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链式跃迁
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得利斯集团有限公司实现从田间到餐桌的“链式跃迁”
Core Insights - Delisi Group is leveraging a "9+3+N" modern industrial system strategy in Weifang City, focusing on the integration of multiple chains to transition from traditional meat processing to a full value chain in prepared dishes, promoting agricultural modernization and rural economic diversification [1] Group 1: Company Strategy and Operations - Delisi has established five major production bases in Shandong, Beijing, Shaanxi, Jilin, and Jiangxi, with significant slaughtering capacities of 1 million heads/year in Shandong and 2 million heads/year in Jilin, while a new 2 million heads/year project in Shaanxi is under construction to enhance raw material security [2] - The company has achieved an annual production capacity of 180,000 tons in prepared dishes, including 100,000 tons of pork/chicken and 30,000 tons of beef in Shandong, along with 50,000 tons in the Shaanxi base, and the establishment of Jiangxi Delisi Food Co., Ltd. supports a nationwide layout with regional customization [2] - Delisi aims to enhance the synergy between primary, secondary, and tertiary industries by extending the agricultural value chain, converting primary agricultural products into high-value prepared foods, thus improving resource utilization efficiency and promoting standardization in upstream breeding and convenience in downstream dining [2] Group 2: Innovation and Market Strategy - The company is focusing on a "production and sales coordination" strategy, accelerating capacity release in Shaanxi and Jiangxi, and improving supply chain networks across various regions including East, North, South, Northwest, and Southwest China [3] - Delisi is committed to product innovation by deepening its focus on major products while developing differentiated new products that reflect local culinary characteristics, thereby enhancing market competitiveness [3] - The company plans to establish a comprehensive marketing network to penetrate lower-tier markets and accelerate new retail initiatives, aiming for value enhancement across the entire industrial chain [3] - Delisi is advancing digital transformation to create an efficient operational management system, continuously enhancing its core competitiveness [3]