今年以来，丹阳农商银行坚定不移恪守"支农支小"战略定位，通过深入调研、多轮研讨与方案打磨，确 定了"试点先行、以点带面"的网格化营销试点推进路径，在真实的市场环境中淬炼出一套可复制、可推 广的成熟打法。经过四个月的实践，累计实现网格内客户用信309户，贷款金额3556.9万元，其驱动业 务产能增长的杠杆作用正逐步释放。 一、获客阶段：数据驱动的精准筛选 构建一套以数据为核心的精准筛选机制，将原始、分散的潜在客户信息，逐步转化为结构清晰、价值可 判的"靶向"客群。 一是信息获取"标准化"，夯实营销地基 。真实、完整的客户信息是精准营销的基础。村书记、小组 长、网格员等"关键人"身处基层治理一线，掌握着最鲜活、最动态的户籍信息底册。通过建立与"关键 人"的常态化对接机制，要求客户经理定期拜访，提前获取并持续更新这份"活数据"，一方面是做好信 息的采集，另一方面是建立信任，争取尽快融入，为后续工作打下最坚实的地基。 二是信息盘整"电子化"，提升处理效率 。获取信息后，高效、规范的盘整至关重要。该行制定了一套 统一的盘整计划与信息录入标准，充分发动"关键人"力量，利用自建的电子化工具进行批量处理。同 时，设定明确的日 ...

Group 1 - The core idea is the establishment of a new external marketing model through "basic customer marketing" and cross-industry alliance marketing activities, aiming for a "bank-business alliance and win-win cooperation" [1] - The bank is actively conducting grid-based marketing work to explore potential cooperative merchants, enhancing overall marketing initiative and customer acquisition capabilities [2] - The bank is leveraging online channels like WeChat and Moments for efficient communication and resource sharing, integrating business with merchant products to reduce operational costs [3] Group 2 - The bank is promoting inclusive finance by creating a win-win platform through the issuance of cross-industry alliance coupons and organizing various promotional activities [4] - The strategy includes expanding service offerings from "single service" to "one-stop service" and from "single product" to "comprehensive product packages," thereby increasing customer loyalty and resource acquisition [4] - The focus is on providing efficient and convenient financing services to small and micro enterprises, enhancing merchant dependency and fund retention rates [4]