我国推进农业品牌建设，培育了一批绿色、有机、名特优新和地理标志农产品，提高农民收入、促进农 产品供需结构升级。 以吉林的镇赉大米为例。生产端，因地制宜化盐碱地劣势为优势，结合精深加工推出弱碱性大米等高附 加值品类。健全利益联结机制，实现农民、企业、科研机构等联动发展。销售端，做好产销衔接，通过 精准化定位、品牌化发展与立体化营销，努力做到优质优价。 （来源：经济日报） 转自：经济日报 也应看到，叫得响、实力强、辐射范围广的大品牌还不够多，一些地方"重生产、轻市场"，长远规划不 足，农产品质量存在波动，品牌培育的耐心和定力需加强。 "十五五"时期，要加强品牌农业建设。应以质量作为保证，推进农产品标准化体系建设，补齐加工技 术、冷链物流、质量追溯等方面短板，让消费者放心购买。加快构建农产品营销服务体系，培育懂农 业、会经营、善营销的复合型人才，推动区域公用品牌、企业品牌和产品品牌梯次培育和协同发展，并 在渠道对接、金融服务、营销推广等方面形成多部门合力，推动农业由"卖原料"向"卖产品""卖品牌"转 变。 转载自《人民日报》（2026年1月3日2版） ...

坚持产量产能、生产生态、增产增收一起抓，统筹发展科技农业、绿色农业、质量农业、品牌农业，把 农业建成现代化大产业。 ——摘自"十五五"规划建议 村民不太懂，更不知道该怎么干。李光再次走家串户做工作："要把大米做成品牌，得把控质量，科学 用药。" "减产怎么办？我家的地，不用村里管。" "品牌打出来，售价还能高，这账不亏。" 李光说，那时天天找村民聊，为的就是把好理念转换成一本本农家账，讲给大家听。村里还协调资源引 入"订单农业"模式，"村民只管种好米，销路不用愁。" 吉林省白城市镇赉县嘎什根乡，有个村得名"创业"。问起原因，村党支部书记李光说："1998年的一场 大水冲垮多个村落，后来合并建村取名'创业'。" 村民们艰苦"创业"，很快重建家园。但地处苏打盐碱地集中分布区，这里植被稀疏、盐碱斑驳。"那时 一公顷地只打三五百斤玉米，种子钱都收不回。"种粮大户李彦君记得，最艰难时，全村1/5的农户戴着 贫困"帽子"。 转机来自村东头的一间小楼——吉林省农业科学院苏打盐碱土改良与利用科学实验站。在这里，科研工 作者进行盐碱地水稻种植技术研究、试验和推广。 技术治得好"土地病"，却治不好村民的"心病"。"白给都不种！" ...

我是土生土长的本村人，过去在外打工，攒下些钱，但舍不得家里，就又回到村里种地。 一年年过去，靠着不服输的劲儿，还有村里的帮助、农技专家的指导，粮食产量越来越高，收入也水涨 船高，我从盐碱地里刨出了"金疙瘩"。怕自己赶不上农业发展的潮流，这些年，我还报名参加了市、 县、乡里组织的各类新型职业农民培训，把田管、病虫害防治等水稻种植技术学了个遍，种粮更有底 气。 现在，村里修了路、有了路灯，条件好了，但一些年轻人还是觉得回家种地不体面、不赚钱。 我寻思，未来还得靠规模化经营加上大农机；现在村里搞绿色农业、品牌农业，水稻产业链也得向着加 工、销售方向延伸。但这背后要钱、要人、要技术，终究得把年轻人吸引回来。 创业村经历一次次创业才有了今天，我也要走好自己的创业路，让年轻人知道，盐碱地里不光能刨 出"金疙瘩"，还有职业农民、绿色农业和品牌农业的"金饭碗"。 （文章来源：人民日报） 盐碱地里种粮食太难。村里人都笑话，父母也埋怨我，"这地我们年轻时种过，就是白搭。" 回想起来，敢硬着头皮往盐碱地里砸钱，既是看到了农业技术的进步，也是因为村支书李光几次上门说 动了我。 ...

11月12日，广东省梅州市梅县区检察院干警与区金柚协会工作人员一起走进柚园，向柚农普及法律知 识，聆听柚农法治需求。 立冬时节，南粤大地郁郁葱葱，黄澄澄的金柚挂满枝头。 11月7日下午，习近平总书记来到广东省梅州市梅县区雁洋镇南福金柚种植基地，察看柚子及其加工产 品、文创产品，与果农和农技人员亲切交流。得知今年金柚喜获丰收、销路畅通，总书记十分高兴。 梅州素有"中国金柚之乡"的美誉。"梅县金柚"更于2021年获国家地理标志农产品保护认证，种植历史已 逾百年。党的二十届四中全会审议通过的《中共中央关于制定国民经济和社会发展第十五个五年规划的 建议》指出，统筹发展科技农业、绿色农业、质量农业、品牌农业。 "我向总书记汇报，现在我们不只是种柚子、卖柚子，还在探索金柚深加工，努力打造自己的品牌。"回 想起当时情景，梅县区金柚协会会长李永生仍难掩激动。他告诉记者，"梅县金柚"品牌评估价值今年已 达113.27亿元，全区种植面积约28万亩，主产镇农民的金柚种植收入占人均收入80%以上。谈及这张金 名片的擦亮之路，他说当地检察机关对"梅县金柚"地理标志的司法保护功不可没。 一起案件引发地理标志保护连锁反应 今年5月，李永生 ...

12月11日，农业农村部联合北京、天津、河北、黑龙江、湖北、重庆等省市，以及广州、南京、成都等大中城市，在北京共同启动2026年元旦春节促消费 活动。活动主题很接地气，叫"品特产 寻年味"。在活动上，各省市代表、行业组织、金融机构、电商平台等各方面积极响应"两节"促消费部署，发布了 一系列促消费措施。"年味星推官"们花样百出的趣味推介，更是引来一阵阵欢呼与掌声。 这次活动上有个很亮眼的一个例子：奉节脐橙。你以为它只是个橙子？人家出场方式都与众不同——当地文化馆长直接扮成"诗圣杜甫"穿越而来，开口就 是："此果只应天上有！"他讲的不是甜度几个点，而是讲这橙子从汉朝就是贡品，杜甫为它写过16首诗，现在更是养活30万人的"黄金果"。更妙的是，他 还把橙子和每个人钱包里都有的十元人民币背后的夔门风景绑定。吃个橙子，吃出了文化底蕴和家国情怀。 奉节夔州文化旅游研究院院长，夔州杜甫研究会会长张昌龙推介奉节脐橙；图源：农视网 简单说，这场活动就是通过"政策助力+产销对接"的组合拳，一边放出政策礼包，一边搭建好玩儿的消费场景，给元旦春节的消费"添把火"，也为乡村产 业振兴"加点油"。 2026年元旦春节促消费启动仪式暨脱贫地 ...

| | 福州茉莉花茶 元江茉莉花 | 福建 云南 | | --- | --- | --- | | | 洞庭山碧螺春 | 江苏 | | | 开化龙顶 | 浙江 | | | 庐山云雾茶 | 江西 | | 茶叶 | 崂山茶 | 山东 | | | 遵义红 | 贵州 | | | 凤庆滇红茶 | 云南 | | | 雅安藏茶 | 三四 | | | 咸阳茯茶 | 陕西 | | | 武夷岩茶 | 福建 | | | 安康富硒茶 | 陕西 | 齐鲁晚报.齐鲁壹点台雪超 近日，农业农村部正式发布了2025年农业品牌精品培育名单，全国共有94个区域公用品牌成功入选，其 中"崂山茶"榜上有名，实现了全省茶叶类国家级农业精品品牌"零的突破"，标志着崂山区品牌农业培育 工作在全国范围内获得了高度认可，为山东茶叶乃至北方茶区树立了高质量发展的典范。 "崂山茶"凭借其独特的生长环境、卓越的品质和深厚的文化底蕴，在众多茶叶品牌中脱颖而出，与福州 茉莉花、武夷岩茶、洞庭山碧螺春等知名茶品牌一同荣获此殊荣。此次入选不仅是对"崂山茶"自身发展 的肯定，更为全区品牌农业的未来发展指明了方向。截至目前，崂山拥有省市级知名农产品区域公用品 牌5个，省市级知名 ...

Group 1 - The core event was the 2025 Entrepreneur Boao Forum, where Ming Shui County showcased its "Ming Shui Black Bean" brand, enhancing its reputation as "China's Black Bean Town" and promoting high-quality development of local industries [1][3] - The forum featured a special promotion for the "Ming Shui Black Bean" geographical brand, highlighting the county's ecological, agricultural, and cultural advantages, and inviting collaboration from entrepreneurs [3][5] - The launch of the "China·Ming Shui Black Bean Health Food Development Index" signifies a new phase of standardization and branding for "Ming Shui Black Bean," with the brand receiving recognition through various certifications [5][7] Group 2 - Five projects were successfully signed during the forum, focusing on black bean product development, production processing, sales, and brand building, which will enhance the brand value assessment system and promote the transition to high-value products [5][7] - The exhibition area featured over 100 high-quality products, including innovative black bean foods, and utilized a dual-mode e-commerce live broadcast to expand brand awareness [7] - Ming Shui County initiated a "Winter Investment" campaign during the forum, successfully signing contracts for 10,000 acres of organic black bean cultivation and three processing projects, with a total signing amount of 150 million yuan [7]

Core Viewpoint - The "Four Agricultural" concepts—Technology Agriculture, Green Agriculture, Quality Agriculture, and Brand Agriculture—are essential for addressing challenges in building a strong agricultural nation in China, as highlighted in the 15th Five-Year Plan proposal [1][4]. Group 1: Technology Agriculture - The overall level of agricultural technology innovation in China has entered the world's top tier during the 14th Five-Year Plan, with significant advancements in seed industry competitiveness [2]. - Challenges remain, such as low-level repetition and inefficient technology transfer, necessitating collaboration among over 800 agricultural research institutions and more than 120,000 researchers [2]. Group 2: Green Agriculture - Green agriculture is viewed as a revolutionary approach to agricultural development, emphasizing that farmland is not just a production resource but also an ecological asset [2]. - Despite improvements in environmental pollution and ecological degradation, the supply of green ecological products is still insufficient, prompting ongoing efforts to reduce chemical fertilizer and pesticide usage [2]. Group 3: Quality Agriculture - The focus is shifting from quantity to quality in agriculture, with an emphasis on producing high-nutrition, visually appealing, and flavorful products [3]. - Quality agriculture relies on standards, full-chain control, and risk management, encouraging the development of unique and high-quality agricultural products [3]. Group 4: Brand Agriculture - Branding is crucial for enhancing consumer trust and amplifying the value of agricultural products, with a shift towards more organized market entry strategies [3]. - There is a push to develop regional public brands and cultivate a mix of large and small product brands to enhance market competitiveness [3]. Group 5: Interconnectedness of the Four Agricultural Concepts - The "Four Agricultural" concepts are interrelated and must be implemented together to effectively promote agricultural development [4]. - A systematic approach is required, focusing on technology empowerment, ecological prioritization, quality enhancement, and market orientation to achieve comprehensive agricultural growth [4].

Core Viewpoint - The modernization of agriculture is driven by technological advancements and brand enhancement, which are essential for the transformation and upgrading of the modern agricultural industry chain [1]. Group 1: Agricultural Production Capacity Enhancement - The key to enhancing agricultural production capacity lies in agricultural technology modernization, with global food production increasing by 379% from 1961 to 2023, where yield growth contributed 75% [2]. - In China, the single crop yield for corn and soybeans in 2023 was only 59% and 57% of the levels in the United States, indicating significant room for improvement [2][4]. - The strategy of "storing grain in the land and technology" is crucial for ensuring food security, emphasizing the importance of land protection and quality improvement [2]. Group 2: Agricultural Technology Modernization - Agricultural technology modernization is vital for improving comprehensive agricultural production capacity, with a focus on seed technology and equipment technology [6]. - The 2025 Central Document No. 1 emphasizes the need for collaborative efforts in agricultural technology and the development of new agricultural productivity [6]. - The seed industry is experiencing a revival driven by strengthened intellectual property protection and technological advancements, with R&D investment by leading listed seed companies increasing from 40 million to 980 million yuan from 2010 to 2024 [7]. Group 3: Smart Agriculture - The continuous increase in policy support for smart agriculture is expected to drive long-term industry development, with land transfer areas rising from 450 million mu in 2015 to 590 million mu in 2023 [10]. - The penetration rate of smart agriculture in China is approximately 9%, compared to about 60% in Europe and the U.S., indicating significant future growth potential [10]. - The 2025 Central Document No. 1 and various action plans highlight the importance of smart agriculture in modern agricultural development [10]. Group 4: Intelligent Agricultural Equipment - The trend of urbanization has led to a decrease in agricultural labor supply, with the number of agricultural workers dropping from 330 million in 2005 to 160 million in 2023, resulting in rising labor costs [11]. - Technological advancements in intelligent agricultural equipment have improved efficiency across various agricultural operations, marking a turning point for "machine substitution" in agriculture [11][14]. - The cost of intelligent agricultural equipment is gradually decreasing, enhancing the competitiveness of machine-based operations over manual labor [11]. Group 5: Brand Agriculture - The high-quality development of the agricultural industry chain requires collaboration between upstream and downstream sectors, with a focus on enhancing the quality of agricultural products and processed foods [14]. - The development of brand agriculture is crucial for upgrading the overall value chain of agricultural products, with examples from kitchen foods and tea demonstrating successful practices [14][15]. - The kitchen food sector benefits from order agriculture, which ensures standardized and large-scale supply, while brand positioning enhances product value [15][19]. Group 6: Tea Industry - The tea industry faces challenges due to non-standardization and high trust costs, making brand positioning and channel layout critical for success [19]. - High-end brand positioning can effectively reduce consumer recognition difficulties and enhance brand value [19]. - The evolution of offline channels in the tea industry aims to strengthen customer experience and brand trust through differentiated services [19].

Core Insights - The article highlights the advancements in modern agriculture in Anhui province, showcasing the integration of technology, green practices, and quality improvements in the agricultural sector [1][2]. Group 1: Agricultural Innovations - The 2025 Anhui Green Food and Circular Agriculture Expo featured 16 high-end products representing the best of Anhui's green food industry, demonstrating significant progress in agricultural development [1][2]. - Jiuxianzun Houshan Dendrobium Co., a leading agricultural enterprise, has transitioned from 12 years of losses to a 57% increase in sales in the first three quarters of the year, with a single product exceeding 100 million yuan in sales [2][3]. - The company has developed various health food products from Dendrobium, including granules, extracts, tablets, and capsules, while also promoting agritourism [1][2]. Group 2: Industry Growth and Statistics - Anhui province has established nine national-level characteristic industrial clusters and boasts 5,195 green food products and 1,875 organic agricultural products [2][3]. - The total output value of the ten major green food industry chains in Anhui reached 1.12 trillion yuan, reflecting an 11% year-on-year growth [2][3]. Group 3: Sustainable Practices - Anhui Fengyuan Biotechnology Co. showcased biodegradable products made from agricultural waste, emphasizing the sustainable use of resources in agriculture [4]. - The company has developed new types of agricultural films from straw waste, which help in pest control and reduce the need for chemical fertilizers and pesticides [4]. Group 4: Digital Agriculture - The "Agricultural Data Cockpit" developed by Anhui Agricultural Reclamation Group covers over 450,000 acres of farmland, integrating various aspects of agricultural management into a digital platform [6]. - This platform allows for real-time monitoring of crop conditions and soil health, transitioning agricultural management from traditional methods to data-driven precision management [6].