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不再只卖咖啡,非咖啡饮品杯量占比超20%!突破3万家门店后,瑞幸财报里的野心与隐忧
Mei Ri Jing Ji Xin Wen· 2026-02-27 13:14
在这份财报中,最引人注目的数据无疑是31048家门店,这是截至2025年底瑞幸在全球拥有的门店总 数。财报数据显示,瑞幸在2025年全年总净收入达到492.88亿元人民币,同比增长43.0%;在美国通用 会计准则(GAAP)下,全年营业利润达到50.73亿元,营业利润率为10.3%。 不过,在增长曲线背后,瑞幸也面临着利润率下降、同店增速下滑等风险。 2月26日晚间,瑞幸咖啡(Luckin Coffee Inc.)交出了2025年成绩单。 行业数据显示,库迪咖啡在东南亚的门店数已突破数百家,蜜雪冰城更是凭借低价策略遍地开花。截至 2025年底,瑞幸在新加坡拥有81家自营门店,在马来西亚有加盟门店70家,在美国有自营门店9家。瑞 幸CEO郭谨一在财报会议中表示,新加坡市场已在门店层面实现盈利。 无法从"价格战"中全身而退 曾经以"让中国人喝上高性价比咖啡"的瑞幸,正在撕掉单一的"咖啡"标签。现在的瑞幸,正向全时段、 全品类现制饮品平台转型。2025年公司推出超140款新品,非咖啡饮品杯量占比已突破20%,相当于每 卖出5杯饮品就有1杯是果茶、轻乳茶等产品,与新茶饮品牌展开正面交锋。 瑞幸认为,中国现制饮品行业已 ...
新茶饮的“最强春节档” 有门店业绩环比增超1500%
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-27 08:39
2026年马年春节,新茶饮消费市场迎来了名副其实的"最强春节档"。 在史上最长的9天假期与"年节经济"的双重催化下,行业呈现出供需两旺的火热局面,多个品牌业绩实现爆发式增长。 茉莉奶白全国门店GMV同比提升超130%,部分门店增幅环比节前高达790%,累计售出近千万杯茶饮。甜啦啦部分门 店业绩环比增长超1500%,超千家乡镇店业绩环比增长超800%。 春节期间,21世纪经济报道记者走访多家新茶饮门店发现,等待的消费者和外卖骑手络绎不绝。"平时其实会比较克 制喝奶茶,但春节期间,几乎是每天一杯,奶茶、果茶等轮着喝。"在广西过年的消费者吴女士说道,"过年总忍不住 对自己好一点。" "不仅白天生意好,过年大家睡得晚,夜里我们都还有订单进来。"广东省的茶百道加盟商余先生告诉21世纪经济报道 记者,今年春节门店全程不打烊,整体业绩较平日显著增长,余先生算了一笔账,扣除假期新增的人力、水电、物料 等成本,今年春节"不打烊"一共带来约5万元的额外利润。 旅游拉动 21世纪经济报道记者 易佳颖 "虽然春节要守店,不能回家,但收入也是大大增加。"这也是聂店长第三个留守门店的春节,她直言,在春节当月收 入可增加一万多元,对于自愿 ...
新茶饮的“最强春节档” 丨咖啡茶饮龙门阵
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-27 00:29
21世纪经济报道记者易佳颖 2026年马年春节,新茶饮消费市场迎来了名副其实的"最强春节档"。 在史上最长的9天假期与"年节经济"的双重催化下,行业呈现出供需两旺的火热局面,多个品牌业绩实 现爆发式增长。茉莉奶白全国门店GMV同比提升超130%,部分门店增幅环比节前高达790%,累计售出 近千万杯茶饮。甜啦啦部分门店业绩环比增长超1500%,超千家乡镇店业绩环比增长超800%。 春节期间,21世纪经济报道记者走访多家新茶饮门店发现,等待的消费者和外卖骑手络绎不绝。"平时 其实会比较克制喝奶茶,但春节期间,几乎是每天一杯,奶茶、果茶等轮着喝。"在广西过年的消费者 吴女士说道,"过年总忍不住对自己好一点。" "不仅白天生意好,过年大家睡得晚,夜里我们都还有订单进来。"广东省的茶百道加盟商余先生告诉21 世纪经济报道记者,今年春节门店全程不打烊,整体业绩较平日显著增长,余先生算了一笔账,扣除假 期新增的人力、水电、物料等成本,今年春节"不打烊"一共带来约5万元的额外利润。 "今年比去年忙多了,去年日均才2000多杯。今年业绩增长的另一来源于24小时营业。春节期间,夜间 订单都相比平时翻了一倍。"她详细说道,"深夜订 ...
丁刚:当中国新式饮品文化成为全球日常
Xin Lang Cai Jing· 2026-02-25 23:03
这种中式饮品文化,正在以惊人的速度走向世界,成为一种新的全球日常。作为中国最具代表性的品牌 之一,蜜雪冰城在全球开设了超过5万家门店。就门店规模而言,它已超过麦当劳,成为具有广泛影响 力的全球餐饮连锁品牌。 《华盛顿邮报》2月23日发表了一篇题为《全球最大快餐连锁品牌登陆美国,味道如何?》的报道。这 篇文章略带惊讶地描述了这家中国饮品店登陆纽约先驱广场的场景。作者敏锐地观察到,通过提供灵活 自由的糖度选择、亲民友好的价格和鲜明直接的感官体验,这家饮品店正在快速进入美国青年的公共生 活。在文章的结尾,作者说:"这家连锁店全球扩张的势头表明,廉价甜食永远有市场,所以别惊 讶,'雪王'迟早会出现在你的城市。" 这种措辞表明,一些美国人仍以传统视角看待"中国制造"。事实上,就像许多其他走向世界的"中国制 造"一样,中国饮品并不只是靠低价取胜。它背后是成熟的供应链、贴合年轻人的产品逻辑,以及中式 消费文化。这是一场悄然发生的全球代际转变,也是消费文化的当代转型。如果说可口可乐曾是上一轮 经济全球化的标志性符号,那么今天,以新式茶饮为代表的中国饮品,正在走上世界舞台,开启新一轮 全球口味的塑造。 中式饮品文化为何可以引发 ...
AI机器人厂商乐博空间完成数千万元天使轮融资
Bei Jing Shang Bao· 2026-02-24 10:55
北京商报讯(记者 魏蔚)2月24日,北京商报记者获悉,乐博空间(Robo Space)已正式完成数千万元 天使轮融资,本轮融资由蓝色光标及其旗下蓝图海兴基金、吉富创投等战略投资方共同加持。据悉, Robo Space先后推出调酒机器人、啤酒饮品机器人,奶茶、咖啡、果茶、鸡尾酒、热狗、冰激淋六合一 调制机器人、摄影摄像机器人、机器人乐队等产品。近期,Robo Space与北京亦庄机器人科技产业发展 有限公司达成战略合作,双方正快速推进"机器人餐厅2.0"示范项目落地。 ...
湖南三线小城春节消费火爆,商场就餐排队两小时,部分物价堪比一线城市| 新春走基层
Hua Xia Shi Bao· 2026-02-23 23:32
常德街道。胡雅文/摄 本报(chinatimes.net.cn)记者胡雅文 常德报道 2026年春节期间,常德市还推出了一系列形式多样的促消费活动,以进一步激发市场活力,释放消费潜 力,让市民欢度佳节。除餐饮、购物外,春节期间常德咖啡店也迎来消费高峰。与不少行业春节歇业不 同,当地多家咖啡店选择正常营业,有店主原本计划休假,因询问电话过多,最终决定取消休假。 "本来计划早早休假,但不断有电话咨询春节营业情况,电话都被打爆了,只好取消休假开门。现在咖 啡师也不在,只有我一个人。"一家小众咖啡店店主陈先生介绍,其咖啡店面积不大,店内仅设4处桌 位,每处最多可坐3至4人,店外小院则因天气较冷鲜有客人落座。即使客人多有停留,座无虚席的盛况 还是让他忙得脚不沾地。 在常德,春节不打烊的咖啡店既有连锁品牌,也有不少本土小众店铺,它们除传统的黑咖、奶咖外,多 提供特调美式、果茶和热饮等品类,适配当地消费者喜好。值得注意的是,有些咖啡店店主并非专业出 身,而是出于热爱创业的年轻人。他们吸引来的客人也大多是放假的学生和返乡年轻人,这使咖啡店成 为年轻人春节聚会、聊天和打卡的社交场所。可以看见,当地年轻群体消费观念正在发生变化, ...
香飘飘:即饮业务产能利用率的提升,来源于销售规模的提升
Zheng Quan Ri Bao· 2026-02-12 12:17
Core Viewpoint - The company aims to enhance its ready-to-drink business by increasing production capacity utilization through sales growth and product diversification [2] Group 1: Business Strategy - The company plans to maintain stable growth in its fruit tea segment by 2026 [2] - The company will continuously enrich its ready-to-drink product matrix and develop more cost-effective products [2] - The company is actively exploring operational models for ready-to-drink business channel construction [2] Group 2: Marketing and Collaboration - The company intends to innovate promotional methods to enhance brand recognition among consumers [2] - The company is seeking external cooperation opportunities for contract manufacturing to improve the production capacity utilization of cup-based ready-to-drink products [2]
从“爆红”到“爆雷”:茶里欠薪背后,一场资本游戏的崩塌
Xin Lang Cai Jing· 2026-01-20 01:59
Core Insights - CHALI Tea, once hailed as the "Chinese version of Lipton," achieved revenue of several hundred million yuan in 2023 but faced salary arrears in June 2024, leading to a legal impasse for employees seeking their rights [1][7] - The company has been embroiled in legal troubles, with 158 lawsuits filed against it, involving a total of 1.83 billion yuan in claims [4][10] Strategic Misjudgment and Financial Crisis - CHALI Tea, a leader in the e-commerce bagged tea sector, completed nine rounds of financing since 2015, attracting investments from notable firms like GGV Capital and Country Garden [2][8] - The company decided to enter the bottled ready-to-drink tea market in 2022, which marked a significant strategic shift but also sowed the seeds for future crises [2][8] - Despite achieving several years of sales success, the bottled tea business incurred losses of tens of millions of yuan in the first half of 2023, leading to the eventual termination of this business line in 2024 [3][9] Governance Issues and Legal Risks - The ongoing salary issues have highlighted governance problems within CHALI Tea, with many former employees, suppliers, and banks resorting to legal action [4][10] - The company has been accused of asset transfer through multiple subsidiaries, resulting in a lack of funds in accounts subject to enforcement actions, complicating the legal recovery process for employees [11] - Employees have expressed frustration over the company's operational status, as it continues to function normally while failing to pay salaries, leading to a perception of a complex governance structure [10][11]
218最美旅游公路,人气火爆!
Xin Lang Cai Jing· 2026-01-03 10:58
Core Viewpoint - The 218 Beautiful Tourist Road has become a popular destination during the New Year holiday, attracting visitors from the Pearl River Delta and surrounding areas to enjoy its scenic beauty and outdoor activities [1]. Group 1: Visitor Experience - The road saw heavy traffic, leading to slow vehicle movement, prompting local authorities to enhance traffic management at key points to ensure smooth travel for tourists [4]. - Popular spots like the Xianggang Reservoir and Leping Stone Beach were bustling with visitors, who engaged in activities such as hiking, cycling, and taking photos, creating a vibrant holiday atmosphere [4][5]. - The "Internet celebrity slope" in Longmen County attracted many tourists, with dedicated parking areas established to improve traffic flow and enhance the visitor experience [5]. Group 2: Economic Impact - The influx of tourists has boosted local businesses, with villagers selling local specialties like sugarcane and sweet potatoes, leading to increased income opportunities [6]. - The demand for accommodations surged, with many lodgings near the 218 Beautiful Tourist Road fully booked during the holiday period, indicating a strong tourism-driven economy [6]. - New business models, such as the "Eat at Mazha" station, are being implemented to combine dining, product sales, and tourism promotion, enhancing visitor engagement and providing income opportunities for local residents [8].
华源晨会精粹20251229-20251229
Hua Yuan Zheng Quan· 2025-12-29 13:07
Fixed Income - The bond market in 2026 is expected to perform better than anticipated, driven by a continuation of weak economic recovery and a divergence of new and old growth drivers, with infrastructure and real estate continuing to drag on the economy [9][12] - The central bank's monetary policy remains moderately accommodative, which is expected to keep social financing costs low and promote a reasonable recovery in prices [9][12] - The credit spreads for various sectors have shown mixed movements, with significant compression in the AA+ textile and apparel sector, while AAA real estate and AA+ pharmaceutical sectors have seen notable expansions [13][17] Construction and Building Materials - The construction sector is expected to experience a "spring surge" as the "14th Five-Year Plan" approaches, with significant government signals indicating a focus on urban renewal and housing security [20][21] - Key investment themes for 2026 include major national projects like the canal system and the Tibet railway, high-dividend low-valuation state-owned enterprises, and private construction firms leveraging cash flow in new sectors such as clean rooms and AI infrastructure [22][24] Pharmaceutical Industry - The pharmaceutical sector is anticipated to see concentrated catalysts in 2026, particularly in areas like brain-machine interfaces and AI medical technologies, with a focus on companies that have shown strong fundamentals and potential for recovery [25][27] - The brain-machine interface industry is highlighted as a key growth area, supported by government policies and clinical trials, with companies like Mai Lande and Meihua Medical recommended for investment [26][27] Commercial Aerospace - The commercial aerospace industry is poised for significant developments, with new listing standards for commercial rocket companies and a series of supportive government measures aimed at enhancing the sector's growth [31][32] - The cost competitiveness of China's commercial aerospace has improved, with private rockets nearing international standards, although there remains a gap compared to established players like SpaceX [31][32] New Consumption - The expansion of new consumption brands like Mixue Ice City and Huaxizi into international markets signifies a strategic move towards global brand recognition, with ongoing store openings in the Americas [4][5] - The pet market is also expanding, with companies like Lusi focusing on high-value product lines and stable relationships with core customers, indicating growth potential in both domestic and export markets [6]