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黑龙江:订单到田头 增收有“甜头”
Xin Hua She· 2025-10-05 01:02
金黄色的稻田里,两台拾禾机同时启动,将割晒后平铺在根茬上的稻穗拾起。这些水稻经过割晒, 保持了最佳成熟度,在田间自然风干后被加工成稻米,分装后将通过快递精准送达定制客户手中。北大 荒集团梧桐河农场有限公司丽水管理区种植户董金福笑着说:"往年收完水稻,第一件事就是愁销路愁 价格,今年开始发展定制农业,春天插秧前收成就卖出去了。" 董金福说,今年春季,农场鼓励种植户发展定制农业。将地块信息上传到专用的手机小程序,消费 者可以根据需要在相应地块定制农产品。"我们提供了鸭稻、蟹稻、富硒稻等多种种植方案,一'上 架'就被定制一空。"董金福指了指地头的摄像头说,"种植过程全天候视频监控,全程可追溯。" 梧桐河农场有限公司农业发展部总经理贾聚岩说,依托智慧农业技术,消费者通过认养稻田,可全 程参与种植过程监督,收获后稻米经加工、包装直接从田间邮寄到餐桌,实现"从地头到舌尖"的直 供,"消费者需求得到精准满足,农业生产效益也得到提升"。 近年来,在我国产粮第一大省黑龙江,定制农业正成为农业提档升级的新发力点,从"种什么卖什 么"到"要什么种什么",一场"以销定产"的新型农业经营模式在黑土地上悄然兴起。 "每年花费500元,这 ...
订单到田头 增收有“甜头”——黑龙江发展“定制农业”见闻
Xin Hua She· 2025-10-04 21:30
"每年花费500元,这个小方格里产出的所有蔬菜就都归定制者所有。"曲伟君说,定制者多为海伦市城内居民,每到周末都有父母领着孩子在 地里摘菜,还有市里学校组织学生进行短途研学,认识作物,体验农活。"如果消费者在外地,我们每隔几天就将蔬菜用快递邮寄过去。"曲伟君 说,这块地不打农药,不使用化肥,产出的蔬菜非常受欢迎。 在海伦市海北镇西安村村民陈文才的庭院里,黄豆角的藤蔓已经开始发黄,陈文才刚把最后一批黄豆角卖出。他告诉记者,今年开始,由村 里牵头,一家蔬菜加工企业提供种子,对产出的黄豆角以每斤2.5元价格进行收购。"种什么品种,用哪种有机肥,全听收购企业要求。"陈文才 说,今年这片小菜园为他带来了至少3000元收入。 海北镇镇长沈朝锐介绍,今年西安村定制销售黄豆角有30亩,全镇还有2000亩定制大豆,全部按照收购企业需求,种植指定高蛋白品种。这 些大豆收获后定制企业按照高于市场价0.2元价格收购,相比普通大豆,每亩可增收100多元。这几天马上就要开始收获,估计明年会有更多村民 加入其中。 金黄色的稻田里,两台拾禾机同时启动,将割晒后平铺在根茬上的稻穗拾起。这些水稻经过割晒,保持了最佳成熟度,在田间自然风干后被 加 ...
“北大仓”丰收在望
Xin Hua She· 2025-09-23 05:32
红扬有机种植农民专业合作社社员们正在将收获的稻谷卸车。新华社记者孙晓宇 摄 金秋时节,"北大仓"黑龙江奏响丰收序曲,黑土地上一派繁忙景象。作为全国产粮第一大省,黑龙江肩负保障国家粮食安全重任,今年玉米、 水稻、大豆长势优于往年,在高标准农田建设、科技赋能与精细化田间管理助力下,粮食生产有望再获丰收,助力更好端牢"中国饭碗"。 在"中国优质稻米之乡"五常市,250余万亩水稻进入收获季。9月22日,红扬有机种植农民专业合作社里热闹非凡,社员们载歌载舞,拉开新米 开镰节序幕。随着装载稻谷的车辆驶入合作社院内,烘干塔全速运转,新米香气满溢院落。 "今年风调雨顺,水稻长势好,有机种植的稻花香水稻亩产可达1000斤,比去年能高六七十斤。"合作社理事长于殿红说,为拓宽销路,合作社 已与京东、莫塞尔商城等电商平台合作,种植的1.3万亩水稻中8500亩已被订购。 在五常市一处稻田,沉甸甸的稻穗压弯了秧苗。新华社记者孙晓宇 摄 在尚志市老街基乡龙王庙村的观景台远眺,经过格田改造的稻田整齐划一、满目金黄。"今年全村共种植水稻1.67万亩,因为年景好,亩产比 去年增加50斤到100斤。"驻村第一书记刘力嘉说。 为让好粮卖好价,黑龙江 ...
黑龙江“定制农业”南拓深圳 现场签约金额2.85亿元
Zhong Guo Xin Wen Wang· 2025-09-02 15:55
Group 1 - The event "Five Grains Go South: Customized Agricultural Event for Fresh Corn from Suihua" was held in Shenzhen, achieving a contract signing amount of 285 million yuan, reinforcing the market presence of "Heilongjiang Quality Products" and customized agriculture in southern China [1] - Suihua showcased 51 fresh corn and agricultural product enterprises, presenting over 20 core products including sweet corn and glutinous corn, along with more than 100 high-quality products across 7 categories [1] - The Heilongjiang Provincial Department of Agriculture promoted the "Heilongjiang Quality Products" regional brand, highlighting the strength of the Suihua fresh corn industry through comprehensive presentations on planting scale, processing standards, brand value, and cooperation models [1][2] Group 2 - "Heilongjiang Quality Products" is a provincial quality agricultural brand established by the Heilongjiang provincial government, with 348 enterprises authorized for 910 products as of now [2] - The province has launched a three-year action plan (2025-2027) to promote high-quality development of customized agriculture, focusing on rice customization and supplementing with fresh corn and cold-region fruits and vegetables [2] - Heilongjiang has previously held brand events in major cities like Shenzhen and Beijing, utilizing innovative models to connect its agricultural products with major markets such as the Greater Bay Area and Yangtze River Delta [2]
“认养农业”兴起 有人收获满满有人落入陷阱
Bei Jing Wan Bao· 2025-07-09 09:15
Core Viewpoint - The rise of "cloud adoption" and "adoption agriculture" offers consumers a new way to engage with agriculture remotely, but it also presents risks of fraud and the need for regulation [1][11]. Group 1: Cloud Adoption Model - Consumers can remotely "adopt" various agricultural products, such as coffee trees and livestock, through online platforms, which can help revitalize rural areas and promote consumption [1][11]. - Adoption fees for fruit trees range from 600 to over 1000 yuan per year, with the potential for significant yields, such as 60 pounds of dragon fruit from a single tree [2][3]. - Some platforms offer additional benefits, such as discounts on purchases and the ability to view the growth of adopted plants through apps [3][4]. Group 2: Consumer Experience and Concerns - While the model enhances consumer experience, there are concerns about the authenticity of the growth monitoring images provided by platforms, as consumers cannot verify their accuracy [6][8]. - Many small-scale farmers lack standardized contracts and rely on informal agreements, which raises legal concerns for consumers [8][9]. Group 3: Fraud Risks - There have been cases of consumers paying for adoption services but receiving no products, highlighting the risk of scams within the "cloud adoption" market [9][10]. - Some fraudulent schemes promise high returns on investments disguised as agricultural products, leading to significant financial losses for consumers [10][11]. - Regulatory bodies are urged to establish mechanisms to monitor and address fraudulent activities in the "cloud adoption" sector [11][12]. Group 4: Recommendations for Consumers - Consumers are advised to verify the existence of farms and read contracts carefully to ensure clarity on product quantities and delivery timelines [13]. - It is recommended to avoid transferring funds to personal accounts and to keep written evidence of transactions to protect against disputes [13].
北大荒集团 以“红色动能”赋能现代农业
Core Viewpoint - North China Grain Group has effectively utilized party leadership to enhance agricultural production, achieving significant results and demonstrating its value as a crucial national grain base [1][2]. Group 1: Strategic Goals and Brand Development - North China Grain Group aims to build a modern agricultural base, enterprise, and industry, positioning itself as an international grain merchant [2]. - The company has launched the "North Country Baquan 47 Degrees" brand, supported by a production capacity of 60 billion jin of grain and a large-scale food industry [2][3]. - The brand encompasses various sub-brands, enhancing market competitiveness through a matrix operation model [3]. Group 2: Integration of Party Building and Business Operations - The company has implemented a "chain-based party building" model, integrating party work with production and business operations to support high-quality development [3]. - North China Grain Group has strengthened grassroots organizations and promoted collaborative development across industry, supply, and innovation chains [3]. Group 3: Custom Agriculture and Market Expansion - The company has ventured into custom agriculture, transitioning from merely producing to effectively marketing its products, thereby increasing brand value and profitability [4]. - North China Grain Group has established a 20,000-acre high-end brand rice custom base and a 250,000-acre quality rice planting base [5]. Group 4: Social Responsibility and Community Support - The company actively supports rural revitalization by leveraging its resources and fulfilling social responsibilities [6]. - Initiatives such as the establishment of a women's handicraft production company have provided employment and entrepreneurial opportunities for local women [6][7]. - The women's entrepreneurship project has become a distinctive aspect of the company's party building efforts, contributing to community development and social responsibility [7].
东北“黑土香”飘入江南!“黑土优品”一线城市品牌行杭州专场活动火爆出圈
Sou Hu Cai Jing· 2025-06-30 04:50
Group 1 - The event "Heilongjiang Quality Products: Hangzhou Towards the Future" showcased 219 high-quality agricultural products from 42 enterprises in Heilongjiang, successfully attracting attention in Zhejiang province [1][3] - The rice category, particularly varieties like Daqing's fragrant rice and ancient Longgong rice, received significant interest, with over 10 buyers expressing intent for future cooperation [3] - The event highlighted Heilongjiang's unique products such as wild berry juice, birch sap, and tiger forest linden honey, leading to multiple on-site agreements with Zhejiang enterprises [3][5] Group 2 - Customized agriculture was promoted as a new business model, catering to consumer demands for high-end, personalized products while enhancing producer profits [5] - Heilongjiang has accelerated the development of high-end customized agriculture, supported by a three-year action plan and provincial financial backing [5] - The "Heilongjiang Quality Products" brand has become a prominent representation of the province, aiming to integrate into the Yangtze River Delta market through e-commerce partnerships with platforms like Alibaba [5]
"接力式"种玉米--黑龙江同江破解鲜食玉米集中上市压力大难题
Core Insights - The article highlights the innovative agricultural practices in Tongjiang City, Heilongjiang Province, focusing on the development of the fresh sweet corn industry, which has significantly increased farmers' income through improved planting and sales strategies [1][2]. Group 1: Agricultural Practices - Tongjiang Green Agricultural Machinery Cooperative has adopted a "relay planting" model, allowing for staggered sowing every 8 to 10 days since May 2, which helps manage the supply of fresh sweet corn and extends the sales period [1]. - The "relay planting" method addresses the challenges of concentrated harvests that previously led to processing bottlenecks and quality degradation, ensuring that each batch of corn is harvested at optimal sweetness [1]. Group 2: Economic Impact - The transition to fresh sweet corn has resulted in a yield increase of 2-3 times per acre compared to traditional corn, significantly enhancing profitability for farmers [2]. - The cooperative has established stable partnerships with buyers, securing sales for approximately 2 million ears of corn annually, with a structured order processing system that allows for regular shipments [2]. - By implementing customized agriculture and signing procurement contracts with sales companies, the cooperative has improved sales efficiency and profit margins, reducing intermediaries in the supply chain [2].
延军农场+禹王集团:“豆”筑农业发展新 “丰” 碑
Jing Ji Wang· 2025-06-11 07:28
Core Insights - The collaboration between Yan Jun Farm and Shandong Yuwang Group has successfully continued for three years, culminating in a new customized agricultural cooperation agreement that enhances high-protein soybean cultivation and related industry development [1][3]. Group 1: Partnership Details - The renewed agreement includes 2,000 acres of customized agricultural planting under the "Life Has Some Fields" initiative and 26,000 acres of contracted soybean recovery [3]. - The partnership emphasizes a comprehensive management approach that includes pre-production, production, and post-production services, ensuring high-quality raw material supply for Yuwang Group's soybean processing needs [3][4]. Group 2: Economic Impact - The collaboration has led to a significant increase in planting area beyond initial expectations, contributing positively to regional agricultural economic development [3]. - The customized operating model of "Leading Enterprises + Exclusive Bases + Contracted Planting" has alleviated concerns for farmers, resulting in increased income and enhanced agricultural production efficiency [4].
广东荔枝经济学:一颗“东方爱情果”的六维产业增值
21世纪经济报道· 2025-06-08 15:53
Core Viewpoint - The article highlights the transformation of the Guangdong lychee industry through innovative marketing strategies, cultural branding, and technological advancements, aiming to elevate the lychee's market presence and value throughout the year [2][3][13]. Group 1: Cultural and Market Innovations - The "6·6 Give 'Lychee' Festival" aims to create a cultural and marketing phenomenon similar to "Double Eleven," promoting lychee as a year-round product rather than just a seasonal fruit [2][3]. - New cultural IPs like "Oriental Love Fruit" have emerged, connecting lychee to various life events such as weddings and exams, thus expanding its market appeal [3][7]. - The integration of cultural narratives and modern marketing techniques has transformed lychee into a "social currency," enhancing its emotional value and driving sales [5][6][8]. Group 2: Technological Advancements - The use of new technologies such as pre-cooling and frozen dormancy has allowed for the staggered release of high-end lychee varieties, enabling them to reach markets quickly and efficiently [3][15]. - Innovations in logistics, including drone delivery and cold chain transportation, have significantly improved the speed and quality of lychee distribution, allowing fresh lychees to reach consumers within hours [15][17][18]. Group 3: Sales and Marketing Strategies - The article discusses the shift from traditional sales methods to e-commerce, with approximately 40% of early-ripening lychees sold online, resulting in higher average prices compared to traditional channels [10][12]. - The "order agriculture" model has been implemented to stabilize market demand and supply, allowing farmers to secure contracts and share risks with enterprises [11][12]. - Customized sales strategies, such as tree and garden rentals for special occasions, have emerged, expanding the value proposition of lychee beyond just the fruit itself [12][13]. Group 4: Market Expansion - Guangdong lychee has successfully re-entered international markets, with exports reaching over 3,058 tons valued at approximately 71.5 million yuan, and has expanded into processed products like lychee pulp and canned lychee [16]. - The collaboration with major platforms like Meituan and JD.com has enhanced the marketing and distribution of Guangdong lychee, significantly increasing consumer interest and sales [16][18].