从五常大米香飘万家，到云南黑松露"飞入寻常百姓家"；从大连海参消费亮眼，到宿迁霸王蟹异军突 起……2025年地标农产品消费快速增长，印证了一个朴素道理："土特产"价值跃升，关键在品牌化的精 准赋能。地标农产品品牌化，从来不是简单贴个标签、起个名号，而是一场从田间到餐桌、从品质到口 碑的全链条升级。 品牌化的保障，是靠"政企协同"筑牢"长效支撑"。地标农产品从"单点闪光"到"集群出彩"，离不开制度 护航与资源整合。宿迁霸王蟹的崛起，背后有"宿有千香"区域公用品牌的统筹赋能；云南黑松露的热 销，更是地方林下经济扶持政策与企业品牌运营的完美契合。政府搭建标准体系、完善供应链支撑，企 业深耕品质把控、创新品牌运营，这种"政企协同"的模式，既能避免"小散弱"的恶性竞争，又能集中力 量打造区域品牌名片，让品牌价值实现最大化。 乡村振兴，产业为基；产业兴旺，品牌为魂。2025年热销地标农产品的实践表明，品牌化不是"奢侈 品"，而是农产品增值、农民增收的"必需品"。从品质筑基到营销破圈，从体系保障到协同发力，只要 找对路径、精准施策，就能让更多"土味"地标农品升级为"品位"金招牌，让乡村特色产业真正活起来、 强起来，为乡村全 ...

Core Insights - The event "2025 Jiangmen Quality Show: Guangdong Delicious" was launched on the "E-Tan Impression" cruise ship, aiming to promote Jiangmen's high-quality agricultural products to the Greater Bay Area market [1][3] - The event attracted nearly a hundred buyers from the Greater Bay Area, facilitating business opportunities and connections for Jiangmen's agricultural products [1][3] Group 1: Event Highlights - The event featured a unique setting of a night cruise on the Pearl River, combining various promotional strategies such as group standard releases and marketing initiatives for the upcoming holidays [3][9] - A dedicated "Jiangmen Quality" display area showcased local specialties like Xinhui dried tangerine peel and Enping rice noodles, enhancing the appeal of Jiangmen's agricultural offerings [4][6] Group 2: Quality Assurance and Standards - The event introduced 22 group standards for Jiangmen's agricultural products, ensuring quality control and traceability, which boosts consumer confidence [7][12] - These standards are designed to address quality fluctuations and promote high-quality development in the agricultural sector [7][12] Group 3: Marketing Strategies - The "Jiangmen Quality" brand launched a dual holiday marketing campaign, utilizing online platforms for promotions and offline experiences to attract consumers [9][14] - The campaign included live streaming, exclusive discounts, and advertising at key locations to enhance brand visibility and consumer engagement [9][12] Group 4: Future Development - The successful event established a platform for Jiangmen's agricultural products to expand in the Greater Bay Area, with plans for continuous quality improvement and brand enhancement [13][14] - Future strategies will focus on leveraging new media and e-commerce to increase brand recognition and market share [14]

从一根鲜食玉米的供应链完善，到一盒饺子的标准化生产；从一碗米饭的科技突破，到一桌水果类蔬菜 受青睐……鲜食农产品逐渐成为消费者餐桌上的"常客"。从田野到餐桌，产品持续提高附加值，为广大 消费者提供更多选择。当前，鲜食农产品发展情况如何？记者进行了采访。——编者 在传统认知中，玉米是秋日田野的"粮食担当"。不过，鲜食玉米的出现，正逐渐改变着这一认知。以鲜 食玉米为代表的鲜食农产品正成为消费者餐桌上的"常客"。据介绍，狭义上的鲜食农产品即鲜活农产 品，生鲜农产品仅通过分选、清洗、切分、包装等物理方式进行商品化处理；广义上来说，经过一些简 单加工但没有显著改变风味和外观的农产品，也在鲜食农产品范畴，比如真空包装的鲜食玉米、鲜食大 米、生鲜调理肉等。 "鲜食玉米不是待籽粒完全成熟干硬后才收获的'老玉米'，而是一种被赋予全新价值的果蔬类农产 品。"广东省农业科学院作物研究所研究员李高科介绍，鲜食玉米是鲜穗可直接食用或加工的玉米类 型，包括甜玉米、糯玉米和甜糯玉米，主要特征是生育期短、口感鲜嫩、营养丰富。 代表性鲜食农产品供应链不断完善 东北是我国最大的鲜食玉米主产区，黑龙江、吉林、内蒙古三省份鲜食玉米种植面积占全国的4 ...

Core Insights - The unique industry of "Crispy Meat Fish" in Xiaolan Town, Zhongshan, has seen significant growth, with an annual output value reaching 1.1 billion yuan and farmers earning approximately 20,000 yuan per mu this year [1][7] - The industry has experienced a boom, with a growth rate of 30% in recent years, driven by consumer demand and the establishment of a brand image [1][4] Industry Characteristics - "Crispy Meat Fish" originated from the Yangtze Reservoir in Zhongshan, where local farmers discovered that feeding grass carp with fava beans improved the fish's texture, leading to the creation of this unique product [2] - The farming area for "Crispy Meat Fish" in Zhongshan has reached 25,000 mu, with Xiaolan Town being the core area, accounting for about 15,000 mu [3] - The farming technique focuses on controlling the "crisping" effect, which is influenced by the amount and duration of fava bean feeding [3][5] Market Dynamics - The market for "Crispy Meat Fish" has distinct segmentation, with different regions preferring varying specifications and crispness levels, leading to a differentiated pricing system [3][4] - The price of "Crispy Meat Fish" at the pond head is currently around 15 yuan per jin, with higher prices for processed products [3][4] Technological Advancements - The application of modern technology, such as automated feeding systems, has improved efficiency and reduced labor costs in fish farming [5][6] - The industry has seen a shift towards ecological farming practices, including polyculture, which helps reduce costs and improve water quality [6] Brand Development - The "Crispy Meat Fish" industry has initiated a branding strategy to establish a standardized production system, addressing quality inconsistencies that previously hindered market expansion [8][9] - The brand differentiation has allowed "Crispy Meat Fish" to penetrate high-end markets, with products being supplied to upscale restaurants in cities like Shenzhen [9] - The branding efforts have expanded the market reach of "Crispy Meat Fish" beyond the Pearl River Delta, making it available in supermarkets and restaurants across various cities in China and even internationally [9]

Core Viewpoint - The integration of technology in the production of traditional Shanxi Changzi dry rolls (also known as furnace dry rolls) has led to a successful transition towards large-scale and standardized production, addressing previous production challenges and enhancing employment opportunities in the region [1][3]. Group 1: Production Innovation - The traditional production of Changzi dry rolls faced significant limitations due to high reliance on manual labor and individual experience, making mass production difficult and resulting in inconsistent product quality [3]. - In June 2024, the company collaborated with Zhengzhou University of Light Industry to develop advanced production equipment, leading to the launch of an automated production line in September 2024 [3][5]. - The automated production line allows for precise control of the production process, improving product quality and enabling large-scale production compared to traditional methods [3][5]. Group 2: Employment and Economic Impact - The implementation of the automated production line has not only increased production efficiency and product quality but also created job opportunities in the local area [5]. - Currently, the company has provided employment for 9 individuals, with an average monthly salary exceeding 3,000 yuan, contributing to local income growth [5]. Group 3: Product Development and Market Expansion - The company ensures high-quality raw materials, including wheat flour, corn flour, and edible salt, and has introduced four new flavors of dry rolls to cater to diverse consumer preferences [5]. - The daily production capacity is over 1,000 bags, with an expected annual sales revenue of approximately 3 million yuan [5]. - Future plans include focusing on quality control, developing low glycemic index products, and expanding market channels to elevate Changzi dry rolls from a local specialty to a marketable brand [5].

Core Viewpoint - The article highlights the significance of San Shi red dates as a reliable agricultural product that plays a crucial role in supporting the local economy and enhancing the livelihoods of farmers in the region [4][10]. Group 1: Agricultural Impact - San Shi red dates are cultivated over an area of 320,000 acres, with 58,000 acres in the He Dong Town of the 48th Regiment [8]. - A framework agreement was signed for the purchase of 35,000 tons of red dates during the 2025 Harvest Festival in the Third Division of Tumushuke City [9]. - The stable output and large-scale production of red dates support numerous households, reflecting their value in rural revitalization [10]. Group 2: Versatility and Processing - San Shi red dates are versatile in culinary applications, being used in soups, desserts, and modern processed products like concentrated juice and date wine [13][15]. - Their adaptability and appeal make them a trusted "golden supporting role" in every household [16]. Group 3: Quality Control and Standards - The production of San Shi red dates adheres to strict quality standards, resulting in uniform, plump fruits with a consistent appearance [19][20]. - The establishment of the San Shi Red Date Research Institute provides a solid scientific foundation to ensure high-quality products from farm to table [22][23]. - The meticulous management practices are reflected in the standardized production processes, contributing to the overall quality of the red dates [25][26].

Core Viewpoint - The transformation of Zaozhuang's spicy chicken industry is a significant example of resource-based city transformation, moving from home cooking to a large-scale industrial cluster with a goal of creating a 10 billion yuan industry [1]. Group 1: Agricultural Foundation - The standardized breeding of Sunzhi chickens has been established, supplying 14.4 million quality chicks, 2 million functional eggs, and 1 million weaned chickens annually, improving the quality and consistency of spicy chicken ingredients [2][4]. - A collaborative industrial model has been formed, integrating leading enterprises, bases, parks, family farms, and large-scale farmers, ensuring a standardized supply of Sunzhi chickens and supporting the cultivation of Zaozhuang's specialty peppers [4]. - Farmers benefit from a unified supply of chicks and feed, with guaranteed buyback prices, leading to a fourfold increase in income per acre compared to traditional grain farming [4]. Group 2: Industrial Empowerment - The Zaozhuang spicy chicken cloud kitchen factory operates automated production lines, processing 1,500 whole chickens and 8,000 jin of stir-fried chicken daily, extending shelf life from 1-2 days to 15-180 days [5]. - A comprehensive standard system has been established, including local standards for pepper cultivation and chicken breeding, enhancing the modernization of the supply chain [6][8]. Group 3: Tertiary Integration - The Zaozhuang Spicy Chicken Food Culture City, set to open in May 2025, will serve as a comprehensive park for tourism, culinary experiences, and cultural entertainment, transforming the region's image [9]. - Innovative brand marketing has allowed Zaozhuang spicy chicken to break regional limitations, creating a full-chain e-commerce sales system that includes live-streaming sales [11]. - The spicy chicken industry has generated over 10,000 jobs in related sectors such as catering, logistics, and cultural tourism, demonstrating a cluster effect that supports economic growth [11].

Core Insights - The chicken industry in Shandong, particularly in Dezhou, is a significant contributor to the economy, with an annual consumption of approximately 7 billion white feather chickens, making chicken the second-largest meat consumption product in China [1][8] - The production of Dezhou's famous "扒鸡" (braised chicken) is supported by a well-integrated industrial ecosystem that includes scientific breeding, standardized production, and comprehensive marketing strategies [1][3] - The industry is evolving towards high-end, intelligent, and green development, with a modern industrial system that encompasses breeding, raising, processing, cold chain logistics, and equipment [8] Industry Overview - Dezhou has a high density of "扒鸡" restaurants, with some stores selling thousands of chickens daily, indicating strong consumer demand [1][3] - The production process involves selecting high-quality chickens, typically in their prime growth stage, and utilizing smart technology to optimize production efficiency [3][8] - In 2024, Shandong's chicken stock is projected to reach 497 million, with an annual output of 2.676 billion chickens and a meat production of 3.535 million tons, accounting for 42.5% of the national slaughter volume [8] Market Dynamics - The chicken can be processed into various products, including wings, legs, and breasts, catering to diverse consumer needs, and the rise of the pet economy has opened new avenues for high-value processing [5][7] - The price range for chicken products varies significantly, with processed pet food commanding higher prices, indicating a lucrative market segment [7] - Shandong has become the leading province in pet food production, with a 235.5% increase in output during the "14th Five-Year Plan" period, further extending the value chain of the chicken industry [8]

Core Insights - The humanoid robot industry has seen significant order growth since 2025, shifting market focus from technology development to practical application and delivery capabilities [1][2] - There remains a gap between rapid order growth and actual delivery, with challenges related to supply chain capacity and technology maturity [1][3] - Major application scenarios for humanoid robots include industrial, guiding, research, education, and healthcare [1] Order and Market Dynamics - As of mid-2025, over 83 humanoid robot projects have been publicly disclosed in China, with a total contract value of nearly 330 million yuan, marking an increase from the previous year [2] - Leading companies such as UBTECH, Yushutech, and Zhiyuan Robot have captured 60% of the total transaction value, with Yushutech leading in the number of bids [2] - A notable contract of 124 million yuan was awarded to Yushutech and Zhiyuan Robot for humanoid biped robot manufacturing services for China Mobile [2] Commercialization and Delivery Challenges - Companies like UBTECH aim to deliver hundreds of humanoid robots this year, with expectations of increasing efficiency in industrial applications [4] - Zhiyuan Robot has achieved significant milestones, including the mass production of over 1,000 robots, with plans for thousands more in 2025 [5] - The industry is experiencing a surge in smaller contracts, with projects under 1 million yuan making up 60% of the total [3] Industry Trends and Future Outlook - The humanoid robot market is projected to see substantial growth, with global sales expected to reach 12,400 units by 2025 and 340,000 units by 2030 [13] - Companies are focusing on industrial applications first, followed by commercial and household uses, indicating a strategic approach to market entry [8] - The lack of standardization in the humanoid robot industry poses challenges for mass production and integration, which companies are actively working to address [14][15]

Group 1 - Jilin Province is a major agricultural area, contributing 10% of China's commercial grain, and is rich in resources like ginseng, deer antler, and mushrooms [1] - The transformation of resource advantages into development advantages is being pursued through high-quality development of rural specialty industries [1] - Jilin's ginseng industry is focusing on quality improvement, with companies establishing standardized planting bases to ensure product quality [1][2] Group 2 - Standardized production is crucial for ensuring the quality of local specialty products, as seen in the automated production line for mushrooms in Wangqing County [2] - The use of modern agricultural technology is helping Jilin build a distinctive industrial system, supporting farmers' income amidst low prices for bulk agricultural products [2] - Jilin is implementing a million-acre greenhouse project to enhance the production of various specialty crops and fruits [2] Group 3 - Expanding the agricultural product processing and food processing sectors is essential for better economic returns [3] - Companies are developing new products based on market demand, creating a comprehensive sales system that includes e-commerce and live-streaming sales [3] - The "five unifications" model in mushroom production is enhancing product quality and transitioning traditional agriculture to order-based agriculture [3] Group 4 - Extending the industrial chain and strengthening specialty industries are key strategies for improving agricultural quality and increasing farmer employment [4] - Jilin's agricultural companies are creating job opportunities for local residents, with significant employment numbers reported [4] - Challenges remain in the agricultural processing sector, including short industrial chains and aging equipment [4] Group 5 - Future efforts in Jilin will focus on breaking down policy barriers, fostering market entities, and enhancing brand marketing to support rural revitalization [5]