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北大荒集团 以“红色动能”赋能现代农业
Zhong Guo Zheng Quan Bao· 2025-07-01 20:30
Core Viewpoint - North China Grain Group has effectively utilized party leadership to enhance agricultural production, achieving significant results and demonstrating its value as a crucial national grain base [1][2]. Group 1: Strategic Goals and Brand Development - North China Grain Group aims to build a modern agricultural base, enterprise, and industry, positioning itself as an international grain merchant [2]. - The company has launched the "North Country Baquan 47 Degrees" brand, supported by a production capacity of 60 billion jin of grain and a large-scale food industry [2][3]. - The brand encompasses various sub-brands, enhancing market competitiveness through a matrix operation model [3]. Group 2: Integration of Party Building and Business Operations - The company has implemented a "chain-based party building" model, integrating party work with production and business operations to support high-quality development [3]. - North China Grain Group has strengthened grassroots organizations and promoted collaborative development across industry, supply, and innovation chains [3]. Group 3: Custom Agriculture and Market Expansion - The company has ventured into custom agriculture, transitioning from merely producing to effectively marketing its products, thereby increasing brand value and profitability [4]. - North China Grain Group has established a 20,000-acre high-end brand rice custom base and a 250,000-acre quality rice planting base [5]. Group 4: Social Responsibility and Community Support - The company actively supports rural revitalization by leveraging its resources and fulfilling social responsibilities [6]. - Initiatives such as the establishment of a women's handicraft production company have provided employment and entrepreneurial opportunities for local women [6][7]. - The women's entrepreneurship project has become a distinctive aspect of the company's party building efforts, contributing to community development and social responsibility [7].