Core Insights - Amazon initiated a large-scale removal of products containing button batteries and lithium batteries starting May 20, 2025, impacting over 300 sellers who faced multiple product link removals without prior notification [1][3] - Sellers are experiencing unprecedented difficulties in appealing product removals, with even certified reports like UL2054 failing to pass Amazon's review, compounded by the closure of the appeal channel [3] - The situation is likely linked to the Lithium Battery Consumer Standard Act and the Lis Act, which impose stricter safety and transportation requirements for lithium battery products, prompting Amazon to enhance its review and removal processes [3] Seller Reactions - Sellers have mixed reactions to Amazon's sudden policy changes, with some expressing anger and helplessness, while others adopt a wait-and-see approach for clearer policy guidance [3][4] - Experts advise sellers to avoid rushing to restore removed products and instead ensure compliance with the latest regulations, particularly regarding battery usage and labeling [3] Operational Adjustments - In light of the new market environment, sellers must exercise caution in product adjustments and operational planning, especially for battery-containing items [4] - To mitigate removal risks, sellers are encouraged to eliminate promotional content related to batteries and ensure compliance with Amazon's requirements, while closely monitoring upcoming lithium battery standards and the Lis Act [4] - Maintaining vigilance regarding new regulations and conducting regular product compliance checks is essential for sellers to ensure smooth operations and avoid potential risks [4]