Core Viewpoint - The introduction of the "Excellence Operation Service Evaluation Standard for Business Buildings (Parks)" marks a significant breakthrough in China's commercial real estate evaluation system, aiming to shift the industry from a uniform approach to one that emphasizes unique characteristics and leads globally [1][2]. Group 1: Market Context - The commercial office market is currently facing a severe supply-demand imbalance, leading to profound changes in the logic and connotation of building operations [2]. - The new operational logic highlights the unprecedented importance of operational standards and team capabilities, suggesting that only excellent operations can enable projects to succeed in a challenging market [2]. Group 2: New Evaluation Standard - The new standard focuses on "soft power," including the professional capabilities of the operational team, refined service levels, and the quality of resident enterprises, moving away from traditional hardware and international asset management logic [2][4]. - The standard introduces a "5V" core value system, which emphasizes creating value for five key stakeholders: enterprise development, employee emotional experience, regional industrial value, urban social value, and owner asset value [4]. Group 3: Certification Model - A unique "6D Diamond Evaluation Model" will assess projects across six dimensions: service capability, operational capability, scenario capability, industrial capability, platform capability, and asset capability, leading to various certification levels from "Gold Diamond Four Stars" to "Red Diamond Seven Stars" [4]. - The certification aims to provide a fair and authoritative ranking of business building values, establishing a "city pyramid" of commercial building value [5]. Group 4: Implementation and Industry Impact - The standard is developed by the China Industrial Development Promotion Association, which is a national organization approved by the State Council, indicating a strong institutional backing for its implementation [6]. - The standard is expected to guide operators in providing high-quality services to resident enterprises, helping them escape the red ocean of homogeneous competition [4].