Workflow
超省系列
icon
Search documents
月饼风波背后的铁腕改革:德弘资本能否重塑大润发?
Guan Cha Zhe Wang· 2025-10-01 07:13
"月饼节"将至,昔日的零售巨头大润发却因月饼配料问题引发关注。 近日,据智通财经报道,8月底,消费者李先生在大润发沈阳和平店购买的"鑫思琪五仁小月饼"配料表中,赫然标注着食品添加剂"脱氢乙酸钠"。 根据2024年2月发布、2025年2月8日实施的《食品安全国家标准 食品添加剂使用标准》(GB 2760-2024),脱氢乙酸钠已被禁止在月饼、糕点等焙烤食品中 使用。此项禁令有长达一年的缓冲期,意在给足企业调整配方的时间。 李先生将情况反馈给大润发后,超市迟迟未作回复。 直到9月16日市场监管部门介入,大润发工作人员才回应称,问题系员工操作失误所致:今年上架新品时直接复制了去年的产品档案信息,未及时删除已禁 用的添加剂名称,并强调厂家检测报告显示产品中并未添加脱氢乙酸钠。 对于这一解释,李先生仍存疑虑。他当即提出希望对留存的月饼进行检测,但大润发方面后续未再跟进处理。 脱氢乙酸钠作为一种广谱性食品防腐剂,对霉菌和酵母菌有较强抑制作用。但脱氢乙酸及其钠盐会抑制人体内多种氧化酶活性,长期过量摄入可能危害健 康。 《食品标识监督管理办法》第十六条规定,预包装食品标签应当标注反映食品真实属性的名称,不得欺骗、误导消费者。 ...
营运长悄然离职、快消部老大退休,据传多位店总被调查……从阿里到德弘,谁在重塑大润发的权力地图
3 6 Ke· 2025-09-12 02:50
Core Insights - The article discusses the significant management changes and restructuring at RT-Mart following its acquisition by DeHeng Capital, highlighting the intertwining of anti-corruption efforts and organizational overhaul [1][6][10] Management Changes - The departure of key executive Guan Mingwu, who was referred to as the "operational director," has raised speculation about the internal shake-up related to anti-corruption measures [1][3] - Following the acquisition, the management structure has undergone multiple adjustments, with new appointments and promotions, including Shen Hui becoming CEO and Guan Mingwu taking on the role of operational director [3][6] - The retirement of veteran executive Lv Guoming marks a significant transition in the management team, allowing for new leadership and ideas to emerge [5][10] Financial Performance - RT-Mart reported a revenue of 71.552 billion yuan for the fiscal year ending March 31, 2025, a slight decrease of approximately 1.4% year-on-year, but managed to achieve a net profit of 386 million yuan, reversing a previous loss of 1.6 billion yuan [10][11] - The profit was largely attributed to cost-cutting measures, including a reduction in sales and operational expenses by 2.95 billion yuan, which is a 16.2% decrease [11][12] Strategic Adjustments - The company is focusing on regaining its price advantage through a "Everyday Low Price" strategy and launching its private label "Super Savings Series" with competitively priced products [12][14] - RT-Mart is also restructuring its business model by emphasizing new retail formats, such as medium-sized community supermarkets and warehouse membership stores, while phasing out less profitable formats [14][15] Organizational Restructuring - The organizational structure has been streamlined, reducing the number of operational regions from five to four, aiming for improved efficiency [8][9] - The board of directors has seen a complete overhaul, with new members appointed by DeHeng Capital, indicating a strong commitment to reshaping the governance structure [6][7] Future Outlook - The management is exploring innovative retail strategies, including learning from successful models in the industry, to adapt to the competitive landscape and consumer preferences [15]