Group 1 - The event "Cangzhou Agricultural Products Promotion and Cangzhou Dry Saline Wheat Brand Launch" was held in Beijing, focusing on deepening the coordinated development strategy of Beijing-Tianjin-Hebei and promoting rural revitalization and brand agriculture [1] - The event featured over 80 agricultural enterprises from Cangzhou and more than 100 channel merchants from Beijing, aiming to create a blueprint for high-quality agricultural development [1] - The "Cangzhou Dry Saline Wheat" regional public brand was officially launched, highlighting the unique quality and market potential of this wheat variety [1] Group 2 - Five companies, including Hebei Leshou Duck Industry Co., Ltd. and Huanghua Tian Tian Food Development Co., Ltd., showcased their strengths in deep processing product development and supply chain services during the enterprise promotion session [2] - Seven companies received authorization to use the "Cangzhou Dry Saline Wheat" brand logo, indicating a unified branding strategy to enhance market presence [2] - A delegation from Cangzhou's agricultural enterprises visited leading agricultural innovation parks to learn about advanced practices in large-scale production and brand management [2] Group 3 - The successful hosting of the event signifies a higher dimension of agricultural collaboration in the Beijing-Tianjin-Hebei region, with Cangzhou leveraging its resources to build a comprehensive industrial chain from scientific planting to end consumption [3] - Cangzhou's high-quality agricultural products, including vegetables and aquatic products, are expected to integrate into the capital's consumer market, broadening income avenues for farmers [3] - The initiative aims to activate the internal dynamics of rural revitalization, transforming saline-alkali land into fertile ground for agricultural development [3]

从一域来看，品牌建设要与区域特点相结合，主要是做强区域公用品牌。与工业品牌不同，农业品牌大 多是以地域作为整体呈现在大家面前，称为区域公用品牌。不管是否实际注册区域公用品牌，消费者通 常会把一市一县的同类产品联系到一起，"一荣俱荣、一损俱损"效应明显。区域公用品牌好比是"伞"， 成功的区域公用品牌可以让企业品牌受到"伞"的庇护。但在现实中，也会出现区域公用品牌"泛用"和未 授权单位"滥用"的问题，导致"劣币驱逐良币"现象发生。可见，不仅要申报注册好，还要经营维护好。 透过丹东草莓产业的实践可以发现，科学规划品牌发展战略，强化认证与质量管理体系，加强品牌的创 新与保护，加大政府扶持力度，完善社会化服务体系等，都是可借鉴的经验。在乡村产业融合的当下， 各地还要进一步依托数字技术，通过消费者画像、内容"种草"等方式，构建起品牌与消费者之间的情感 纽带。提升供应链效率，做好产后包装储运，把好产品高效地送到消费者手中。引导产业链向深走、向 外走，从种植向加工、旅游、文创等环节迈进。 （文章来源：经济日报） "捏一捏，揉一揉，插根吸管就能喝""轻轻一抓，我们的核桃会对您笑""比鞋还大的巨型土豆"，农产品 交易会上的这几句 ...

一枚小浆果，能成为一个城市的符号，牵动一座城市的忧喜，放眼全国也不多见。丹东草莓正是这样的 存在。 生长于辽宁丹东市的草莓在去年末至今的这个产销季，遭遇了前所未有的量价过山车，走入相对低谷 期。价格落差、品质参差、认证不足、产业链短、标准滞后、信任危机等一系列"成长的烦恼"集中爆 发。放弃草莓改弦易辙的不少种植户陷入迷茫：规划妥妥的"莓"好经济呢？ 放大看，各地都有名优土特产。问题是，靠喊口号就能让土特产变成香饽饽吗？培育一个持久稳定、全 国叫响、市占率高的品牌为啥难？品牌建设应该怎么搞，丹东草莓"成长的烦恼"可谓有代表性的鲜活案 例。 市场乱象 有人捧它为顶流。今年春节前，一盒不足1斤的丹东草莓最高卖到百元以上，让人感叹"草莓自由"不 易。一个场景在网上广泛流传，从丹东车站离开的游客，多半拎着一个"大白盒"（盒装草莓），一时成 为从丹东返程回家的标配。 有人贬它不入流。伴随春节过后丹东草莓"价格腰斩"，负面网络言论汹汹而来。丹东草莓那么大个，是 不是"科技狠活"？是不是打了除草剂、膨大剂、催熟剂？ "快买吧，丹东草莓要下市了。"沈阳高坎大集的摆摊者吆喝着。6月的集市上，草莓价格诱人，五六元 钱一斤，几乎是全 ...