Group 1 - The core idea is the establishment of a new external marketing model through "basic customer marketing" and cross-industry alliance marketing activities, aiming for a "bank-business alliance and win-win cooperation" [1] - The bank is actively conducting grid-based marketing work to explore potential cooperative merchants, enhancing overall marketing initiative and customer acquisition capabilities [2] - The bank is leveraging online channels like WeChat and Moments for efficient communication and resource sharing, integrating business with merchant products to reduce operational costs [3] Group 2 - The bank is promoting inclusive finance by creating a win-win platform through the issuance of cross-industry alliance coupons and organizing various promotional activities [4] - The strategy includes expanding service offerings from "single service" to "one-stop service" and from "single product" to "comprehensive product packages," thereby increasing customer loyalty and resource acquisition [4] - The focus is on providing efficient and convenient financing services to small and micro enterprises, enhancing merchant dependency and fund retention rates [4]