Core Viewpoint - The real estate industry is undergoing a profound transformation driven by the increasing demand for quality living spaces, with long-term rental apartments also adapting to contemporary needs and facing new challenges as they transition from growth to maturity [1] Group 1: Industry Transformation - The real estate sector is experiencing rapid innovation, with new product iterations emerging every six months [1] - Long-term rental apartments are expected to align with evolving human living demands by 2025, reflecting a "space revolution" [1] - Leading companies like Longfor's Crown Apartments are enhancing tenant experiences through renovations and upgrades, setting new industry benchmarks [1] Group 2: Tenant Preferences - A study indicates that 44.8% of tenants prioritize nearby amenities, while 32% focus on community environment [3] - Young tenants, such as Amy, seek living spaces that offer not just shelter but also enjoyable experiences and community engagement [3] Group 3: Renovation and Upgrades - Longfor's Crown Apartments has undertaken significant renovations to improve tenant experiences, such as optimizing public areas and enhancing facilities [5][6] - Post-renovation, tenant satisfaction at Crown Apartments' locations has reached 100%, with notable increases in customer approval ratings [8] Group 4: Operational Strategies - The long-term rental market is seeing a shift in tenant power, necessitating management to be closer to tenants to better understand their needs [9] - Crown Apartments is focusing on optimizing storage space and enhancing operational efficiency through technology, including smart home systems [9][15] Group 5: Integrated Living Spaces - The integration of commercial and residential spaces is becoming a trend, with projects like the Hefei Huansi combining living and shopping experiences, achieving over 97% occupancy rates [16][18] - The "Crown + Huansi" model is rapidly expanding in major cities, creating a seamless lifestyle for tenants [18][19] Group 6: Future Outlook - By 2025, Crown Apartments aims to continue evolving its offerings, focusing on community activities and project upgrades to enhance tenant experiences [19] - The company is committed to creating a new paradigm in rental living that supports urban renewal and industrial upgrades [19]