本次合作的两大主体均为行业领军者：一方是雅诗阁，作为全球服务式公寓领域的标杆企业，拥有成熟 的高端长住运营经验、遍布全球160余个城市的品牌网络及百万级国际商旅客群资源；另一方是锦江酒 店（中国区），作为国内酒店行业龙头企业，具备强大的本土供应链体系、快装工程技术、超20万家企 业客户资源及广泛的线下门店网络，深耕国内市场多年，对本土消费需求洞察精准。 本报讯 （记者李春莲）近日，全球服务式公寓领军者雅诗阁中国（以下简称"雅诗阁"），与深耕国内 市场多年的酒店行业龙头锦江酒店（600754）（中国区）正式携手，成立合资公司，打造复合旅宿产 品。双方整合各自核心资源与优势基因，以"共身共生"模式，开启一场优势基因的深度融合，尝试为市 场培养出稳健穿越周期的新物种。截至目前，首个落地样本——深圳南山憬黎项目已于10月正式开业， 且运营成效初显。 此次合作聚焦国内全域酒旅市场，尤其瞄准高线城市商业地产存量改造与旅居需求集中区域。其中，首 个实践项目选址深圳南山商圈，该区域商务客流密集、涉外需求突出，周边覆盖写字楼集群、国际学校 及深圳湾口岸等关键场景，为"长短租结合"模式的落地提供了优质市场基础。后续，双方将依托锦 ...

Core Insights - The integration of short-term rental services within long-term rental apartments is reshaping the rental market, with Vanke's "BAY" short-term rental service achieving over 10,000 bookings in just 7 days during the National Day holiday [1][3] Group 1: Market Trends - The domestic tourism market is experiencing significant growth, with a projected 73% increase in travel bookings during the 2025 National Day holiday, driven largely by the younger generation, particularly those born after 2000, who account for 62% of travelers [1] - High-star hotel bookings have seen a remarkable year-on-year increase of 115%, indicating a shift towards quality and cost-effectiveness in accommodation choices among young travelers [1] Group 2: Vanke's Strategy - Vanke's "BAY" has been exploring a combined long and short rental model since 2022, catering to both long-term leases and short-term stays for corporate clients and existing tenants [3][5] - The short-term rental service is being actively promoted in multiple cities, including Jinan, Xi'an, Hangzhou, Foshan, Shenzhen, Xiamen, and Tianjin, with a special campaign for the National Day holiday [3] Group 3: Competitive Advantages - The pricing strategy of Vanke's short-term rentals, such as the Shenzhen BAY flagship store offering rates around 240 RMB per day, presents a significant cost advantage compared to local hotels averaging 500 RMB per day [3][5] - The company has developed personalized short-term rental solutions for over 300 locations, emphasizing cost savings for corporate travel and training needs [5] Group 4: Industry Position - Vanke is recognized as a leading player in the long-term rental market, with a management scale exceeding 270,000 units and an operational scale surpassing 200,000 units, achieving a 95% occupancy rate and customer satisfaction [6] - The company's innovative approach to combining long and short-term rentals is seen as a viable strategy to navigate increasing market competition and is expected to reshape the urban accommodation landscape [6]