"政银协同"创新服务生态，让养老生活更有保障。泰兴农商银行携手民政部门与社区餐饮服务商，创新 打造"政银商"三方联动的社区助餐服务体系。通过以三代社保卡为载体，融合人脸识别技术，实现老年 人在社区食堂"刷脸即享补贴、吃饭无需带卡"的便捷服务，系统自动识别低保、高龄等特殊群体，确保 惠民补贴精准直达、全程可溯，真正让"暖心饭"变成"放心餐"。同时，全额投入智能结算设备，减轻政 府与商户负担，推动形成"银行投入、民政服务、居民得惠"的可持续运营模式。目前，该项目已在17个 社区食堂落地，惠及500余户家庭，更多网点正加速布局。同时，针对行动不便的老年人，配套推出"送 餐上门"服务。 作为根植地方、服务基层的金融主力军，泰兴农商银行坚持以"金融为民"为根本遵循，聚焦老年群 体"急难愁盼"，创新构建"硬件升级+服务延伸+生态共建+精神赋能"四位一体的适老服务体系，走出了 一条具有鲜明地方特色和时代特征的养老金融发展新路径。 "适老改造"夯实服务根基，让网点空间更有温度。针对老年人在传统金融服务中面临的"数字鸿 沟"与"物理障碍"，泰兴农商银行全面启动"适老网点"改造工程，全行辖内48个营业网点全面完成适老 化升级。通 ...

Core Viewpoint - The Nanchang branch of China Merchants Bank is enhancing its services for elderly clients by creating a comprehensive service network that emphasizes warmth, care, and personalized attention during the Double Ninth Festival [1] Group 1: New Service Paradigm for the Elderly - The bank is focusing on optimizing the service environment and processes to cater to the specific needs of elderly clients, including visual and mobility considerations [2] - All branches are undergoing renovations to create elderly-friendly spaces, featuring large fonts for signage and comfortable seating [2] - Special service protocols have been established, including priority service windows for elderly clients to facilitate quick transactions without waiting in line [2] Group 2: Human-Centered Care Experience - Personalized interactions are being emphasized to make elderly clients feel respected and valued beyond just transactional relationships [3] - The bank has introduced unique services such as "anti-fraud health tea" and educational materials to raise awareness about fraud while providing a comfortable environment [3] - During the Double Ninth Festival, the bank engaged over 180 elderly clients through various activities aimed at educating them about fraud prevention [3] Group 3: Comprehensive Service Ecosystem - The bank is extending its services beyond physical branches by integrating community engagement and outreach programs [4] - Activities such as outdoor movie screenings and financial consultations in community spaces have attracted significant participation from elderly residents [4] - A financial service team is proactively visiting elderly clients at home to assist with banking needs and provide festive gifts [4] Group 4: Risk Prevention Measures - A comprehensive risk control system has been established, focusing on fraud prevention through education and proactive measures [6] - Regular training on fraud cases is conducted for staff to ensure they can identify and respond to potential scams effectively [6] - The bank has successfully intervened in potential fraud cases, demonstrating its commitment to safeguarding elderly clients [6]