销售规模提升
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香飘飘:即饮业务产能利用率的提升,来源于销售规模的提升
Zheng Quan Ri Bao· 2026-02-12 12:17
Core Viewpoint - The company aims to enhance its ready-to-drink business by increasing production capacity utilization through sales growth and product diversification [2] Group 1: Business Strategy - The company plans to maintain stable growth in its fruit tea segment by 2026 [2] - The company will continuously enrich its ready-to-drink product matrix and develop more cost-effective products [2] - The company is actively exploring operational models for ready-to-drink business channel construction [2] Group 2: Marketing and Collaboration - The company intends to innovate promotional methods to enhance brand recognition among consumers [2] - The company is seeking external cooperation opportunities for contract manufacturing to improve the production capacity utilization of cup-based ready-to-drink products [2]