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月饼风波背后的铁腕改革:德弘资本能否重塑大润发?
Guan Cha Zhe Wang· 2025-10-01 07:13
Core Viewpoint - The recent controversy surrounding the mooncake ingredients at RT-Mart highlights systemic issues in supplier management and internal quality control within the company [6][4]. Company Issues - RT-Mart faced scrutiny after a consumer discovered the banned food additive sodium dehydroacetate listed in the ingredients of a mooncake product [1][4]. - The company attributed the issue to an employee error in copying last year's product information, claiming that the product did not actually contain the banned additive [4][5]. - The incident raises concerns about the accuracy of product labeling and potential regulatory penalties for misleading consumers [5][6]. Management Changes - Following the acquisition by Dihong Capital, RT-Mart underwent significant management changes, including the resignation of founder Huang Mingduan and the appointment of new executives [7]. - The company is currently facing investigations related to its supply chain practices, particularly concerning the collection of various fees from suppliers, which has historically impacted profitability [7][8]. Financial Performance - In the fiscal year ending March 31, 2024, RT-Mart reported a revenue of 71.552 billion RMB, a decline of 1.4% year-on-year, but achieved a net profit of 405 million RMB, a significant turnaround from a loss of 1.605 billion RMB the previous year [14][15]. - The improvement in profitability is attributed to substantial reductions in sales and marketing expenses, including the closure of unprofitable stores [14][15]. Strategic Adjustments - Dihong Capital has implemented cost-cutting measures and is restructuring RT-Mart's operations, including downsizing from five operational regions to four and closing underperforming stores [8][15]. - The company is shifting focus towards developing mid-sized supermarkets and membership stores, aiming to compete with established players like Sam's Club and Costco [8][10]. Market Challenges - RT-Mart faces intense competition in the retail sector, particularly from community-focused supermarkets and other membership-based stores [10][15]. - The success of RT-Mart's new membership store format will depend on its ability to differentiate its product offerings and enhance customer value perception [10][13].