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2025年中国金饰零售市场五大发现,自戴需求推动行业增长
Sou Hu Cai Jing· 2025-10-25 05:13
Core Insights - The Chinese gold jewelry retail market is facing intensified competition due to record-high gold prices and slowing income growth, leading to a cautious consumer attitude towards gold jewelry consumption [1] - Despite a seemingly saturated market, consumer spending on gold jewelry remains high, indicating strong consumer attraction [1] Group 1: Market Trends - Gold products continue to dominate sales in Chinese jewelry stores, with hard gold products outperforming other categories [1] - Traditional gold and hard gold jewelry remain the core profit sources for retailers [1] Group 2: Consumer Behavior - Although the weight of gold jewelry products in stores has decreased, consumer spending amounts are still on the rise [1] - "Self-wearing" remains the primary driving force behind gold jewelry sales [1] Group 3: Retailer Outlook - Retailers maintain an optimistic outlook on gold product sales, with "self-wearing" expected to continue driving industry growth [1]