（来源：沈阳晚报） 转自：沈阳晚报 距离农历马年春节还有一个多月，但记者近日走访中却发现，年货采购与年夜饭预订已提前升温。通过 线上线下齐发力、政策补贴叠加、场景玩法出新，消费活力在新年伊始便加速释放，勾勒出一幅热气腾 腾的年味图景。 临近春节，在新一轮国补政策加持下，家电3C换新需求进一步释放，市场迎来销售新高峰。记者8日在 太原街一家大型商场看到，该商场年货节大促，精选200款绿色智能家电年货新品，叠加"国补、厂补、 店补"多重补贴，并围绕电竞比赛、美食课堂、摄影大赛等主题，以精准供给与场景化体验打造家电年 货消费主场。门店负责人告诉记者，以"90后""00后"为代表的新生代消费者，正在成为"过年主理人"， 到店置办家电大件的年轻人占比超8成。其中，为父母健康升级家电、借助智能产品减轻家务负担、打 造家庭社交中心，成为年轻人换新的三大主要动因。 线上同样热闹。1月4日，天猫年货节现货开卖。来自辽宁丹东的草莓成为年货"新贵"，短短两天时间， 淘宝天猫销售了超过500万颗丹东草莓，同比去年增长了65%。沈阳消费者刘先生在丹东草莓产业带的6 年老店"甲午先生"一口气下了5单，"给父母和亲友都带出了份儿，吃好了再 ...

一天能卖1000箱，丹东草莓也有"好评榜" "生鲜农产品电商分为三个阶段，第一阶段是产地触网，第二阶段是产地打响知名度，第三个阶段就是 产地分层运营。到了第三个阶段，对平台来说，就是一个很简单的命题，怎样让品质更高的丹东草莓卖 得更好，怎样让消费者最简单地找到口感更好的丹东草莓。"淘宝天猫生鲜和粮油速食行业总经理范久 志表示。 范久志告诉记者，像丹东草莓、五常大米、阳澄湖大闸蟹这样的产区已经完成了前两阶段的积累，平台 需要快速识别出来自这些产区的优质商家和品质供给，通过平台运营能力和算法形成产地爆款，"产地 优选计划"应运而生。"产地优选计划"通过消费数据、服务能力、物流履约等10个维度对原产地商家进 行综合评价，达标商家将获得"产地优选"的标识，消费者能一眼辨别，拥有"产地优选"标识的商家也会 获得平台流量、场域、营销等更多资源的倾斜。 东港市甲午先生电子商务有限公司总经理吕福鹏从2014年就开始在淘宝上销售丹东草莓，作为产地商 家，他经营的天猫旗舰店在11月底完成了"产地优选"的打标，目前一天线上订单稳定在1000单，同比去 年提高了20%，确定的订单也进一步保证了草莓的质量。在公司今年投建的草莓数字化分 ...

缤纷草莓新鲜上市 从"红颜"独美到百花争艳 大家可能对于丹东草莓最深刻的印象就是红色饱满的样子，它就是目前我国草莓的主栽品种"红颜"草莓，而这种草莓是1999年丹东最先引进成功，随后 走向全国的品种。 草莓生长需要四个关键因素：光照、温差、土壤和水质，丹东东港是世界上难得的四个关键因素都适合草莓生长的地方之一。这么好的自然条件只 栽"红颜"一个品种是不是太少了。当地人自然不会浪费这么好的禀赋。不光有鲜艳的红色草莓，还有这种粉色的草莓、深红色的"黑玫瑰"草莓。如果您有兴 趣的话可以体验下这几个品种草莓，您会发现颜色不同的草莓在香气、口感和酸甜度上差别巨大，一定会惊叹原来草莓可以种出这么多美妙的味道。 央视网消息：数九寒冬，要说眼下的时令水果，草莓是必不可少的一抹亮色。今天《冬天里的大食物观》我们就去冬季草莓重要的生产基地辽宁丹东东 港去看看，那里温润的海洋性季风气候为草莓提供了舒适的生长环境。 在丹东东港一家大型的草莓分拣车间里。这里可以说是记者采访过的果香最为浓郁的车间。在这个车间之外，是一眼望不到头的温室大棚，车间里所有 的草莓都是早上从大棚中新鲜采摘的。 草莓生长一个关键因素是温差，草莓要利用早晚的温差积 ...

Core Insights - The "Dandong Strawberry White Paper" was officially released at the first Dandong (Donggang) Strawberry Industry Conference, summarizing the century-long development of Dandong strawberries and serving as a declaration for the modernization of specialty agriculture [1] - The White Paper systematically integrates the scattered practical experiences, technological achievements, and strategic concepts related to Dandong strawberries, focusing on five core areas: century-long cultivation, natural gifts, technological empowerment, meticulous farming, and industrial upgrading [1] - Dandong strawberries' core competitiveness is attributed not only to favorable natural conditions but also to technological empowerment across the entire industry chain and meticulous cultivation practices [1] - The White Paper addresses societal questions regarding the superior taste, large-scale industry, and bright prospects of Dandong strawberries, while clearly outlining the future development direction of the industry [1] - The director of the Northeast Border Region Rural Revitalization Research Institute, Li Wensheng, stated that the White Paper establishes a common language and development path for all participants, including growers, enterprises, research institutions, and policymakers, aiming to unite efforts to elevate Dandong strawberries from a "Chinese brand" to a globally competitive "world brand" [1]

Core Insights - The event celebrated the achievements in agricultural development and rural revitalization in Liaoning Province, emphasizing the theme "Celebrating Agricultural Harvest, Enjoying a Better Life" [1] - The event showcased the continuous improvement in grain and important agricultural product production capacity, modernization, and digitalization of agricultural machinery [1] - The integration of agriculture, culture, and tourism is enhancing rural revitalization and stimulating rural development [1] Agricultural Development - The province's agricultural production capacity has been consistently improving, with significant advancements in agricultural machinery modernization and digitalization [1] - The development of characteristic industries is gaining momentum, with accelerated progress in the "whole industry chain" development [1] Brand Value and Financial Support - The provincial agricultural and market regulatory departments released a brand value list, highlighting six brands with values exceeding 10 billion yuan, including Panjin River Crab and Dandong Strawberry [1] - Seven brands, such as Xifeng Plum Deer and Donggang Mixed Clam, have brand values between 5 billion to 10 billion yuan [1] - Financial institutions launched the "Facility Agricultural Guarantee Loan" project to support agricultural industry development [1] E-commerce Initiatives - E-commerce companies announced policies to assist farmers and promote agricultural products, facilitating the upward movement of agricultural and sideline products [1]

Core Insights - Dandong strawberries are embracing new opportunities despite challenges, highlighting the importance of brand development in agriculture [1] - The global agricultural competition is shifting towards high-quality and differentiated branding rather than just scale [1][2] - The development of brand agriculture in China is at a critical juncture, with increasing brand awareness among producers but still limited regional influence for many brands [2] Group 1: Brand Development - Brand is a reflection of agricultural competitiveness, with strong agricultural nations being those with strong agricultural brands [1][2] - The number of brands in China is increasing, but many still lack influence beyond local markets due to product homogeneity and insufficient brand loyalty [2] - Trust is essential for brand success, as consumers are increasingly selective and demand stable quality [2] Group 2: Government and Industry Support - The Ministry of Agriculture has implemented a brand cultivation plan, resulting in 226 brands across various agricultural categories [3] - The focus should be on developing regional public brands, which can protect and enhance individual enterprise brands [3] - Successful regional brands can create a positive effect for associated products, but issues like brand misuse can undermine this [3] Group 3: Strategic Recommendations - Key strategies for brand development include scientific planning, strengthening certification and quality management, and enhancing innovation and protection [4] - Utilizing digital technology to build emotional connections between brands and consumers is essential for modern brand strategies [4] - Improving supply chain efficiency and expanding into processing, tourism, and cultural creative sectors are recommended for deeper industry integration [4]

Core Insights - Dandong strawberries, once a booming agricultural product, are facing challenges such as price fluctuations, quality inconsistencies, and trust issues, prompting a need for brand development and industry chain improvement [1][5][6] Market Dynamics - The price of Dandong strawberries peaked at over 100 yuan for less than 1 kg before the Spring Festival, but dropped significantly post-holiday, leading to negative perceptions and doubts about quality [2][3] - The average price of Dandong strawberries has been declining year by year, raising concerns among local farmers about the impact of counterfeit products and market saturation [5][6] Quality and Standards - Dandong strawberries are known for their large size and sweetness, attributed to improved cultivation techniques rather than the use of growth enhancers [3][4] - The region has established various standards for strawberry production, but the lack of effective enforcement and the fragmented nature of the industry hinder quality assurance [6][7] Brand Protection Efforts - Dandong's agricultural authorities are implementing measures to protect the strawberry brand, including establishing a certification and traceability system, improving quality grading standards, and enhancing anti-counterfeiting efforts [8][6] - The local government is encouraging farmers to pursue organic and green certifications, which will be prioritized for policy and financial support [8][11] Industry Transformation - Dandong strawberries are facing competition from other regions that have adopted modern cultivation techniques and diversified product offerings, prompting a need for transformation in local practices [10][11] - The industry is exploring cooperative models to enhance scale and standardization, aiming to connect small farmers with larger enterprises for better resource management [10][11] Logistics and Export - The logistics for Dandong strawberries have improved significantly, with cold chain transportation enabling rapid delivery to markets, including international destinations like Dubai [11][12] - The use of multi-modal transport solutions is enhancing the efficiency of strawberry distribution, increasing the overall capacity for shipping [12]

Economic Performance - Dandong achieved a GDP growth of 5.8% in the first quarter, surpassing both national and provincial averages [1] - Among 14 key economic indicators monitored in the province from January to April, 9 indicators exceeded the provincial average [1] Investment and Business Development - Dandong has actively engaged in investment promotion, conducting over 330 promotional activities in major cities and reaching cooperation intentions with nearly 100 Fortune 500 companies and state-owned enterprises [1] - The city signed a cooperation agreement between Shuguang Co. and Geely Remote Group, resulting in a 2.8 times increase in orders [1] - In the first five months, Dandong signed 268 projects worth over 20 million yuan, with domestic investment increasing by 43.8% [1] Agriculture and Industry - Dandong completed a grain sowing area of 2.68 million acres and a soybean sowing area of 140,000 acres, with agricultural value-added growth leading the province [2] - The city is promoting the "Dandong Strawberry" brand and plans to hold the first China Dandong Strawberry Industry Expo [2] Tourism and Cultural Development - Dandong hosted nearly 300 events to promote cultural and tourism integration, with tourist numbers surpassing 4 million during the May Day holiday, a 31.1% increase year-on-year [2] - The city aims to make 2025 the "Red Tourism Year" and enhance core scenic areas [2] Foreign Trade - Dandong implemented 67 measures to boost foreign trade, achieving a 144% increase in small border trade and a 40% increase in mutual market trade [2] - The city was approved as a cross-border e-commerce comprehensive pilot zone, with cross-border e-commerce trade growing by 11.2% [2] Future Outlook - Dandong plans to maintain a stable economic operation, focusing on stabilizing primary industries, supporting secondary industries, and enhancing tertiary industries [3] - The city aims to accelerate major projects in offshore wind power and integrated renewable energy [3]