气明显降温。受访的消费者表示，在相关税收新政之后金饰价格大涨，自己会放慢购金速度。不过，对于一些设计 精美且低克重的金饰，也会"忽略"金价带来的影响。也有商家表示，近期到店咨询的消费者明显增多，而且不少消费者选择用旧金饰置换新金饰以节省开 支，但一些设计精美且克重低的金饰销售情况依旧稳定。 （水贝黄金珠宝市场 吴家明/摄） 近日，国际金价重回涨势，金饰价格也水涨船高。 记者走访发现，一些设计精美且克重低的金饰销售情况相对稳定，"自戴需求"已经超过婚庆需求，金饰销售市场的驱动逻辑已经发生根本性转变。 目前，国内品牌金饰的克价普遍超过1300元。以周大福为例，12日金饰价格定格在每克1313元，13日金饰价格已经涨至每克1333元。 值得注意的是，品牌溢价在这场价格博弈中展现得淋漓尽致。根据腾讯理财通的数据，各大品牌的金饰报价并不相同，例如周六福的报价为每克1295元。 有业内人士表示，这种分化源于品牌定位与库存策略的双重作用，老牌珠宝商往往维持高价稳固高端形象，而部分品牌凭借供应链优势采取低价策略。 而在深圳水贝黄金珠宝市场，多个交易市场的金饰报价达到每克1106元左右，处于历 ...

Core Viewpoint - The international gold price has resumed its upward trend, leading to a rise in gold jewelry prices, with a significant shift in the market dynamics where "self-wearing demand" has surpassed wedding-related demand [1][8]. Price Trends - Domestic brand gold jewelry prices have generally exceeded 1300 RMB per gram, with Chow Tai Fook's price rising from 1313 RMB to 1333 RMB within two days [1]. - In the Shenzhen Shui Bei gold jewelry market, prices have reached around 1106 RMB per gram, marking a historical high, although international gold prices have not yet returned to their peak [5]. Market Dynamics - The differentiation in brand pricing is influenced by brand positioning and inventory strategies, with established jewelers maintaining high prices to uphold their premium image, while some brands adopt lower pricing strategies due to supply chain advantages [5]. - The market has seen a decline in gold jewelry sales volume, with a nearly 30% decrease compared to the same period in October [5]. Consumer Behavior - The rising gold prices and increased processing fees have burdened consumers, with some brands' processing fees nearing 10% of the total price [7]. - Despite the high prices, lightweight and high-value gold jewelry products continue to attract strong market interest, indicating a shift from a focus on scale to innovation within the gold jewelry industry [7]. Demand Shift - Research indicates that "self-wearing demand" now accounts for 37% of gold jewelry sales, significantly surpassing wedding-related purchases, highlighting a fundamental change in market driving logic [8]. - Industry experts suggest that upstream manufacturers should shift their perspective from seller to buyer, enhancing product storytelling and connecting emotionally with consumers [9].