" 车展的整体氛围更倾向于严肃和技术化的表达。 " 文 / 巴九灵（微信公众号：吴晓波频道） 闹腾了半年多的 2025 上海车展终于在 4 月 23 日开幕了。 谁能想到，为了获得这场全球影响力最大车展的主办权，从去年 9 月开始出现了"两个主办方之争"，一度闹上法庭，直到开幕前不到 20 天才平息 风波。 同时，这算是历经 700 多天"价格战"短暂停火后的第一场车展。 从展馆的布局中，我们便能一窥汽车大战后的残酷格局： 头部企业地盘扩大，如吉利集团、华为的展台规模要明显比前几届大得多，奇瑞集团亮相53辆车。但品牌多样化却消失了 ——尽管多了乐道、萤 火虫、方程豹、 iCAR 等新面孔，但大多属于大车企的子品牌，代替了原来各种"新势力"和小品牌。合创、哪吒、高合、极越早已不见踪影，一 些转型不太成功的国外车企或合资车企也缺席了，如雪佛兰、现代、起亚、捷豹路虎…… 但无论如何，上海车展还是在一场血腥战争后有惊无险地来了。 点击图片▲立即收听 全球影响力最大的车展 据官方数据，本届车展的整体规模要高于上届。 张翔教授是北方工业大学汽车产业创新中心研究院研究员，见证了每一届上海车展的他，向小巴谈及一些新变化。 " ...

Core Viewpoint - The 2025 Shanghai Auto Show reflects a shift towards a more serious and technology-driven atmosphere, showcasing the aftermath of a fierce price war and the evolving landscape of the automotive industry [2][3][25]. Group 1: Event Overview - The Shanghai Auto Show, the largest global auto exhibition, opened on April 23, 2025, after a dispute over its hosting rights [2][6]. - This event marks a temporary halt after over 700 days of price wars in the automotive sector [3]. - The layout of the exhibition indicates a consolidation of power among leading companies, with larger displays from firms like Geely and Huawei, while many smaller brands and foreign automakers are notably absent [4][12]. Group 2: International Presence and Engagement - The show has seen an increase in international attendance, facilitated by improved access and visa policies, leading to a more diverse crowd [7][9]. - High-profile executives from global automotive brands are engaging with Chinese manufacturers, indicating a shift towards more equal standing in terms of brand status and technological capabilities [11][12]. Group 3: Technological Trends - Key technological highlights include advancements in fast charging, with companies like Zeekr and BYD showcasing rapid charging capabilities [26]. - The integration of AI and digital technologies is becoming prominent, with many companies announcing the application of AI models in their vehicles [29][30]. - A notable trend is the shift from hardware-focused innovations to software-defined vehicles, reflecting a broader digital transformation in the automotive industry [30]. Group 4: Safety and Regulatory Focus - The event has seen a strong emphasis on safety, particularly in light of recent regulatory changes regarding autonomous driving technologies [35][36]. - Many companies have adjusted their marketing strategies to focus on safety rather than exaggerated claims about autonomous capabilities, reflecting a more cautious approach in the industry [35][36]. Group 5: Market Dynamics and Future Outlook - The 2025 Auto Show signifies a transition into a phase of technological refinement rather than radical innovation, with companies focusing on optimizing existing technologies [39]. - The competition is shifting towards enhancing user experience and safety, as well as addressing consumer demands for personalized vehicle features [41].