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打造长者友好型银行 助力稳稳的幸福——交通银行全面构建 养老金融服务体系
Core Viewpoint - The article emphasizes the importance of addressing China's aging population through the establishment of a comprehensive pension financial service system by the Bank of Communications, contributing to a senior-friendly society and the development of a Chinese-style pension system [1][2]. Group 1: Vision and Goals - The Bank of Communications aims to create a "senior-friendly bank" to meet the diverse needs of elderly customers across different age groups, focusing on wealth preservation and quality of life enhancement [2][5]. - The bank's vision includes building a comprehensive pension financial service system that covers various aspects such as savings, investment, insurance, and trust services [2][7]. Group 2: Service Framework - The bank has developed a five-dimensional approach to pension financial services, including product friendliness, channel friendliness, service friendliness, team friendliness, and ecological friendliness [2][3]. - A wide range of pension financial products has been established to meet the needs of elderly customers, including savings, investment, insurance, and trust products [2][6]. Group 3: Brand Commitment - The bank has created the "Jiaoyin Pension" service brand, emphasizing a "Five Stability" value system to ensure the safety and reliability of financial services for elderly customers [4][6]. - The "Five Stability" includes stable service entities, product admission, configuration strategies, asset security, and service quality [4][6]. Group 4: Financial Service Areas - The bank has segmented its pension financial services into five major areas: pension industry finance, pension fund finance, pension wealth finance, pension consumption finance, and financial services for the elderly [7]. - The bank supports the development of the silver economy by providing comprehensive financial solutions for elderly care institutions and related industries [7][8]. Group 5: Innovation and Adaptation - The bank has introduced innovative financial products and services tailored to the needs of the elderly, including personal pension services and enhanced wealth management solutions [8][9]. - Efforts are being made to improve the accessibility of financial services for the elderly, including the establishment of senior-friendly service points and the enhancement of online banking platforms [10].