定制农业

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“认养农业”兴起 有人收获满满有人落入陷阱
Bei Jing Wan Bao· 2025-07-09 09:15
Core Viewpoint - The rise of "cloud adoption" and "adoption agriculture" offers consumers a new way to engage with agriculture remotely, but it also presents risks of fraud and the need for regulation [1][11]. Group 1: Cloud Adoption Model - Consumers can remotely "adopt" various agricultural products, such as coffee trees and livestock, through online platforms, which can help revitalize rural areas and promote consumption [1][11]. - Adoption fees for fruit trees range from 600 to over 1000 yuan per year, with the potential for significant yields, such as 60 pounds of dragon fruit from a single tree [2][3]. - Some platforms offer additional benefits, such as discounts on purchases and the ability to view the growth of adopted plants through apps [3][4]. Group 2: Consumer Experience and Concerns - While the model enhances consumer experience, there are concerns about the authenticity of the growth monitoring images provided by platforms, as consumers cannot verify their accuracy [6][8]. - Many small-scale farmers lack standardized contracts and rely on informal agreements, which raises legal concerns for consumers [8][9]. Group 3: Fraud Risks - There have been cases of consumers paying for adoption services but receiving no products, highlighting the risk of scams within the "cloud adoption" market [9][10]. - Some fraudulent schemes promise high returns on investments disguised as agricultural products, leading to significant financial losses for consumers [10][11]. - Regulatory bodies are urged to establish mechanisms to monitor and address fraudulent activities in the "cloud adoption" sector [11][12]. Group 4: Recommendations for Consumers - Consumers are advised to verify the existence of farms and read contracts carefully to ensure clarity on product quantities and delivery timelines [13]. - It is recommended to avoid transferring funds to personal accounts and to keep written evidence of transactions to protect against disputes [13].
北大荒集团 以“红色动能”赋能现代农业
Zhong Guo Zheng Quan Bao· 2025-07-01 20:30
Core Viewpoint - North China Grain Group has effectively utilized party leadership to enhance agricultural production, achieving significant results and demonstrating its value as a crucial national grain base [1][2]. Group 1: Strategic Goals and Brand Development - North China Grain Group aims to build a modern agricultural base, enterprise, and industry, positioning itself as an international grain merchant [2]. - The company has launched the "North Country Baquan 47 Degrees" brand, supported by a production capacity of 60 billion jin of grain and a large-scale food industry [2][3]. - The brand encompasses various sub-brands, enhancing market competitiveness through a matrix operation model [3]. Group 2: Integration of Party Building and Business Operations - The company has implemented a "chain-based party building" model, integrating party work with production and business operations to support high-quality development [3]. - North China Grain Group has strengthened grassroots organizations and promoted collaborative development across industry, supply, and innovation chains [3]. Group 3: Custom Agriculture and Market Expansion - The company has ventured into custom agriculture, transitioning from merely producing to effectively marketing its products, thereby increasing brand value and profitability [4]. - North China Grain Group has established a 20,000-acre high-end brand rice custom base and a 250,000-acre quality rice planting base [5]. Group 4: Social Responsibility and Community Support - The company actively supports rural revitalization by leveraging its resources and fulfilling social responsibilities [6]. - Initiatives such as the establishment of a women's handicraft production company have provided employment and entrepreneurial opportunities for local women [6][7]. - The women's entrepreneurship project has become a distinctive aspect of the company's party building efforts, contributing to community development and social responsibility [7].
东北“黑土香”飘入江南!“黑土优品”一线城市品牌行杭州专场活动火爆出圈
Sou Hu Cai Jing· 2025-06-30 04:50
Group 1 - The event "Heilongjiang Quality Products: Hangzhou Towards the Future" showcased 219 high-quality agricultural products from 42 enterprises in Heilongjiang, successfully attracting attention in Zhejiang province [1][3] - The rice category, particularly varieties like Daqing's fragrant rice and ancient Longgong rice, received significant interest, with over 10 buyers expressing intent for future cooperation [3] - The event highlighted Heilongjiang's unique products such as wild berry juice, birch sap, and tiger forest linden honey, leading to multiple on-site agreements with Zhejiang enterprises [3][5] Group 2 - Customized agriculture was promoted as a new business model, catering to consumer demands for high-end, personalized products while enhancing producer profits [5] - Heilongjiang has accelerated the development of high-end customized agriculture, supported by a three-year action plan and provincial financial backing [5] - The "Heilongjiang Quality Products" brand has become a prominent representation of the province, aiming to integrate into the Yangtze River Delta market through e-commerce partnerships with platforms like Alibaba [5]
"接力式"种玉米--黑龙江同江破解鲜食玉米集中上市压力大难题
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-12 22:15
Core Insights - The article highlights the innovative agricultural practices in Tongjiang City, Heilongjiang Province, focusing on the development of the fresh sweet corn industry, which has significantly increased farmers' income through improved planting and sales strategies [1][2]. Group 1: Agricultural Practices - Tongjiang Green Agricultural Machinery Cooperative has adopted a "relay planting" model, allowing for staggered sowing every 8 to 10 days since May 2, which helps manage the supply of fresh sweet corn and extends the sales period [1]. - The "relay planting" method addresses the challenges of concentrated harvests that previously led to processing bottlenecks and quality degradation, ensuring that each batch of corn is harvested at optimal sweetness [1]. Group 2: Economic Impact - The transition to fresh sweet corn has resulted in a yield increase of 2-3 times per acre compared to traditional corn, significantly enhancing profitability for farmers [2]. - The cooperative has established stable partnerships with buyers, securing sales for approximately 2 million ears of corn annually, with a structured order processing system that allows for regular shipments [2]. - By implementing customized agriculture and signing procurement contracts with sales companies, the cooperative has improved sales efficiency and profit margins, reducing intermediaries in the supply chain [2].
延军农场+禹王集团:“豆”筑农业发展新 “丰” 碑
Jing Ji Wang· 2025-06-11 07:28
Core Insights - The collaboration between Yan Jun Farm and Shandong Yuwang Group has successfully continued for three years, culminating in a new customized agricultural cooperation agreement that enhances high-protein soybean cultivation and related industry development [1][3]. Group 1: Partnership Details - The renewed agreement includes 2,000 acres of customized agricultural planting under the "Life Has Some Fields" initiative and 26,000 acres of contracted soybean recovery [3]. - The partnership emphasizes a comprehensive management approach that includes pre-production, production, and post-production services, ensuring high-quality raw material supply for Yuwang Group's soybean processing needs [3][4]. Group 2: Economic Impact - The collaboration has led to a significant increase in planting area beyond initial expectations, contributing positively to regional agricultural economic development [3]. - The customized operating model of "Leading Enterprises + Exclusive Bases + Contracted Planting" has alleviated concerns for farmers, resulting in increased income and enhanced agricultural production efficiency [4].
广东荔枝经济学:一颗“东方爱情果”的六维产业增值
21世纪经济报道· 2025-06-08 15:53
Core Viewpoint - The article highlights the transformation of the Guangdong lychee industry through innovative marketing strategies, cultural branding, and technological advancements, aiming to elevate the lychee's market presence and value throughout the year [2][3][13]. Group 1: Cultural and Market Innovations - The "6·6 Give 'Lychee' Festival" aims to create a cultural and marketing phenomenon similar to "Double Eleven," promoting lychee as a year-round product rather than just a seasonal fruit [2][3]. - New cultural IPs like "Oriental Love Fruit" have emerged, connecting lychee to various life events such as weddings and exams, thus expanding its market appeal [3][7]. - The integration of cultural narratives and modern marketing techniques has transformed lychee into a "social currency," enhancing its emotional value and driving sales [5][6][8]. Group 2: Technological Advancements - The use of new technologies such as pre-cooling and frozen dormancy has allowed for the staggered release of high-end lychee varieties, enabling them to reach markets quickly and efficiently [3][15]. - Innovations in logistics, including drone delivery and cold chain transportation, have significantly improved the speed and quality of lychee distribution, allowing fresh lychees to reach consumers within hours [15][17][18]. Group 3: Sales and Marketing Strategies - The article discusses the shift from traditional sales methods to e-commerce, with approximately 40% of early-ripening lychees sold online, resulting in higher average prices compared to traditional channels [10][12]. - The "order agriculture" model has been implemented to stabilize market demand and supply, allowing farmers to secure contracts and share risks with enterprises [11][12]. - Customized sales strategies, such as tree and garden rentals for special occasions, have emerged, expanding the value proposition of lychee beyond just the fruit itself [12][13]. Group 4: Market Expansion - Guangdong lychee has successfully re-entered international markets, with exports reaching over 3,058 tons valued at approximately 71.5 million yuan, and has expanded into processed products like lychee pulp and canned lychee [16]. - The collaboration with major platforms like Meituan and JD.com has enhanced the marketing and distribution of Guangdong lychee, significantly increasing consumer interest and sales [16][18].
黑龙江绥化市多举措筑牢粮食安全“压舱石”
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-07 23:19
Group 1 - The core viewpoint emphasizes the proactive measures taken by the agricultural sector in Suhua City, Heilongjiang Province, to ensure food security through comprehensive planning and execution of grain production tasks [1][4] - The city has completed a planting plan for 27.79 million acres of grain crops, with spring plowing progress ahead of schedule by 15 days compared to previous years [1] - Financial support for farmers includes innovative loan products with reduced interest rates, such as the "Planting Quick Loan" from Agricultural Commercial Bank, which shortens loan processing time to about ten minutes [1] Group 2 - Technological empowerment is highlighted as a key support mechanism, with various educational initiatives and platforms established to enhance farmers' knowledge on seed selection, agricultural inputs, and high-yield practices [2] - The city has established 115 modern agricultural demonstration parks, focusing on high-yield technology promotion, with plans to implement large-row dense planting over 5.82 million acres, an increase of 4.39 million acres from last year [2] - The comprehensive utilization of straw is being accelerated, aiming for both ecological and economic benefits through a model that prioritizes fertilizer production [2] Group 3 - A joint enforcement plan has been issued to maintain high-pressure law enforcement against illegal activities in agricultural inputs, with multiple rounds of inspections conducted across the region [3] - High-standard farmland construction is progressing, with a completion rate of 19.66% for a long-term national bond project covering 1.0669 million acres [3] - The city is promoting customized agriculture, targeting over 400,000 acres in crop customization and a livestock scale of 39,000 heads, while also developing local characteristic models [3] Group 4 - The city has addressed 747 issues in the management of "three funds," establishing a property transaction platform that has facilitated over 10,232 transactions, generating additional income for village collectives [4] - A total of 1.431 billion yuan in village-level debt has been resolved, reflecting efforts to control unreasonable expenditures and prevent new debts [4] - The initiatives taken by Suhua City are contributing to high-quality development in grain production, reinforcing its role in ensuring national food security [4]