Core Viewpoint - The new gold tax policy has led to fluctuations in gold prices, impacting consumer behavior and prompting major jewelry brands to adjust their pricing strategies [2][3]. Group 1: Tax Policy Impact - The new tax policy exempts individuals from value-added tax when selling used items, including gold jewelry, unless the sales are deemed "business activities" due to frequency or scale [2]. - Major jewelry brands, including Chow Tai Fook, have raised gold prices in response to increased procurement and production costs associated with the new tax policy [2][3]. Group 2: Price Adjustments - On November 3, 2023, Chow Tai Fook and other major gold retailers increased prices, with some brands experiencing daily price hikes exceeding 5% [2]. - Chow Tai Fook previously raised retail prices for gold products by 12%-18% last month and had already implemented a 10%-20% price adjustment earlier this year [2][3]. Group 3: Sales Performance - Chow Tai Fook reported a 43.7% year-on-year increase in retail value for priced gold products during the third quarter [3]. - The company noted a recovery in same-store sales across mainland China, Hong Kong, and Macau, driven by strong demand for priced products [3]. Group 4: Business Strategy - Chow Tai Fook emphasizes the importance of product design, service quality, and customer relationships in its business model [3]. - The company utilizes financial tools to hedge risks and maintains stable gold inventory levels aligned with production and sales needs, rather than focusing solely on price appreciation [3].