Core Insights - Dandong strawberries, once a booming agricultural product, are facing challenges such as price fluctuations, quality inconsistencies, and trust issues, prompting a need for brand development and industry chain improvement [1][5][6] Market Dynamics - The price of Dandong strawberries peaked at over 100 yuan for less than 1 kg before the Spring Festival, but dropped significantly post-holiday, leading to negative perceptions and doubts about quality [2][3] - The average price of Dandong strawberries has been declining year by year, raising concerns among local farmers about the impact of counterfeit products and market saturation [5][6] Quality and Standards - Dandong strawberries are known for their large size and sweetness, attributed to improved cultivation techniques rather than the use of growth enhancers [3][4] - The region has established various standards for strawberry production, but the lack of effective enforcement and the fragmented nature of the industry hinder quality assurance [6][7] Brand Protection Efforts - Dandong's agricultural authorities are implementing measures to protect the strawberry brand, including establishing a certification and traceability system, improving quality grading standards, and enhancing anti-counterfeiting efforts [8][6] - The local government is encouraging farmers to pursue organic and green certifications, which will be prioritized for policy and financial support [8][11] Industry Transformation - Dandong strawberries are facing competition from other regions that have adopted modern cultivation techniques and diversified product offerings, prompting a need for transformation in local practices [10][11] - The industry is exploring cooperative models to enhance scale and standardization, aiming to connect small farmers with larger enterprises for better resource management [10][11] Logistics and Export - The logistics for Dandong strawberries have improved significantly, with cold chain transportation enabling rapid delivery to markets, including international destinations like Dubai [11][12] - The use of multi-modal transport solutions is enhancing the efficiency of strawberry distribution, increasing the overall capacity for shipping [12]