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品质优才能品牌强
Jing Ji Ri Bao· 2025-06-29 22:11
Core Insights - Dandong strawberries are embracing new opportunities despite challenges, highlighting the importance of brand development in agriculture [1] - The global agricultural competition is shifting towards high-quality and differentiated branding rather than just scale [1][2] - The development of brand agriculture in China is at a critical juncture, with increasing brand awareness among producers but still limited regional influence for many brands [2] Group 1: Brand Development - Brand is a reflection of agricultural competitiveness, with strong agricultural nations being those with strong agricultural brands [1][2] - The number of brands in China is increasing, but many still lack influence beyond local markets due to product homogeneity and insufficient brand loyalty [2] - Trust is essential for brand success, as consumers are increasingly selective and demand stable quality [2] Group 2: Government and Industry Support - The Ministry of Agriculture has implemented a brand cultivation plan, resulting in 226 brands across various agricultural categories [3] - The focus should be on developing regional public brands, which can protect and enhance individual enterprise brands [3] - Successful regional brands can create a positive effect for associated products, but issues like brand misuse can undermine this [3] Group 3: Strategic Recommendations - Key strategies for brand development include scientific planning, strengthening certification and quality management, and enhancing innovation and protection [4] - Utilizing digital technology to build emotional connections between brands and consumers is essential for modern brand strategies [4] - Improving supply chain efficiency and expanding into processing, tourism, and cultural creative sectors are recommended for deeper industry integration [4]
丹东草莓的成长烦恼
Jing Ji Ri Bao· 2025-06-29 22:06
一枚小浆果,能成为一个城市的符号,牵动一座城市的忧喜,放眼全国也不多见。丹东草莓正是这样的 存在。 生长于辽宁丹东市的草莓在去年末至今的这个产销季,遭遇了前所未有的量价过山车,走入相对低谷 期。价格落差、品质参差、认证不足、产业链短、标准滞后、信任危机等一系列"成长的烦恼"集中爆 发。放弃草莓改弦易辙的不少种植户陷入迷茫:规划妥妥的"莓"好经济呢? 放大看,各地都有名优土特产。问题是,靠喊口号就能让土特产变成香饽饽吗?培育一个持久稳定、全 国叫响、市占率高的品牌为啥难?品牌建设应该怎么搞,丹东草莓"成长的烦恼"可谓有代表性的鲜活案 例。 市场乱象 有人捧它为顶流。今年春节前,一盒不足1斤的丹东草莓最高卖到百元以上,让人感叹"草莓自由"不 易。一个场景在网上广泛流传,从丹东车站离开的游客,多半拎着一个"大白盒"(盒装草莓),一时成 为从丹东返程回家的标配。 有人贬它不入流。伴随春节过后丹东草莓"价格腰斩",负面网络言论汹汹而来。丹东草莓那么大个,是 不是"科技狠活"?是不是打了除草剂、膨大剂、催熟剂? "快买吧,丹东草莓要下市了。"沈阳高坎大集的摆摊者吆喝着。6月的集市上,草莓价格诱人,五六元 钱一斤,几乎是全 ...
丹东三产协同激发经济新活力
Liao Ning Ri Bao· 2025-06-06 01:16
一季度,丹东市如期实现"开门红",地区生产总值增长5.8%,高于全国全省平均水平。1月至4月, 全省监测的14项主要经济运行指标中,9项指标高于全省平均水平。当前,丹东正全力冲刺上半年"双过 半"目标。6月5日,在省政府新闻办召开的"振兴新突破决胜勇争先"主题系列新闻发布会上,丹东市政 府相关负责人介绍全市奋力打好打赢决胜之年决胜之战的重要部署、具体举措及阶段性成效等有关情 况。 此外,丹东市将2025年定为"红色旅游年",开展核心景区提质工程,使丹东成为全省红色旅游"第 一窗口"。 值得关注的是,丹东市外贸活力持续迸发,出台67项提振外贸硬举措,力促边境小额贸易增长 144%、互市贸易额增长40%。获批中国丹东跨境电子商务综合试验区,跨境电商贸易额增长11.2%,全 市外贸进出口总额增长19.4%,居全省第二位。 农业生产稳中有进,特色产业亮点突出。丹东市扛稳粮食安全责任,完成粮食播种面积268万亩、 大豆播种面积14万亩,推进多项农田保护与建设工程。一季度农业增加值增速位居全省首位,同时着力 打造"丹东草莓"产业名片,组建种苗攻关联盟,推进法规立法,并计划举办首届中国丹东草莓产业博览 会。 文旅融合发展同 ...