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一半销量虚报,这家新势力闯大祸
3 6 Ke· 2025-07-21 03:23
Core Viewpoint - Neta Auto, once a leader in the new energy vehicle sector, is facing severe financial and operational challenges, including bankruptcy proceedings and allegations of sales fraud, which have tarnished its reputation both domestically and internationally [1][3]. Group 1: Financial Performance - Neta Auto reported revenues of 5.087 billion, 13.0496 billion, and 13.555 billion from 2021 to 2023, with net losses of 4.84 billion, 6.666 billion, and 6.867 billion respectively, totaling a cumulative loss of 18.373 billion over three years [8]. - The gross margins for the same period were -34.4%, -22.5%, and -14.9%, indicating a deteriorating financial situation [8]. Group 2: Sales Fraud Allegations - Neta Auto allegedly inflated its sales figures by insuring vehicles before they were sold, allowing the company to prematurely recognize sales to meet monthly and quarterly targets [3]. - From January 2023 to March 2024, Neta Auto reportedly misrepresented at least 64,719 vehicles, which is more than half of its claimed total sales of 117,000 vehicles over 15 months [3]. Group 3: Market Position and Strategic Missteps - Neta Auto was once the sales champion among new energy vehicle brands, achieving over 152,000 units sold in 2022, but has since seen a drastic decline in sales, with only 87,948 units sold in 2024 and just 1,215 units in the first quarter of 2025 [8]. - The former CEO, Zhang Yong, is criticized for missing strategic opportunities, such as failing to partner with major international automakers and prioritizing the development of a sports car over more market-relevant models [6].