匡洪广介绍说，中国商办写字楼沿袭国外资管逻辑的传统标准，已经难以胜任楼宇经济进化升级的新诉 求，中国产业发展促进会楼宇经济和总部经济分会试图通过标准引领，推动行业进化升级，从单一"资 管逻辑"进化到"产业逻辑"。未来，写字楼运营评价的重点不再是项目硬件和地段，而是运营团队的招 商水平等软实力，同时还要考量入驻企业的品质。 当前，中国商办写字楼市场面临严重供需失衡，楼宇经济发展面临严峻挑战，楼宇运营的逻辑和内涵正 在发生深刻变化。如何重构新秩序，找到新平衡？中国产业发展促进会楼宇经济和总部经济分会执行会 长匡洪广在发布会上指出，新周期、新逻辑折射了运营水准和团队能力前所未有的重要性，只有以卓越 运营赋能项目，才能在供需失衡的市场中胜出。 据介绍，《规范》是首次从运营和产业的维度对商务楼宇和园区开展评价。通过标准制定和认证，《规 范》旨在引导运营商为入驻企业提供高品质服务，跳出同质化内卷竞争的红海。 2025年6月26日，中国产业发展促进会楼宇经济和总部经济分会在北京正大中心举行新闻发布会，会议 详细介绍了《商务楼宇（园区）卓越运营服务评价规范》（下称《规范》）编制的背景、意义、框架结 构、评价细则等情况。 据悉 ...

Core Viewpoint - The introduction of the "Excellence Operation Service Evaluation Standard for Business Buildings (Parks)" marks a significant breakthrough in China's commercial real estate evaluation system, aiming to shift the industry from a uniform approach to one that emphasizes unique characteristics and leads globally [1][2]. Group 1: Market Context - The commercial office market is currently facing a severe supply-demand imbalance, leading to profound changes in the logic and connotation of building operations [2]. - The new operational logic highlights the unprecedented importance of operational standards and team capabilities, suggesting that only excellent operations can enable projects to succeed in a challenging market [2]. Group 2: New Evaluation Standard - The new standard focuses on "soft power," including the professional capabilities of the operational team, refined service levels, and the quality of resident enterprises, moving away from traditional hardware and international asset management logic [2][4]. - The standard introduces a "5V" core value system, which emphasizes creating value for five key stakeholders: enterprise development, employee emotional experience, regional industrial value, urban social value, and owner asset value [4]. Group 3: Certification Model - A unique "6D Diamond Evaluation Model" will assess projects across six dimensions: service capability, operational capability, scenario capability, industrial capability, platform capability, and asset capability, leading to various certification levels from "Gold Diamond Four Stars" to "Red Diamond Seven Stars" [4]. - The certification aims to provide a fair and authoritative ranking of business building values, establishing a "city pyramid" of commercial building value [5]. Group 4: Implementation and Industry Impact - The standard is developed by the China Industrial Development Promotion Association, which is a national organization approved by the State Council, indicating a strong institutional backing for its implementation [6]. - The standard is expected to guide operators in providing high-quality services to resident enterprises, helping them escape the red ocean of homogeneous competition [4].