中经记者 吴静 北京报道 在商办市场供需深度调整、楼宇运营逻辑面临重构之际，一项被寄予厚望的行业新规正式亮相。 当前商办市场面临严重供需失衡，楼宇经济发展面临严峻挑战，楼宇运营的逻辑和内涵正在发生深刻变 化，如何重构新秩序，找到新平衡？ 据了解，该标准凝聚行业共识，创造性构建商务楼宇运营的"5V"核心价值体系，明确运营商需为五大 主体创造价值，即：企业发展价值（超越空间租赁，打造赋能企业成长的生态平台）；员工情绪价值 （营造健康、愉悦、高效的工作场景体验）；区域产业价值（联动政府资源，驱动产业集群与升级）； 城市社会价值（融入社区发展，贡献城市活力与可持续性）；业主资产价值（通过卓越运营实现资产保 值增值与长效收益）。 中国产业发展促进会楼宇经济和总部经济分会执行会长匡洪广表示，新周期新逻辑折射了运营水准和团 队能力前所未有的重要性，只有卓越运营才能赋能项目在供需失衡的市场中胜出。 据他解释，卓越运营评价的重点不再是项目硬件和地段，而是运营团队和招商运营水平等软实力，还要 考量入驻企业的品质。显而易见，那些沿袭国外资管逻辑的传统标准难以胜任今天楼宇经济不断进化升 级的新诉求。 他指出，新标准的核心在于颠覆性聚 ...

Core Viewpoint - The upcoming implementation of the "Excellence Operation Service Evaluation Standard for Business Buildings (Parks)" aims to enhance the operational quality of business buildings and parks, moving beyond homogeneous competition in the market [1][2][3] Group 1: Evaluation Standards - The standard establishes a "5V" value system for operators, focusing on creating development, emotional, industrial, social, and asset values for various stakeholders [1] - A "6D" diamond evaluation model will assess operational service levels across six dimensions: service capability, operational capability, scenario capability, industrial capability, platform capability, and asset capability [1] - Certification levels include "Gold Diamond Four Stars," "Blue Diamond Five Stars," "Black Diamond Six Stars," and "Red Diamond Seven Stars," with "Red Diamond Seven Stars" representing the highest operational service level in the commercial office industry [1] Group 2: Market Context and Challenges - The current development of the building economy faces significant challenges, with a shift in operational logic emphasizing the importance of operational standards and team capabilities [3] - The focus of excellence in operations is transitioning from hardware and location to soft skills such as operational team quality and tenant quality [3] - The standard aims to guide the industry evolution from a singular asset management logic to an industrial logic, promoting distinctive characteristics and positioning China as a leader in the sector [3]