本文来自微信公众号"空间秘探"，作者：ABNData，36氪经授权发布。 1月亚洲（中国）长租公寓市场综述 01 全球公寓市场发展动态 1月，进入2026年新年，根据亚洲旅宿大数据研究院监测数据显示，房租类指数年增长率涨幅持续趋缓，1月年增 率1.99%，跌破2%，反映过去一段时间全球租金上涨过后，基数已高下，涨势有趋缓迹象，但全球租金价格总体 仍呈现高位态势。 美国方面，2026年新年开始才一个月，洛杉矶及全美的房租已降至四年来的最低点。据租房匹配平台"公寓列 表"（Apartment List）数据，今年1月全美中位数房租（1,353美元）连续第6个月出现下降，这也是连续第4个冬季 出现明显的淡季租金下跌。冬季租房者通常减少，租金疲软符合市场的季节性规律。不过，0.2%的月跌幅是去年 8月以来最小的。报告认为，这表明市场正逐渐走出淡季，租金有望在未来几个月恢复增长。数据显示，全美54个 人口逾百万的大都市区，有39个于本月出现房租环比下降，32个同比下降——后者主要集中在南部和西部山区， 而东北部、中西部和西海岸部分地区的租房市场仍在升温。 房租年度增幅最大的都市区是弗吉尼亚州的弗吉尼亚海滩市（5.0%） ...

当网红打卡热潮渐退，越来越多年轻人将目光投向充满人间烟火的菜市场。近日，长租公寓品牌窝趣联 合菜市场经济学发起人、美育教育者杨二妈，在广州西门口地铁站轻社区成功举办 "wo 们开伙啦" 在地 社群活动，以菜市场为社交媒介，为租房青年打造了一场兼具烟火气与归属感的趣味欢聚，重新定义都 市青年新享乐主义生活方式。 烟火社交走红，菜市场成青年新宠 如今，菜市场已不再是父辈专属的采购地，更成为年轻人逃离内卷、拥抱真实生活的精神锚点。新鲜欲 滴的蔬果、此起彼伏的叫卖声、地道的街巷小吃，以及藏在摊位间的家乡味道，让菜市场成为承载城市 记忆与在地文化的 "味觉博物馆"。年轻人在此挑拣食材、讨价还价，在真实的人际互动中治愈乡愁、 收获归属感，逛菜市场也从单纯的购物行为，升级为治愈又具仪式感的生活方式。 作为长租公寓行业的 "生活方式引领者"，窝趣始终坚守 "一半共享，一半私享" 的居住理念，深耕 "趣 社区" 建设。此次 "wo 们开伙啦" 活动，正是窝趣品牌特性的生动诠释 —— 以在地资源为依托，将社区 空间从冰冷的居住场所，升级为年轻人相遇、相知、相伴的温暖圈子。 窝趣精准捕捉这一趋势，以 "我享趣" 的价值主张为核心， ...

Core Insights - The total managed housing units by the top 30 centralized long-term rental apartment companies in China decreased to 2.027 million in January 2026, down by 6,000 units compared to the end of 2025 [1] - The total operational housing units for these companies remained stable at 1.425 million, with some private rental companies shutting down projects in certain cities, while local state-owned enterprises continued to see growth, increasing their market share to 24% [1] Management Scale Rankings - The top three companies by management scale are Vanke Boyu with 263,200 units, Longfor Guanyu with 164,000 units, and Xinyu International with 153,050 units [2] - Other notable companies include Meiyu with 151,083 units and Mofang Living Service Group with 111,387 units [2] Operational Scale Rankings - The top three companies by operational scale are Vanke Boyu with 192,899 units, Longfor Guanyu with 127,000 units, and Xinyu International with 95,352 units [5] - Other significant players include Lehu Group with 82,937 units and Mofang Living Service Group with 78,266 units [5] Rental Market Overview - In January 2026, the average rental price across 50 cities in China was 34.00 yuan per square meter per month, reflecting a month-on-month decrease of 0.45% and a year-on-year decrease of 3.67% [7] - Out of the 50 cities, 49 experienced a month-on-month decline in rental prices, with Xi'an and Beijing showing significant drops [10]

Core Insights - The total number of operational rental units among the top 30 centralized long-term rental apartment companies remained stable at 1.425 million in January 2026 compared to the end of 2025 [1] - Some private rental companies have shut down certain projects in specific cities, leading to a decrease in their operational scale [1] - State-owned rental enterprises have shown a steady increase in operational scale, with their market share in the top 30 rising to 24% [1] - The total managed rental units by the top 30 companies decreased slightly to 2.027 million in January 2026, down by 0.006 million from the end of 2025 [1]

Core Viewpoint - The recent closures of multiple Magic Cube Apartment locations in cities like Shanghai, Hangzhou, and Shenzhen highlight the financial struggles faced by the long-term rental apartment industry, which has been significantly impacted by declining rental prices and rigid cost structures [1][2]. Group 1: Industry Challenges - Magic Cube Apartment has faced tenant evictions and delayed refunds due to long-standing rent arrears, despite the company's claims of normal operations and strategic optimization [1]. - The long-term rental apartment model, primarily based on leasing properties from landlords and subletting them at higher rates, has proven vulnerable in a changing market, with average rental prices in 40 major cities projected to decline by 6.4% year-on-year by 2025 [1][2]. - Many long-term rental companies are burdened by high long-term leases signed during more favorable market conditions, leading to compressed profit margins as income decreases while costs remain fixed [1][2]. Group 2: Market Evolution - Since 2022, several long-term rental brands have closed, indicating the fragility of the "sub-landlord" model that relies solely on rental price differentials [2]. - Despite the challenges, demand for long-term rentals persists, leading to a market bifurcation where traditional models like Magic Cube are under pressure, while other players seek more sustainable paths, such as Dragon Lake's Guan Yu, which focuses on refined operations and ecosystem collaboration [2]. - A significant new trend is the rise of affordable rental housing, with nearly 99% of new concentrated rental properties in 2025 being affordable or talent apartments, supported by state-owned enterprises and large real estate firms [2]. Group 3: Future Directions - A shift towards a "light asset" model, where companies provide brand management and operational services without heavy reliance on rental payments, may reduce risks and create a more sustainable business [3]. - Aligning with policy directions, such as integrating eligible projects into the affordable rental housing system, can provide stable support and open financing channels, with real estate investment trusts (REITs) becoming a crucial tool for major players [3]. - The future of the long-term rental market will focus on operational excellence and customer service, moving away from mere scale and emphasizing the importance of occupancy rates and tenant satisfaction [3][4]. Group 4: Industry Reflection - The marketing strategies of companies like Magic Cube, which still promote discounts despite the changing market dynamics, reflect a lingering attachment to past growth patterns [4]. - The essence of the long-term rental business is service-oriented, requiring solid operations, sound finances, and genuine responsiveness to tenant needs, rather than relying on continuous rent increases or fragile financial structures [4][5].

南都记者调研发现，魔方公寓元岗店、大石店、亚运城店等多家门店都因拖欠租金被收回场地。 番禺亚运城店魔方公寓招牌已被遮挡，场地已被收回暂处于空置状态。门上张贴的公告显示，位于广州市番禺区 石楼镇南派村的魔方公寓系由广州福盛物业发展有限公司出租给广州红璞公寓管理有限公司(简称红璞公寓)，因 逾期缴纳租金超过30天，自2025年12月1日起解除双方的租赁合同关系。公告中提到的广州红璞公寓管理有限公 司，便是魔方生活服务集团旗下企业。 该公寓租客李生表示，他1月2日便退租了，至今仍未收到押金。租客王女士也表示，除去年12月接到场地清退通 知即离开的租客退租成功外，仍有大量租户至今尚未收到退款。 a g 992 t the are and 122 read 7 日前，网传长租公寓品牌"魔方公寓"在上海、深圳、广州等多地门店因拖欠房租清退离场，引发广泛关注。 1月中下旬，南都记者走访多家广州市内魔方公寓多个门店发现，部分门店因拖欠业主方租金被收回场地，拖欠租 金在数十万元至百万元不等，但仍有个别门店正常营业。1月26日，魔方公寓官网显示，广州区域仍有十余个门店 正在运营中。 走访 多个门店因拖欠房租被收回场地 部分租户遇 ...

中新网北京1月29日电(胡淑娟)一纸公告函，让林晓(化名)不得不紧急搬家。 此前，林晓居住在魔方公寓上海金豫路社区。该社区产权人张贴的公告函称，承租人魔方公寓长期严重 违约，公司已依法解除与其之间的租赁合同，并正式收回该物业。 "产权人没有强制要求租客搬离，但我们此前交的押金很可能要'打水漂'。"林晓介绍，之前签署的租赁 合同要到2月底左右才到期，考虑到后续风险，她决定直接换房。 中新网调查了解到，魔方公寓上海、杭州、深圳等地多家门店停止运营，部分租客在事发后申请的押 金、租金退款迟迟未到账，产权人也被拖欠租金。与此同时，魔方公寓小程序正在宣传"2026抄底淘房 季"活动，发送限量秒杀券以抵扣3000元租金。 不过，随着"魔方公寓还能不能租"的担忧持续蔓延，这个优惠在租客心中已经大打折扣。 租客押金、业主数月租金被拖欠 去年2月份，林晓和上海盛沐资产管理有限公司("魔方公寓"品牌关联公司之一)签署了《公寓使用合 同》，租金2400元/月左右、服务费340元/月，而且需要押一付三。"当时奔着'魔方公寓'才租的，连锁 品牌比较有保障。"她补充道。 公开资料显示，魔方公寓是魔方生活服务集团(以下简称"魔方生活")旗 ...

Core Viewpoint - Changjiang Investment is expected to report a negative profit for the fiscal year 2025, with revenues projected to be below 300 million yuan, which may lead to a delisting risk warning [1][2]. Financial Performance - The company forecasts a total profit of -30 million to -20 million yuan for 2025, with a net profit attributable to shareholders ranging from -45 million to -30 million yuan, and a net profit excluding non-recurring items between -48 million and -33 million yuan [1]. - Revenue is anticipated to be between 180 million and 220 million yuan, with core business revenue estimated at 179 million to 219 million yuan [1]. - The revenue for 2025 is projected to be only one-tenth of the peak revenue of 2.841 billion yuan achieved in 2017 [6]. Business Segments - Changjiang Investment's main business segments include modern logistics, meteorological technology, long-term rental apartments, and resource investments, with modern logistics accounting for 79% of revenue in 2024 [3]. Historical Performance - The company has experienced a declining trend in revenue from 2017 to 2024, with continuous losses in net profit excluding non-recurring items over the past eight years, with figures of -137 million, -680 million, -197 million, -112 million, -174 million, -23 million, -29 million, and -58 million yuan respectively [3]. Market Conditions - The decline in revenue for 2025 is attributed to intensified market competition, particularly affecting the international freight forwarding and automotive logistics businesses, which have not covered operational expenses [7]. Legal Issues - A significant lawsuit involving 152 million yuan may further impact the company's profits for 2025. The lawsuit pertains to bankruptcy-related disputes, with the company receiving court notifications and updates regarding the case [8][9].

Core Viewpoint - Changjiang Investment is expected to report a negative profit for the fiscal year 2025, with revenue projected to be below 300 million yuan, which may lead to a delisting risk warning [2][3]. Financial Performance - The company forecasts a total profit of -30 million to -20 million yuan for 2025, with a net profit attributable to shareholders ranging from -45 million to -30 million yuan, and a non-recurring net profit of -48 million to -33 million yuan [2]. - Revenue is anticipated to be between 180 million to 220 million yuan, with core business revenue estimated at 179 million to 219 million yuan [2]. - The revenue for 2025 is projected to be only one-tenth of the peak revenue of 2.841 billion yuan achieved in 2017 [7]. Business Segments - Changjiang Investment's main business segments include modern logistics, meteorological technology, long-term rental apartments, and resource investments, with modern logistics accounting for 79% of revenue in 2024 [4]. Historical Performance - The company has experienced a declining trend in revenue from 2017 to 2024, with non-recurring net profits showing continuous losses over the past eight years, with figures such as -137 million, -680 million, -197 million, -112 million, -174 million, -23 million, -29 million, and -58 million yuan [4]. Legal Issues - A significant lawsuit involving 152 million yuan may further impact the company's profits for 2025, with the outcome still uncertain [8]. - The lawsuit pertains to bankruptcy-related disputes, and the company has received various court documents regarding this matter [9]. Market Position - As of January 28, the company's stock price was 8.05 yuan per share, with a total market capitalization of 2.94 billion yuan [10].

另一方面，对泊寓自身运营和发展而言，数字化带来了可量化的效率革新。 传统租赁项目的拓展，高度依赖个人经验，而泊寓的科技系统通过录入项目信息，10分钟即能自动测算 出投资周期、现金流等关键指标，在早期即提供精准数据支撑。此外，基于泊寓多年运营总结的定价策 略，系统能根据所管理的房源位置、楼层、朝向、市场供需及季节性因素，动态调整每间房的价格。这 不仅最大化提升了资产收益，也确保了价格的市场竞争力。 近日，据万科旗下长租公寓品牌泊寓发布，其科技平台——深圳市小泊科技有限公司获得"国家高新技 术企业"认定。 数字化转型驱动效率革新，万科泊寓走在了行业前列。近日，据万科旗下长租公寓品牌泊寓发布，其科 技平台——深圳市小泊科技有限公司获得"国家高新技术企业"认定。据悉，该资质由国家科技部、财政 部、税务总局联合评审，代表对企业核心自主知识产权、技术研发能力及成果转化的认可。在长租公寓 行业从规模扩张迈向精细化运营的今天，这一认定不仅体现了泊寓的科技实力，更折射出租赁住房行业 数字化转型的深层趋势。 数字化转型 驱动长租行业效率革新 当前，中国租赁住房行业正进入高质量发展阶段，单纯依靠房源规模与资本投入的增长模式已面临瓶 ...