图 片系AI生成 今年的广州车展，除了表面上的新车扎堆首发，还有一场隐藏在中控屏背后暗战——谁的大模型装得最 多、用得最顺，谁就更像未来智能车里的"操作系统"。 最新一个信号是：在2025年新上市的量产车型里，豆包大模型的搭载量已经冲到行业第一，从奔驰纯电 CLA 到上汽奥迪 E5 Sportback，再到荣威 M7 DMH、东风奕派 007、长安马自达 EZ60，一圈扫过去， 火山引擎几乎成了展馆里最忙的大脑。 这背后折射的是智能汽车竞争逻辑的一个拐点：从卷算力、卷芯片，走向卷谁家的模型更成熟、谁的大 模型更懂车、更懂人。火山引擎和豆包大模型，正在成为这一轮拐点上最典型的样本之一。 大模型上车，从炫技进入落地时代 两年前，"大模型上车"更多是发布会 PPT 上的关键词：调用个开放 API、堆几个 demo 视频，就敢自称 AI 座舱。用户真正的体感往往是——问路要等三秒、连续对话就卡死，最后还是乖乖伸手去点屏幕。 今年广州车展的变化在于：大模型不再只是有没有，而是开始卷好不好用。火山引擎一口气把豆包塞进 了一串重量级车型里，从豪华品牌奔驰、奥迪，到主流家用的荣威、长安马自达、东风奕派，价格带横 跨十万级到三 ...

11月21日，第二十三届广州国际车展拉开帷幕。火山引擎与梅赛德斯-奔驰、上汽奥迪、上汽荣威、长安马自达、东风奕派等众多汽车品牌合作的车型 重磅亮相，基于豆包大模型打造更加智能的座舱体验。据统计，在2025年新上市车型的智能座舱中，豆包大模型的搭载渗透率稳居行业第一，正成为越来越 多AI汽车的标配。 本届广州车展呈现出一个明确风向，大模型已步入规模化上车的实用阶段，逐渐从机械性对话，向具备"活人感"、主动式、个性化服务进阶。车展现 场，搭载豆包大模型的梅赛德斯-奔驰纯电CLA、上汽奥迪E5 Sportback、上汽荣威M7 DMH、长安马自达EZ60、东风奕派007等重磅车型集中亮相，展示了 新一代智能座舱交互体验。 目前，火山引擎的"汽车朋友圈"已覆盖超九成主流车企，助力奔驰、宝马、大众、特斯拉、比亚迪、上汽、广汽、蔚来等头部车企在智能座舱、智能驾 驶、车企数字化转型、汽车出海、具身智能等多个场景AI升级。 全球首发搭载豆包深度思考模型的上汽荣威M7 DMH，在现场展示了真正"会深度思考的 AI 智舱"。荣威 M7 DMH的模糊语义理解功能，不但能够准确 理解如倒装句、双重否定表达和多意图指令等，还能精准捕捉 ...

Core Insights - ByteDance's Volcano Engine and Seres have partnered to advance the integration of the Doubao large model into vehicle systems, marking a significant collaboration in the field of embodied intelligence [1][2] - The project is currently in the research and development phase, with Seres focusing on vehicle system architecture and Volcano Engine concentrating on deploying the large model in vehicles [2][5] Partnership Details - The Doubao large model is one of the largest AI native applications in China, and its integration will enable comprehensive interactions through voice and visual capabilities [2] - Seres is evaluating the use of NVIDIA's Orin Y chip, which offers 200 TOPS of computing power, for the AI Box that will support the Doubao model [2][3] - The deployment strategy for the Doubao model is still under consideration, with options including cloud deployment or integration into the vehicle's domain control [2][8] Industry Trends - The application of large models in vehicle systems is becoming a trend, with other automakers like Geely and Changan also planning to adopt independent AI Boxes to support large models [3][4] - The introduction of large models into vehicles is seen as the next generation of cockpit technology, with companies like Li Auto and XPeng already deploying large models with billions of parameters [6][7] Competitive Landscape - Seres aims to establish its own independent intelligent technology platform, competing with other brands like AITO, which has seen significant success with its models [4][9] - The partnership with ByteDance is part of Seres' strategy to prepare for overseas expansion, with plans to allocate 20% of future IPO funds for marketing and global brand recognition [9][10]

" 车展的整体氛围更倾向于严肃和技术化的表达。 " 文 / 巴九灵（微信公众号：吴晓波频道） 闹腾了半年多的 2025 上海车展终于在 4 月 23 日开幕了。 谁能想到，为了获得这场全球影响力最大车展的主办权，从去年 9 月开始出现了"两个主办方之争"，一度闹上法庭，直到开幕前不到 20 天才平息 风波。 同时，这算是历经 700 多天"价格战"短暂停火后的第一场车展。 从展馆的布局中，我们便能一窥汽车大战后的残酷格局： 头部企业地盘扩大，如吉利集团、华为的展台规模要明显比前几届大得多，奇瑞集团亮相53辆车。但品牌多样化却消失了 ——尽管多了乐道、萤 火虫、方程豹、 iCAR 等新面孔，但大多属于大车企的子品牌，代替了原来各种"新势力"和小品牌。合创、哪吒、高合、极越早已不见踪影，一 些转型不太成功的国外车企或合资车企也缺席了，如雪佛兰、现代、起亚、捷豹路虎…… 但无论如何，上海车展还是在一场血腥战争后有惊无险地来了。 点击图片▲立即收听 全球影响力最大的车展 据官方数据，本届车展的整体规模要高于上届。 张翔教授是北方工业大学汽车产业创新中心研究院研究员，见证了每一届上海车展的他，向小巴谈及一些新变化。 " ...

Core Viewpoint - The 2025 Shanghai Auto Show reflects a shift towards a more serious and technology-driven atmosphere, showcasing the aftermath of a fierce price war and the evolving landscape of the automotive industry [2][3][25]. Group 1: Event Overview - The Shanghai Auto Show, the largest global auto exhibition, opened on April 23, 2025, after a dispute over its hosting rights [2][6]. - This event marks a temporary halt after over 700 days of price wars in the automotive sector [3]. - The layout of the exhibition indicates a consolidation of power among leading companies, with larger displays from firms like Geely and Huawei, while many smaller brands and foreign automakers are notably absent [4][12]. Group 2: International Presence and Engagement - The show has seen an increase in international attendance, facilitated by improved access and visa policies, leading to a more diverse crowd [7][9]. - High-profile executives from global automotive brands are engaging with Chinese manufacturers, indicating a shift towards more equal standing in terms of brand status and technological capabilities [11][12]. Group 3: Technological Trends - Key technological highlights include advancements in fast charging, with companies like Zeekr and BYD showcasing rapid charging capabilities [26]. - The integration of AI and digital technologies is becoming prominent, with many companies announcing the application of AI models in their vehicles [29][30]. - A notable trend is the shift from hardware-focused innovations to software-defined vehicles, reflecting a broader digital transformation in the automotive industry [30]. Group 4: Safety and Regulatory Focus - The event has seen a strong emphasis on safety, particularly in light of recent regulatory changes regarding autonomous driving technologies [35][36]. - Many companies have adjusted their marketing strategies to focus on safety rather than exaggerated claims about autonomous capabilities, reflecting a more cautious approach in the industry [35][36]. Group 5: Market Dynamics and Future Outlook - The 2025 Auto Show signifies a transition into a phase of technological refinement rather than radical innovation, with companies focusing on optimizing existing technologies [39]. - The competition is shifting towards enhancing user experience and safety, as well as addressing consumer demands for personalized vehicle features [41].