Core Insights - The recent Ditan Book Fair attracted 550,000 visitors over 11 days, with over 100 cultural activities held and book sales exceeding 900 million yuan, demonstrating its enduring popularity in the digital reading era [1][2] Group 1: Cultural Foundation - The Ditan Park, a historical site, provides a rich cultural backdrop that enhances the book fair's appeal, making it more than just a book sale but a dialogue with literature [1] - The release of the 2025 collectible edition of "I and Ditan," featuring English readings and graphic novel formats, sparked immediate interest, showcasing the cultural resonance [1] Group 2: Policy Support - Beijing's focus on enhancing cultural tourism consumption has led to the distribution of nearly 8.5 million yuan in book subsidies, which included various discount schemes, significantly boosting visitor engagement and sales [1][2] Group 3: Experience Innovation - The Ditan Book Fair is not merely a book sale but a "reading + cultural tourism" experience, featuring unique attractions like intangible cultural heritage markets and creative cultural products, which engage a diverse audience [2] - The combination of cultural depth, supportive policies, and innovative experiences serves as a model for urban cultural tourism development, encouraging other regions to leverage local cultural IP and interactive experiences [2]

Core Points - The 2025 "I and the Temple of Earth" Beijing Book Fair is held from September 12 to September 22, featuring the theme "Reading, Meeting a Better Self" and attracting over 350 publishing and cultural tourism units with nearly 500,000 types of publications and cultural products on display [1][3] - The event includes over 100 cultural activities, enhancing the immersive reading experience for attendees in the autumn setting of the Temple of Earth [1][3] Summary by Sections Event Overview - The book fair spans an area of approximately 20,000 square meters, an increase of 2,000 square meters compared to the previous year [3] - The fair features 13 exhibition areas and showcases nearly 500,000 publications and cultural products [3] Cultural Activities - The event includes the "Temple of Earth Cultural Lecture Hall," featuring renowned figures such as Yan Jingming and Zhang Tielin, who engage with readers through lectures and sharing sessions [3] - The "Beijing Release" cultural experience group enhances the event's atmosphere, integrating government services with cultural activities [3] Visitor Engagement - The event attracts significant public interest, with various interactive areas such as stamp collection points and QR code scanning zones to engage visitors [3]

Core Insights - The 2025 "I and the Temple of Earth" Beijing Book Fair is being held at the Temple of Earth Park from September 12 to September 22, with the theme "Reading, Encountering a Better Self" [1] - The event features over 350 publishing and cultural tourism units, showcasing nearly 500,000 types of publications and cultural products, along with more than 100 special activities to attract visitors [1][5] Group 1 - The book fair has become a popular cultural brand in Beijing, with the main exhibition area increasing to approximately 20,000 square meters, an increase of 2,000 square meters compared to last year [5] - The event includes 13 exhibition areas and features a wide range of books, including themed publications, quality books, foreign originals, and ancient texts [3][5] - The "Temple of Earth Cultural Lecture Hall" is part of the fair, inviting well-known figures and popular book bloggers to engage with readers through lectures and sharing sessions [5] Group 2 - The atmosphere at the book fair is lively, with many visitors, including families and young people, actively participating and sharing their experiences on social media [3] - The integration of cultural activities with government services, exemplified by the "Beijing Release" initiative, enhances the fair's influence and reach [5] - The event aims to provide a rich reading experience, combining literature with cultural tourism, allowing visitors to enjoy reading in a beautiful environment [5]