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护航“夕阳红”,是一场温暖而持久的接力
Bei Jing Shang Bao· 2025-10-31 06:23
Core Viewpoint - The "Yiyuan Home" cultural project initiated by Hangzhou Bank's Beijing Pinggu Branch aims to enhance community engagement and provide financial education to the elderly, promoting respect and care for seniors during the Double Ninth Festival [1][3]. Group 1: Project Overview - The "Yiyuan Home" cultural project integrates cultural resources and organizes activities to foster community cultural sharing and cooperation [3]. - Hangzhou Bank's Beijing Pinggu Branch actively participates in this project, transforming temporary activities into a sustainable mechanism [3]. Group 2: Financial Education Initiatives - The bank set up a comprehensive service point during the event, delivering essential financial knowledge in an easily digestible format to the elderly [3]. - Staff used local dialect and humor to engage with seniors, emphasizing the importance of not transferring money to avoid scams [5]. Group 3: Personalized Support - After the presentation, bank staff provided one-on-one consultations for seniors with deeper financial needs, explaining interest rate differences for various deposit terms [6]. - Anti-fraud specialists distributed anti-fraud brochures and assisted seniors in downloading the national anti-fraud app [6]. Group 4: Future Outlook - The collaboration between Hangzhou Bank and the community is seen as a starting point for a long-term partnership, aiming to enhance the quality of life for the elderly [9].